Контактна інформація

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Досвід роботи

Chief Commercial Officer (CCO)

з 06.2026 по 10.2026 (5 місяців)
IDEALIST COFFEE CO., Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Strategic project focused on assessing the current state of the business and defining its future development model, including the strategic direction for manufacturing growth.
•Conducted a comprehensive assessment of the existing business model and manufacturing capabilities; developed a strategic roadmap and defined key business objectives across 1-, 3-, and 5-year horizons.
•Assessed current commercial conditions, pricing strategy, competitiveness, and portfolio performance.
•Identified the resource, commercial, operational, and investment requirements needed to enable business scaling and optimize production capacity utilization.
•Defined key strategic priorities and action areas to develop and strengthen a commercially effective business model.

Country manager Ukraine & CIS

з 02.2025 по 06.2026 (1 рік 5 місяців)
Dr IRENA ERIS S.A., Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led the commercial development of the business across Ukraine and CIS markets, with responsibility for sales, distribution, key account management, and strategic business initiatives.
•Led the commercial team with full accountability for business performance, team development, and organizational effectiveness (increased gross margin by 10%).
•Developed and implemented distribution and portfolio management strategies across multiple sales channels.
•Led negotiations and strengthened commercial partnerships with key distributors and retail chains.
•Introduced systematic monitoring of contractual terms and profitability to improve commercial performance across margin, volume, mark-up, costs, and other key business indicators.
•Restructured the commercial organization, clearly defining roles, areas of responsibility, and accountability to improve organizational effectiveness.
•Re-established strategic business development projects with key distributors and retail partners.
•Renewed and relaunched commercial agreements across CIS markets.

Sales Director

з 06.2022 по 12.2024 (2 роки 7 місяців)
YARYCH Confectionery, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led the Sales function, covering Key Account Management, regional sales, export operations, and commercial support functions, with responsibility for revenue growth, profitability, market share, and sales organization development.
•Led a team of 23 employees, including 4 KAMs, 16 Regional Sales Managers / Territory Managers, and 3 commercial support specialists.
•Delivered 7% sales growth in 2023 and 9% in 2024, despite a 20% decline in the confectionery market growth rate and the ongoing war in Ukraine.
•Delivered monthly sales volumes of 800–900 tonnes in Ukraine and 300–400 tonnes in export markets, while increasing market share from 3% to 11%.
•Consistently achieved EBITDA targets while maintaining gross profit above 40%.
•Designed and implemented a sales team incentive system and performance management methodology.
•Developed distribution strategies and commercial growth initiatives to accelerate sales and increase market share.
•Built and developed the sales organization while identifying and opening new export opportunities, expanding the company's presence in Moldova, Romania, and Poland.

Management Team Leader

з 10.2021 по 02.2022 (5 місяців)
CANON Medical Distributor Project, Київ (Медицина, охорона здоров'я, аптеки)

Led a strategic business transformation project focused on assessing business performance and profitability and developing a new operating model.
•Conducted a comprehensive assessment of the management system and key financial and commercial performance indicators.
•Identified opportunities to generate approximately UAH 250 million in additional revenue, as well as further profit growth opportunities across service and e-commerce channels.
•Developed strategic business plans and actionable roadmaps covering 1-, 3-, and 5-year horizons.
•Developed a strategic roadmap for brand development and marketing.
•Designed a new organizational structure for a team of approximately 60 employees, including clear roles, responsibilities, and accountability.
•Identified opportunities to improve profitability through pricing optimization and targeted cost management.
•Supported the launch and implementation of the new business model.

Business Transformation manager CIS countries and Ukraine

з 07.2021 по 10.2021 (4 місяці)
LLC "Johnson & Johnson" CIS countries & Ukraine, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led the Route to Market transformation for the Essential Health and Self-care businesses across CIS and Ukraine.
•Managed transformation initiatives involving 150+ employees and 15 managers.
•Developed market strategies based on country maturity, business needs and growth opportunities.
•Designed and implemented an updated business model, including changes to roles and responsibilities.
•Developed a model to support market share and brand development.
•Managed investment allocation and monitored business efficiency.
•Delivered the updated model on schedule, contributing to a 7% improvement in economic efficiency.
•Achieved 100%+ of agreed targets.

National Field Force Manager

з 01.2018 по 07.2021 (3 роки 7 місяців)
LLC «Johnson & Johnson Ukraine », Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led the national field sales organisation for the Mass and Self-care businesses.
•Managed 4 RSMs, 22 TSSs and a field force of approximately 100 people.
•Developed and implemented the national sales strategy and managed investment allocation.
•Delivered 30%+ growth between 2018 and 2021.
•Consistently exceeded sell-out and team performance targets.
•Led the expansion of the Self-care sales organisation, creating an additional $1m turnover opportunity.
•Supported growth in key Mouthwash and Skincare categories.
•Established the TSS Academy to strengthen capability development and cross-regional cooperation.
•Introduced regional growth charts and standardised performance evaluation across the field organisation.

Route to Market Manager

з 11.2014 по 12.2017 (3 роки 2 місяці)
LLC «Johnson & Johnson Ukraine », Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Led a national Route to Market programme covering sales structure, processes, productivity and commercial performance.
•Designed and implemented a new sales operating model and organisational structure.
•Redesigned roles, processes, KPIs and field activity standards.
•Improved process efficiency by approximately 10% and reduced time spent on field activities by 15%.
•Developed new commercial metrics and automated reporting through BI tools.
•Supported the expansion of the sales organisation by approximately 50 employees.
•Established a structured sales training and development programme.
•The new RTM model contributed to 5-10% annual sales turnover growth.
•Supported secondary sales growth of approximately 25% annually, 2014-2017.

National Key Account Manager (INDIRECT CHAINS)

з 07.2013 по 11.2014 (1 рік 5 місяців)
Johnson & Johnson Ukraine, Київ (Медицина, охорона здоров'я, аптеки)

Managed national key account relationships and commercial performance across indirect retail channels.

Senior Key Account Manager

з 12.2012 по 07.2013 (8 місяців)
LLC «DANONE UKRAINE», Київ (Харчова промисловість)

Key Account Manager (KAM)

з 04.2012 по 12.2012 (9 місяців)
Ltd. «SCA Hygiene Ukraine», Київ (Food industry)

Modern Trade Manager / Modern Trade Executive

з 09.2009 по 03.2012 (2 роки 7 місяців)
Ltd. “Unilever Ukraine”, Київ (Хімічна промисловість, фармацевтика)

Area sales manager (ASM)

з 06.2006 по 08.2009 (3 роки 3 місяці)
Ltd. “Unilever Ukraine”, Одеса (Food industry)

Освіта

L’viv Commercial Academy

MA in Commodity Research and Entrepreneurship, Львов
Вища, з 1995 по 2000 (5 років)

Додаткова освіта та сертифікати

University of Iowa, Iowa City, USA Tippie College of Business

2004, 10

Знання і навички

• Sales Expert
• Project management
• Commercial Excellence
• Business transformation
• Leadership & Strategy

Знання мов

Англійська — вище середнього

Додаткова інформація

Senior business leader with extensive experience across FMCG (Food, Non-Food and Healthcare).
Broad commercial expertise combined with a solid background in business transformation, developing and executing growth strategies, and scaling businesses.
Proven success in leading commercial organizations and business development initiatives across Ukraine and international markets, including CIS countries. Strong experience across sales, distribution, key account management, channel development, profitability improvement, and market expansion.
Led business transformation projects covering operating model design, organizational structure optimization in response to changing market dynamics, and performance management processes.
Hands-on leadership approach with proven experience in building high-performing teams, working cross-functionally, and translating strategic decisions into tangible business results.