Контактна інформація

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Досвід роботи

Head of Marketing Communications & Digital

з 11.2023 по нині (3 роки)
Peugeot Citroën Ukraine LLC (Stellantis), Київ (Автобізнес та автосервіс)

Leading the marketing communications and digital department across all
Stellantis brands in Ukraine: Peugeot, Citroën, Opel, Jeep, DS Automobiles.

- Launched Jeep as a new brand on the Ukrainian market — built market presence and brand awareness from zero; awarded "Breakthrough of the Year" for the brand's first year of operation.
- Two-time winner of "Car of the Year in Ukraine".
- Own brand strategy, campaign architecture, media planning and creative development across a multi-brand portfolio.
- Manage the full agency ecosystem — creative, media, digital, production — from brief to KPI control and reporting.
- Drive the digital agenda: performance marketing, SEO/SEM, social media, and communication at dealer network level.
- Plan and control marketing budgets; analyse channel efficiency and ROI.
- Develop the team: process design, mentoring, shift to data-driven decision-making.

Brand Manager Citroen, Brand Manager DS AUTOMOBILES

з 01.2020 по 10.2023 (3 роки 10 місяців)
Peugeot Citroën Ukraine LLC (Stellantis), Київ (Автобізнес та автосервіс)

WINNER 2021: BEST MARKETING TEAMS - VEHICLES AND SERVICES, GAS STATION, CAR SERVICE.

EFFIE 2021: SILVER - DS AUTOMOBILES: PRESIDENTIAL TEST-DRIVE.

- Analysis of the market and competitors: market trends, sales dynamics by class, advertising activity and pricing;
- Development of brands promotion strategies and advertising campaigns;
- Partnership and interaction with creative agencies for the development of advertising materials, their adaptation in accordance with the brand book and communication bible (press, digital, radio, video and OOH advertising; catalogues, booklets, leaflets, key visual for the website, price tags and prices, etc);
- Partnership and interaction with media agencies for the development, implementation and control of advertising campaigns in compliance with the KPIs;
- Coordination and control of the work of advertising departments of dealerships;
- Development and provision of dealerships with advertising materials: press, digital and OOH advertising, catalogues, booklets, leaflets, etc;
- Coordination of budgets for advertising of dealer enterprises and settlement of compensation issues for their marketing activity;
- Co-operation with accounting departments, documentary closing of projects and budgeting;

Political Campaign Manager

з 01.2019 по 04.2019 (4 місяці)
Presidential elections, Kyiv (Public Relations, Presidential elections)

Development, implementation and coodrdination of a PR strategy via call center and CRM

Business Development Consultant

з 02.2017 по 01.2019 (2 роки)
Freelance, Kyiv (Marketing, advertising, and PR)

- Analyzing market situation;
- Searching for business opportunities;
- Resolving internal priorities, estimating needs and goals;
- Developing of business growth strategies, examining risks and potentials;
- Improving the image of the company and its products.

PR Manager

з 09.2015 по 09.2016 (1 рік)
Центр Защиты Одесситов, Odesa (NGO (Public Organization))

- Formation of a favorable image of the organization and its leader;
- Developing marketing communication plan;
- Coordination of all PR activities;
- Analyzing PR results;

Overpowered the stage of decline of interest to the NGO;
The head of the NGO became the opinion leader;
Increased the number of successful networking and productive activists by 40%.

Political Campaign Manager

з 08.2015 по 10.2015 (3 місяці)
Freelance, Odesa (City Council Elections (Advertising and PR Services))

- Formation of a favorable image and promotion of a political candidate;
- Marketing researches and identification of TA;
- Development of a strategy;
- PR activities coordination;
- Monitoring and analysis of competitors' actions;

The candidate took lead in terms of the number of votes in his constituency.

Business Development Manager

з 07.2010 по 07.2015 (5 років)
Audio Art, Kyiv (Wholesale / Distribution / Import-export / High End Stereo-Video Equipment / Smart House Systems)

- Business Development;
- PR;
- Researches and analysis;
- Development and implementation of a marketing strategy;
- Business relations (B2B: Local and worldwide);
- Analysis of the results of the chosen strategy.

The company has advanced itself from a retailer to a distributor with 7 brands from 4 countries (USA, France, Germany, Denmark) and a network of dealers in major cities of Ukraine

Sales Manager

з 01.2007 по 07.2010 (3 роки 7 місяців)
Audio Art, Kyiv (Wholesale / Distribution / Import-export / High End Stereo-Video Equipment / Smart House Systems)

- Direct sales;
- Customer management;
- Communication and leading actual clients

Освіта

Kyiv National University of Culture and Arts

Public Relations, Kyiv
Вища, з 2011 по 2017 (6 років)

Master's degree

Додаткова освіта та сертифікати

Kyiv Academy of Media Arts - Marketing Strategy

2017 - Intensive Course

Kyiv Academy of Media Arts - Creative Advertising - Copywriting

2014 - Extensive Course

Kyiv Academy of Media Arts - Brand Management

2026 - Extensive Course - April-August

Знання і навички

• Brand strategy & positioning
• Integrated communication campaigns
• Digital marketing
• Performance marketing
• Team management
• Media planning
• Budgeting & ROI
• Launch of new brands
• Strategy
• Development of a marketing strategy
• Brand Marketing
• Brand management
• Independent decision-making
• Analytical thinking
• Strategic planning
• Team Building
• Marketing Campaign Management
• Content marketing
• Presentation Skills
• Cross-departmental Communication
• Funnel analysis

Знання мов

• Англійська — вище середнього
• Українська — вільно

Додаткова інформація

Automotive marketing leader with 6+ years of experience leading brand growth and marketing strategy for a portfolio of five international automotive brands in Ukraine.
At Stellantis, I help shape the market presence of Peugeot, Citroën, DS Automobiles, Opel, and Jeep through integrated marketing, digital transformation, and customer-focused brand strategy.
Today, I lead Marketing Communications & Digital across all five brands, overseeing brand positioning, campaign architecture, media planning, creative development, performance marketing, and ROI-driven communication initiatives.
Proud to be part of award-winning projects, including two “Car of the Year in Ukraine” winners, an EFFIE Silver campaign, and the successful launch of Jeep in Ukraine, which was recognized as a market breakthrough in its first year.
I enjoy combining strategy, creativity, and data to turn business challenges into growth opportunities and build brands that people remember.
I believe great marketing happens when strong strategy meets great people. Always open to connecting with professionals who are passionate about brands, innovation, and business growth.