Катерина

SEO Content Manager, Editor, Team Lead of Copywriters, 49 000 грн

Вид зайнятості:
повна
Вік:
24 роки
Місто проживання:
Черкаси
Готовий працювати:
Дистанційно, Черкаси

Контактна інформація

Шукач вказав: ТелефонЕл. поштуLinkedIn

Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.

Досвід роботи

SEO Content Editor / Content Manager

з 10.2025 по 07.2026 (10 місяців)
qui.help, Дистанційно (Медицина, охорона здоров'я, аптеки)

• Contributed to publishing 575+ expert articles on a leading mental health
platform with content marketer lead, publisher and illustrator.
• Performed editing, proofreading, and fact-checking of articles focused on mental health and psychology, checking compliance with Google's E-E-A-T principles
for YMYL content.
• Improved article readability, logical flow, and consistency while preserving the author's tone of voice.
• Implemented on-page SEO best practices, including keyword placement, internal linking, and metadata optimization.
• Published content in WordPress CMS.
• Produced promotional copy for social media channels (Telegram and Instagram), increasing the visibility of newly published articles.
• Analyzed content performance in Google Analytics and Google Search Console, tracking organic traffic, user engagement, and search visibility to inform content
optimization decisions.
• Participated in migrating psychological assessments from Typeform to a custom CMS, including content adaptation, editorial review, and UX copy improvements.
• Contributed to a 67% increase in monthly blog traffic and more than a 6x
increase in the monthly number of clients acquired through the blog.

SEO Content Manager & Editor

з 11.2024 по 04.2025 (6 місяців)
NDA, Черкаси (Маркетинг, реклама, PR)

• Managed SEO content production and optimization for multiple websites.
• Led a distributed team of 8 SEO copywriters and 3 native editors for African GEO,
sourcing candidates via Upwork & Fiverr, conducting interviews, onboarding
new hires, assigning tasks, and guaranteeing consistent content quality.
• Built and maintained editorial guidelines, workflows, and quality standards.
• Managed WordPress publishing, on-page SEO implementation, and content
adaptation to UI/UX requirements.
• Oversaw contractor payments, financial reporting, and budget tracking.
• Collaborated with SEO specialists to align content strategy with business goals and organic growth initiatives.

SEO Content Manager/Editor

з 01.2024 по 07.2024 (7 місяців)
Hexa, Дистанційно (Маркетинг, реклама, PR)

- Coordinated the creation and publication of 117+ service pages for 4 websites, guaranteeing consistency with SEO requirements, content guidelines, and
business goals.
- Led a team of SEO copywriters, coordinating content production and timely delivery based on project priorities and workload.
- Collaborated closely with the SEO specialists to plan content production for on-page and off-page needs, assign tasks, and prioritize deliverables.
- Managed the end-to-end content workflow, including editing, proofreading, SEO,
and publishing in GetSimple CMS.
- Supported recruitment, interviewing, onboarding, and mentoring of new
copywriters while maintaining consistent content quality across the team.

Content Editor

з 12.2021 по 01.2024 (2 роки 2 місяці)
Expla, Черкаси (Маркетинг, реклама, PR)

- Edited, proofread, and optimized content for landing pages, blog articles, guest posts, and commercial pages targeting international English-speaking GEOs.
- Managed content publishing in WordPress CMS, controlling proper formatting, metadata implementation, internal linking, and overall content quality.
- Coordinated content production with copywriters, providing editorial feedback and guaranteeing compliance with SEO guidelines and brand standards.
- Collaborated with SEO specialists to optimize on-page and off-page content.
- Assisted with interviewing, onboarding, and mentoring new copywriters.
- Created visual assets in Canva to support published content.

English SEO-Copywriter

з 05.2021 по 09.2022 (1 рік 5 місяців)
Govitall, Черкаси (Маркетинг, реклама, PR)

- Wrote high-quality SEO content for EdTech and academic writing websites
targeting the US, UK, Canada, and other English-speaking markets.
- Created blog articles, landing pages, and service pages aligned with search intent and business goals.
- Conducted in-depth topic research, competitor analysis, and source verification to produce accurate, authoritative, and engaging content.
- Applied SEO best practices, including keyword optimization, content structuring, metadata recommendations, and internal linking.
- Adapted tone of voice and messaging to different brands, audiences, and stages of the customer journey.
- Collaborated with editors to refine content quality, improve readability, and ensure compliance with editorial and SEO guidelines.

Content manager

з 06.2020 по 06.2023 (3 роки)
Brighta, Київ (Маркетинг, реклама, PR)

- Conducted keyword research, competitor analysis, and content gap research in Ahrefs to identify SEO opportunities and inform content strategy.
- Developed 180+ detailed SEO content briefs for copywriters, defining search intent, keyword targeting, content structure, and key optimization requirements.
- Built and maintained content plans for academic writing websites targeting
English-speaking markets (US, UK, Canada), aligning topics with search demand and business priorities.
- Edited and optimized landing pages, blog articles, and commercial content, improving structure, relevance, readability, and on-page SEO.
- Analyzed SEO performance, including keyword difficulty, organic traffic, and competitor insights, and used findings to guide content priorities and
optimization decisions.

English SEO-Copywriter

з 01.2020 по 05.2020 (5 місяців)
Студия копирайтинга "Креатив", Харків (Маркетинг, реклама, PR)

Написання SEO текстів (лендінг пейджі та блогові статті).

Копирайтер

з 08.2019 по 05.2020 (10 місяців)
Медиклаб, Черкаси (Медицина, охорона здоров'я, аптеки)

Написання SEO текстів (лендинг пейджі та блогові статті).

Копирайтер

з 12.2017 по 03.2020 (2 роки 4 місяці)
Фриланс-биржа "Кабанчик", Дистанційно (Маркетинг, реклама, PR)

Написання SEO текстів (лендинг пейджі та блогові статті).

Освіта

Черкаський Національний Університет ім. Богдана Хмельницького

Психологічний факультет, Практична психологія з вивченням англійської мови, Черкаси
Незакінчена вища, з 2019 по 2023 (4 роки)

Знання і навички

  • Розробка контент-плану
  • WordPress
  • Редагування текстів
  • Canva
  • Креативність
  • Комунікабельність
  • Ahrefs
  • Контент-менеджмент

Знання мов

  • Англійська — просунутий
  • Українська — вільно

Додаткова інформація

- Editing and proofreading SEO texts in English for both British and American audiences. Monitoring indicators like readability, engagement, usefulness, relevance, etc. Reviewing texts to make sure they meet company requirements, tone of voice, and general rules of SEO.
-Creating technical tasks with Ahrefs and SurferSEO, researching keywords and SEO performance metrics.
- Collaborating with a team of copywriters/proofreaders and onboarding newbies. I can manage a team of 4 to 12 people and also participate in recruiting copywriters/proofreaders and conducting interviews. I also have experience in managing teams to create content in other languages, such as Spanish and French on a freelance basis through Upwork.
- Patricipating in content plan creation and various article structures for On-page / Off-page needs (lending pages, main pages, blog articles, guest post articles, reviews).
- Communicating with SEO specialists, designers, link builders, and front-end developers about content-related questions.
- Using all of my knowledge of basic search engine optimization, HTML markup, and experience with content publishing via CMS WordPress and GetSimple. I’m also ready to learn how to work with any other CMS.
- Providing humanized AI-content and photo generation via AI tools like ChatGPT, WriteSonic, GenCraft, and Canva.
Tech tools:
WordPress / GetSimple/ Ahrefs / SurferSEO / Google Analytics / Serpstat / Google Docs / Google Sheets / Grammarly / DeepL / Reverso / Canva / GenCraft / Slack / Jira/ ChatGPT / WriteSonic / GPTzero

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