Yevgeniy

Marketing Lead, 150 000 грн

Розглядає посади:
Marketing Lead, Senior marketing manager, маркетинговий директор, Head of marketing
Вид зайнятості:
повна
Вік:
34 роки
Місто проживання:
Київ
Готовий працювати:
Дистанційно, Київ, Львів

Контактна інформація

Шукач вказав телефон , ел. пошту та LinkedIn.

Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.

Досвід роботи

Marketing Lead

з 07.2025 по нині (1 рік 3 місяці)
NDA, Київ (Транспорт, логістика)

• Own marketing strategy, planning, budgeting and execution across multiple companies providing end-to-end China-to-Ukraine logistics services, while leading an in-house marketing team and aligning priorities with the CEO and CSO.
• Built a marketing analytics and reporting framework connecting agency-generated leads with sales qualification and customer conversion, consolidating data from contractors, sales and community management to track lead quality, conversion rates and acquisition costs.
• Lead customer acquisition planning, coordinate external digital partners, test new channels and marketing ideas; introduced structured SMM and competitor analysis processes.

International Marketing Lead (KZ, PL, NG, ZA, DE markets)

з 11.2023 по 01.2025 (1 рік 3 місяці)
Meest China, Київ (Транспорт, логістика)

• Remotely led marketing launches in Germany, Kazakhstan, Nigeria and South Africa, while supporting further development of the Polish market.
• Built a repeatable market-entry process and six-month launch plans covering competitor and customer research, positioning and USP adaptation, website setup, channel planning and performance tracking.
• Adapted positioning, communication and value propositions to local market conditions and B2B, B2C or hybrid business models.
• Coordinated launches across marketing, IT, sales, agencies and contractors, including digital acquisition and initial channel testing.
• Implemented dashboards and post-launch lead and customer feedback processes to refine positioning, communication and marketing activities.

Freelance Market Research Analyst

з 09.2022 по 10.2023 (1 рік 2 місяці)
Freelance, Київ (Маркетинг, реклама, PR)

• Conducted market research projects across healthcare, passenger transportation and IT in multiple markets across Europe, Africa and Asia, including Ukraine, Cyprus, Nigeria and Nepal.
• Analyzed competitive landscapes, market dynamics and customer segments, including identification of prospective customers and business opportunities.

Marketing Manager

з 02.2022 по 07.2022 (6 місяців)
Culver Aviation, Київ (Машинобудування)

• Conducted market, competitor and customer research for a new B2B/B2G UAV system in development, primarily targeting the US and European markets.
• Identified potential B2B leads and provided market insights to support future positioning and go-to-market decisions.
• Developed commercial and marketing materials and supported preparation for an industry exhibition.

Freelance Market Research Analyst

з 08.2021 по 02.2022 (7 місяців)
Freelance, Київ (Маркетинг, реклама, PR)

• Conducted market research projects across healthcare, passenger transportation and IT in multiple markets across Europe, Africa and Asia, including Ukraine, Cyprus, Nigeria and Nepal.
• Analyzed competitive landscapes, market dynamics and customer segments, including identification of prospective customers and business opportunities.

Country Marketing Manager (UA, UK, LT, LV, EE markets)

з 07.2019 по 08.2021 (2 роки 2 місяці)
FlixBus, Київ (Транспорт, логістика)

• Led local marketing activities for the remote launch of FlixBus across five new markets, developing 6–12 month action plans based on competitor and customer research.
• Adapted global brand communication and proven practices from comparable FlixBus markets to local customer needs, while testing market-specific ideas.
• Planned and tested offline marketing activities, including radio, POSM distribution, promoter activities and partner activations.
• Developed B2B marketing collaborations with businesses, NGOs, universities and other organizations reaching relevant target audiences.

Account Executive

з 11.2017 по 07.2019 (1 рік 9 місяців)
Republic Strategic Communications, Київ (Маркетинг, реклама, PR)

• Managed social media communications across Facebook, Twitter and Medium in a politically sensitive environment, adapting global content and developing original content based on independent research.
• Introduced new content formats that supported organic audience growth and prepared weekly performance reports.

Integrated Marketing Communications Manager (UA, MD markets)

з 10.2016 по 08.2017 (11 місяців)
Samsung, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Executed recurring retail marketing campaigns across 250+ partner points of sale, managing campaign budgets and actual spend within approved frameworks.
• Managed campaigns end-to-end, from promotional mechanics and partner coordination to OOH and radio advertising, campaign landing pages, key visuals and supporting materials.

Junior Sales Manager

з 07.2015 по 10.2015 (4 місяці)
Stream Group, Дистанційно (Телекомунікації, зв'язок)

• Market research and analysis of the current situation, competitors, perspectives
• Market entrance strategy preparation
• Preliminary negotiations with potential partners

Освіта

Kozminski University

Management, Warsaw
Вища, з 2014 по 2016 (2 роки)

Master in Strategic Management

Institute of International Relations

International Information, Kyiv
Вища, з 2009 по 2013 (4 роки)

Bachelor in International Information

Знання і навички

  • MS Excel
  • MS PowerPoint
  • CAD

Знання мов

  • Англійська — вільно
  • Українська — вільно
  • Польська — початковий
  • Іврит — початковий

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