Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/5300152/

Досвід роботи

CRM Implementation Consultant

з 01.2026 по 05.2026 (5 місяців)
TheFinerTable, Дистанційно (IT)

Consulting engagement to implement Brevo CRM for a restaurant-facing app in the Boston market.
Implementing Brevo CRM from scratch: contact management, pipeline setup, and workflow automation
Integrating CRM with the product to enable automated lifecycle messaging and retention flows
Configuring segmentation and triggers based on user behavior within the app

Marketing manager

з 11.2024 по 04.2025 (6 місяців)
Wyn Enterprise, Дистанційно (IT)

Led marketing strategy for Wyn Enterprise, a business intelligence and embedded analytics SaaS product. Owned content, SEO, paid campaigns, and website performance with a focus on enterprise buyer acquisition.

- Drove a full website redevelopment focused on conversion architecture, UX, and search performance
- Built a global content framework to support expansion into 3 new international markets
- Implemented structured data and schema markup to improve organic rankings and AI search discoverability for BI and SaaS keywords

Key Results:
300% increase in inbound enterprise leads through SEO-driven content and targeted paid campaigns
40% improvement in conversion rate following website redevelopment
3 new international markets supported by global content framework

GTM Strategist & Marketing Consultant

з 06.2023 по 02.2026 (2 роки 9 місяців)
OscarChat, Дистанційно (IT)

Designed and executed the full go-to-market strategy for an AI chat product - with zero marketing budget. Owned channel selection, launch sequencing, positioning, and community distribution from pre-launch through growth phase.
Built GTM strategy from scratch: identified target segments, defined positioning, and selected distribution channels based on zero-budget constraints
Product Hunt launch - managed timing, assets, community outreach, and upvote strategy
Launched on AppSumo to drive initial paid user base and generate early social proof and reviews
Developed SEO content strategy to build sustainable organic discovery alongside launch spikes
Iterated on messaging and channel mix based on conversion data across each distribution surface
Key Results:
300 paid customers acquired entirely through organic channels - $0 in paid advertising
3-channel launch playbook: AppSumo + Product Hunt + SEO working in parallel

Head of marketing

з 11.2020 по нині (5 років 11 місяців)
MigWay, Дистанційно (Транспорт, логістика)

Built the marketing function from zero and own it end to end: strategy, channel mix, budget allocation, CRM architecture, contractor hiring, sprint planning and reporting to leadership. Manage $80K/month in paid media across Google, Meta and TikTok, split across two funnels (B2B shipper demand and high-volume CDL driver recruitment) with separate CPL targets for each.
Designed and rolled out the sales process inside the CRM - mandatory contact enrichment, deal creation at each pipeline stage, and email and telephony integration so every touch is logged automatically. Gave leadership single-pane pipeline visibility and made source-to-revenue attribution possible for the first time, replacing manual spreadsheet reporting.
Rebuilt customer acquisition around industry segmentation: split the addressable market into verticals, built a personalized outreach workflow and message track per vertical, and ran LinkedIn Ads against the matched audiences. Scaled customer-side leads from zero to a consistent monthly pipeline and converted the first cohort into shippers placing a first load order.
Delivered a 16x increase in monthly driver hires by rebuilding the careers funnel, launching a programmatic location-page architecture and running always-on Meta and Google campaigns against it.
Grew organic search 700% year over year and made it the primary lead channel, with 91% of search traffic coming from the United States.
Launched a programmatic city-level career page architecture with job-posting structured data, now indexed across US markets and earning rich-result placement in Google Jobs.
Rebuilt Meta acquisition from zero after a permanent ad account ban - new account structure, audiences and creative - and rebuilt Facebook lead volume from zero back into a leading acquisition channel rather than writing it off.
Hire and manage a cross-functional team: web designer, video designer, web developers, an in-house link building team and the sales team. Decide where work stays in-house and where an external contractor is the better call.

Digital Marketing Manager

з 11.2019 по 11.2020 (1 рік)
Anthill Worldwide, Київ (IT)

Owned marketing strategy for an IT services company entering competitive B2B and enterprise markets
Designed and launched SEO program: technical audits, content development, and backlink acquisition on industry-relevant sites
Built and managed Google Ads, Facebook, and LinkedIn campaigns targeting IT buyers and decision-makers
Set up full analytics stack: Google Tag Manager configuration, GA event tracking, conversion measurement
Integrated CRM and telephony with the website to close the loop between marketing and sales
Ran competitor analysis across channels to inform positioning and budget allocation

Digital Marketing Manager

з 03.2019 по 10.2020 (1 рік 8 місяців)
Anthill Space, Київ (Нерухомість)

Led marketing strategy for a coworking brand - built channel mix from zero and owned all execution.

Architected and implemented HubSpot CRM: pipelines, lead capture, website integration, and telephony - first CRM the company used.

Managed concurrent channels: SEO, Google Ads, Facebook, LinkedIn, and email marketing.

Drove member retention through loyalty campaigns that measurably improved LTV.

Negotiated and secured co-marketing partnerships with IT communities and partner websites.

Contributed to business development: ran location feasibility analysis to support expansion decisions.

Internet Marketing Manager

з 03.2018 по 04.2019 (1 рік 2 місяці)
Agency of Industrial Marketing, Київ (Market Research, Accountant Audit)

Responsibilities:
- improving the usability, design, content and conversion of the company website;
- build an inbound marketing plan;
- development of marketing channels (SEO, CPC, PPC, SMM, email);
- improving the quality of online content;
- setting tags (Tag Manager) and events (GA);
- positioning the company's products (determining the types of potential customers to determine the Buyer Person with the subsequent introduction into the sales funnel for each person of the buyer);
- measure ROI and KPIs;
- writing scripts for video advertising for later use in the Workflow;
- planning and budgetary control of all digital marketing;

Progress:
- improved site visibility in organic search;
- increased sales from online channels;
- identified buyer personas for products;
- setting up sales funnel through Facebook;
- development of an online catalog (launch in April 2019);
- Added the Russian version of the site (after analyzing the target audience);
- adjusted content marketing.

Certificates:
Google AdWords
Google Analytics Advanced
Google Tag Manager
Video advertising in Google Ads
Media advertising in Google Ads

Marketing Analyst

з 09.2016 по 03.2018 (1 рік 7 місяців)
NK Premium, Київ (Energy)

Marketing - Supports: Remote Sales, Marketing; Customer Support Assistants in oil and gas sphere.
Challenge new requests and collaboration with relevant supply chain functions.
Manage minor claims (quantity, quality, price).
Coordinate the flow of the whole documentation, make sure the set of payment documents is in place and correct.
Secure invoices, payments and finance documentation submission to accounting department.
Hold of tenders among consumers.
Supplier search.

Освіта

КНЕУ

Міжнародна економіка і менеджмент, Київ
Вища, з 2009 по 2015 (6 років)

Додаткова освіта та сертифікати

Product Marketing

2021, 3 months
Сертифікат

Знання і навички

• Google Ads
• Google Analytics
• HTML
• WordPress
• SEO
• SMM
• Google Tag Manager
• Facebook
• Tilda
• Ability to analyze
• Google Search Console
• Email Marketing
• Google
• Advertising
• Screaming Frog SEO Spider
• LinkedIn
• HubSpot
• Brand Development

Знання мов

• Англійська — просунутий
• Українська — вільно

Додаткова інформація

Marketing leader with 8+ years owning strategy, budget, and execution across logistics, SaaS, and B2B. Led cross-functional teams of up to 10 (developers, designers, copywriters, link builders). Currently managing $40K/month in paid media at MigWay, where I scaled the recruitment funnel from 5 to 80 drivers/month hired and grew customer leads from 0 to 100/month in the US logistics market. At Wyn Enterprise (GrapeCity), boosted inbound enterprise leads by 300% and oversaw a website redevelopment that improved conversion by 40%. Deep expertise in technical SEO, GEO (Generative Engine Optimization), and AI search visibility - optimizing for ChatGPT, Perplexity, and Google AI Overviews in addition to traditional organic.