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Додаткова інформація

Working experience Elyland
06.2018 - 10.2018 Lead Marketing Specialist (Clash & GO, Selfie GO apps)
- mobile traffic acquisition
- influencers marketing (YouTube, Instagram, Twitter, Line)
- Facebook ads
- performance-based PR
- pre-registration process at Japanese market
- competitors monitoring
- negotiations with CPA networks
- communication with gamers resources
- participation in app mascot creation

03.2018 - 05.2018 QATestLab
Head of Marketing
- marketing strategy update
- communications plan revision
- marketing team workflow organization
- contetnt marketing (setting tasks and targets to content team, proofreading and efficiency control)
- partner webinars organizaton
- events participation (selection and full preparation process)
- e-mail marketing (setting up recepients lists, e-mails content)
- PPC (with agency; efficiency control and campaigns finetuning)
- site update
- printed materials creation
- internal workshops organization

04.2014 - 03.2018 EGGER Holzwerkstoffe, LLC
Marketing manager Ukraine and Belarus
- local marketing strategy creation in accordance to group strategies
- new products launch and local supervision
- marketing team workflow organization
- implementation and adoptation of dealers showroom strategies
- marketing communications (branch media, BTL, local actions, mailings)
- events and fairs participation organization
- cooperation with dealers network (showroom condition control, materials and samples supply)
- caryying out of local trainings and seminars for dealers
- competitors monitoring (new products, marketing actions, materials)
- local marketing activities support in Europe, Russia, Moldova, Kazakhstan and Baltics
- CRM (data input and checks, reports)
- marketing materials production (printed, give aways, POS modules, samples)
- budget control (SAP), full document supply
- local suppliers cooperation (tender-based choice, prices control)
- copywriting, proofreading and PR materials translation

10.2012 – 01.2014 Porsche Ukraine, LLC
SEAT marketing manager
- brand re-launch in Ukraine, strategy creation and implementation
- new SEAT models launch concepts in Ukrainian market
- marketing communications through OOH, printed and online media. Control and efficiency analysis
- digital: SMM, promo-sites creation control, online copywrite
- creative and non-standard projects launch
- agencies cooperation (tender-based choice, prices control)
- organizing and consulting dealer` network marketers (workshops, trainings)
- events, press and dealer` conferences organization
- PR: copywrite, branch media cooperation, test-drives organization
- sponsorship events with FC “Karpaty Lviv”
- preparation and order printed and merchandising materials
- full documental supply of each activity
- communication and workshops with head office
- call center operational control

01.2012 – 10.2012 UDP (Ukrainian Development Partners), LLC
Marketing manager of UDP brand
- tactical marketing plans creation
- OOH (squares order, order of maquettes design, placement control)
- printed media (PR materials preparation and placement, image adv. placement)
- digital: banner campaigns, site redesign and restructuring, touch screens project mastering (targets definition,
software tests, final product design)
- sponsorship (Odessa International Film Festival, Yalta Rally)
- POSM and merchandising materials preparation and order
- events and conferences organization
- cooperation with projects` marketers
- new corporate style implementation
- participating in Bionic Hill project launch
- PR support (copywriting, cooperation with branch media, top managers` PR assistance)
- documental support on all stages

01.2008 – 01.2012 Raiffeisen Leasing Aval, LLC
Marketing Manager
- marketing strategy creation; budget control
- marketing support of new projects’ launches (leasing for private individuals, vendors’ co-operation programs)
- OOH and indoor (creative ideas, squares choice and order, efficiency reports preparation; in-office design)
- advertising in printed media (catalogues, periodicals, business press), radio and internet, creative (slogans, maquettes
ideas)
- PR (branch press, internet, conferences)
- fairs participation (negotiations, stand, promoters and flyers order, control)
- corporate site support (filling, banners exchange, work with feedbacks)
- printed materials and souvenirs order, corporate newspaper publishing, corporate actions support
- direct-marketing activities organization
- cooperation with branch organizations (Ukrainian Unity of Lessors, LeaseEurope) and competitors’ monitoring
- reports preparation for Supervisory board, communication with internal audit, cooperation with Raiffeisen Bank
Aval (marketing and PR co-actions, cross-sales)
- documental support of marketing activity on each stage
- re-marketing support (sale of repossessed assets)