Andrii

Контактна інформація

Шукач вказав телефон, ел. пошту та LinkedIn.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/6269841

Досвід роботи

Head of marketing, HealthTech

з 09.2022 по нині (1 рік 8 місяців)
Star, Київ (IT)

Lead marketing strategy and activities across diverse service offerings for pharma, medtech, healthcare providers, and payors. Focus on inbound lead gen, sales enablement, and strategic partnerships.

Service offering Development: Developed three new offering pages and content for lead-gen marketing campaigns.

Account-based marketing: selected several tiers of ideal customer companies, and researched target personas, and pain points. Tailored healthtech service offering and content to target "dream clients" list (top pharma / medtech companies) across ABM campaigns. Helped sales secure first calls with dream clients.

Inbound funnel growth: Increased the number of lead magnets through gated content on a website to capture more leads.

Strategic Partnerships: Kicked off AWS service partnership to build a brand and collect more service projects into the funnel.

Productization: Kicked off chronic disease management solution commercialization from former reference architecture.

Marketing Lead, R&D & Innovation

з 09.2020 по 09.2022 (2 роки)
SoftServe, Київ (IT)

Lead marketing for SoftServe R&D innovative solutions (Vitals camera tracking, quantum computing, AI accelerators, Life Sciences). Plan marketing strategy, manage a team of 3, and execute B2B GTM for R&D products and services.

Lead Generation: Source at least 5 marketing qualified leads(MQL) per quarter per product/service to launch pilot projects. Execute cross-domain pre-sales. Won over >$50k in pilot projects with top-tier fashion houses and rehabilitation centers.

Content Marketing: Coordinate creation and write whitepapers, blogs, landing pages, account-based marketing collateral. Grew 25% of pre-sales activities with landing pages, gated content, and long-read market reports.

R&D branding: Increased monthly internal R&D requests by 30%. Grew internal R&D community from 300 to >1100. Won all-company Globee Awards for innovative anti-COVID R&D solution. Wrote script for 360° 3D video showreel in HQ. Published 5 articles in Ukrainian, Polish media.

Digital Marketing: Led successful Google Ads and Linkedin Ads marke

Content and Project manager / Wordpress Developer

з 11.2018 по 06.2020 (1 рік 7 місяців)
Let’s do !T, Kyiv, Helsinki (IT)

Let’s do !T is an IT and digital consulting agency helping Finnish SMEs grow on local markets and internationally. I started as a
copywriter and grew in a cross-functional role as a project/content/account manager and WordPress developer.

Content manager:
Helped prepare and execute content strategy for internal agency development and clients:

• Delegated and coordinated content tasks among the team of 3 designers and writers;
• Created a content plan for publishing articles and capturing leads, assisted with the launch of podcast series and SMM
campaigns;
• Wrote ~20 SEO optimized articles on best practices in marketing, SEO, website development, product reviews;
• Built website and SMM content strategies for clients based on competitor analysis, keywords and market research;
• Assisted in email marketing, SMM, researched platforms for agencies promotion to source new leads. Prepared videos,
visuals, and proofread English letters for email campaigns. Recorded internal video product tutorials, instructions, etc.

Project manager:
Have successfully coordinated development of a Drupal website for a major Finnish metal recycling company

• Managed an external web development team of 5 members from Kharkiv who built, tested, and launched the website;
• Handled requirements collection from a client, wireframes creation, and customer journeys mapping before the development;
• Documented tasks, deadlines, and project scope in Asana, ensured client expectations are met.

Wordpress developer:
Planned, designed, and developed 6 growth-focused Wordpress websites for SMEs (1 to €35mln in sales annually) in container
manufacturing, cargo sale and rentals, healthcare talent sourcing, and other businesses;

• Collected requirements from clients, mind-mapped customer pain points and website structures;
• Created wireframes and Adobe XD prototypes and directly approved those with clients;
• Handled technical setup of Wordpress staging environment on a server, full website development from scratch (Divi,
Flatsome themes), plugins customization, woocommerce tweaking, testing, and debugging. Launched websites and set
domain DNS settings, redirections, etc.;
• Maintained websites, managed urgent technical issues, SEO optimizations, and security breaches for several clients.

Освіта

Tallinn University of Technology

Healthcare Technologies, Tallinn
Вища, з 2015 по 2017 (1 рік 9 місяців)

GPA: 4.56/5

Додаткова освіта та сертифікати

Google - The Fundamentals of Digital Marketing

2020

Hubspot - Growth-Driven Design Agency Certification Course

2020

Знання і навички

Знання мов

• Англійська — просунутий
• Українська — просунутий
• Російська — вільно
• Німецька — початковий