Контактна інформація

Шукач вказав телефон та ел. пошту.

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Досвід роботи

General manager

з 12.2022 по нині (1 рік 4 місяці)
DiNANTA Marketing, Київ (Маркетинг, реклама, PR)

- Setting clear, measurable, and achievable business goals for the firm
- Regular assessment of the progress, adaptation of strategies to ensure the continuous growth, profitability, and success of the business
- Development and implementation of marketing strategies aligned with the overall business objectives
- Leadership and management of a dynamic team of marketing professionals, fostering a collaborative and innovative work environment
- Development of maintaining strong relationships with clients, understanding their unique needs and objectives, acting as a trusted advisor, offering strategic insights and solutions
- Business development of the marketing consultancy by identifying and pursuing new business opportunities
- Budgeting and resource allocation to ensure optimal utilization of resources and adherence to financial targets
- Market research and analysis to stay abreast of industry trends and market dynamics to enhance competitive positioning
- Serving as a brand ambassador for the firm, representing its values and expertise to enhance the firm's visibility and reputation
- Establishing and tracking KPIs to measure the effectiveness of the team

General Manager

з 01.2017 по 02.2021 (4 роки 1 місяць)
Aravak, Kyiv (Office supplies distribution and retail)

Business set-up:

-- Research and analysis of the office supplies market, purchase conditions from suppliers, competitive situation
-- Needs assessment in terms of office space, warehouse space, equipment, labor resources for operational set-up
-- Business model and marketing mix analysis of the competition with the purpose of successful launch of new brand
-- Budget and business plan development including evaluation of necessary investments, timeline forecasts of achieving operational profit, return on investments, and net profitability
-- Outsource and development of the company's website and digital infrastructure
-- Search and rent of office/warehouse space, purchase of equipment, hiring of personnel
-- Negotiations with key manufacturers and importers

General management:

-- Organization and management of departments (sales, marketing, accounting, logistics)
-- Supervision of sales development and marketing positions according to general business plan
-- Representation of the company and negotiations with suppliers and key customers
-- Selection, evaluation and motivation of the personnel
-- Analysis and optimization of business processes

Development and implementation of a marketing mix:

-- Direct management of the marketing activity and marketing team
-- Brand positioning and target audience identification in accordance with market segmentation
-- Development of a marketing plan with a focus on promoting the brand in digital channels
-- Collaboration with website developers, setting goals with regards to user experience (UX), user interface (UI), compliance with brand positioning
-- Supervision of non-advertising promotion of the company (SEO, SMM, e-mail marketing)
-- Supervision of advertising activities of the company (Google Ads, FB, Instagram, affiliate marketing, offline)
-- ROI control with Google Analytics, Google Search Console, optimization of marketing costs
-- Sales funnel development, lead generation
-- Development of loyalty programs, retention rate control

Sales department supervision (collaboration with Head of sales):

-- Development of sales plans in general and in terms of segments with respect to marketing mix and market trends
-- Development and overseeing the algorithms for customer base growth and retention
-- Overseeing customer satisfaction system
-- Negotiations and relationship development with key clients, problem solving
-- Development and optimization of sales team incentive system

Supplier relationship management:

-- Research and analysis of suppliers in terms of quality, prices, terms of delivery and payment
-- Negotiations of supply agreements
-- Development and implementation of strategies to further reduce purchase prices, improve delivery conditions, defer payments

Other responsibilities:

-- Accounting and taxes supervision
-- Logistics control and optimization
-- HR manager function, personnel development and motivation

Marketing and Communication Director for Central and Eastern Europe, Middle East, Turkey, Africa

з 09.2013 по 01.2017 (3 роки 4 місяці)
GfK, Kyiv (Market research company, top-5 globally)

- Localization of the global strategy into a regional marketing plan for Central and Eastern Europe, Middle East, Turkey, and Africa
- Analysis of marketing mixes of the competition in the region, comparison of competitors' marketing programs with own marketing activities in key segments
- Development and implementation of marketing programs in accordance with the global strategy in the following areas - Digital Marketing, Product Marketing, Industry Marketing, PR and Communications

- Digital Marketing:
-- Strategy development to increase brand awareness in digital channels with a focus on high-quality content
-- Development of the lead generation system and sales funnels based on high-quality content
-- SEO promotion of regional content within the global website in order to increase visibility of the region
-- SMM promotion of localized content in the countries of the region
-- Advertising promotion of the company in Google Ads, FB, LinkedIn
-- Creation and localization of landing pages
-- Usage of affiliate marketing mechanisms

- Product Marketing:
-- Market analysis by country and identification of top products for regional push
-- Development of product "packaging" concepts including set of tools for marketing promotion, sales funnels, and sales cycle
-- Development of layouts, setting tasks for outside contractors, approval of PDF-leaflets, infographics, landing pages, PPT presentations
-- Overseeing creation of textual and visual content for product promotion

- Industry Marketing:
-- Development of promotion concepts and identification of relevant product sets for key industries (FMCG, consumer goods, pharmaceuticals, IT, automotive, financial sector)
-- Development of consistent story-telling plan and promotion methods to strengthen the company's position as a thought leader in key industries
-- Layout development and outsource of industry marketing materials
-- Overseeing creation of textual and visual content for specialized industry media and events

- PR and Communications:
-- Analysis and optimization of PR plans in key countries of the region (conferences, round tables, expert interviews, press releases, YouTube communication)
-- Support of local PR events at the regional level
-- Organization of regional conferences, marketing support, lead generation
-- Participation in anti-crisis management at the regional level from PR perspective

- Tracking the effectiveness of marketing programs in the countries of the region, ensuring the use of best practices
- Leadership and development of the team in the region, organization of trainings
- Representation of the region's interests before the global marketing team, protecting budgets, including the region's agenda in global marketing activities
- Participation in the development of a global marketing plan
- Reporting and coordination of the regional marketing plan and programs with the global marketing director

Commercial Director CIS

з 05.2012 по 09.2013 (1 рік 4 місяці)
GfK, Kyiv (Market research company, top-5 globally)

- Development and approval of the Sales Plan in the CIS region in terms of countries and areas of business in accordance with global goals and economic conditions
- Operational control over the implementation of sales plans in the countries, strengthening commercial and marketing efforts if necessary, ensuring the achievement of planned growth indicators
- Analysis and planning of the commercial component when launching new businesses and new countries in the region (the concept of entering the country, approval of start-up costs, team building and business start-up)
- Evaluation of the effectiveness of sales teams and customer service in the countries of the region, task setting and optimization
- Development and supervision of the team of regional KAM managers providing regional market expertise to the clients' regional headquarters
- Active participation in negotiation processes for major regional contracts (preparation for negotiations, development of negotiation strategy, closing deals)
- Customer satisfaction control, participation in problem solving
- Presentation of research results on the CIS region in regional and global headquarters of major customers (Samsung, LG, Sony, Panasonic, etc.)
- Leadership and development of the sales team in the region, organization of trainings, ensuring the dissemination of experience between the countries of the region and the use of best practices

Commercial Manager Consumer Electronics for Central and Eastern Europe

з 02.2011 по 04.2012 (1 рік 2 місяці)
GfK, Kyiv (Market research company, top-5 globally)

- Development and approval of the sales plans of Consumer Electronics business in the CEE region by countries in accordance with regional goals and economic conditions
- Operational control over the implementation of sales plans in the countries of the region, strengthening commercial and marketing efforts if necessary, ensuring the achievement of the planned growth indicators of Consumer Electronics business
- Evaluation of the effectiveness of sales teams and customer service in the countries of the region, task setting and optimization
- Customer satisfaction control, participation in problem solving
- Presentation of research results on the CEE region in regional and global headquarters of major customers (Samsung, LG, Sony, Panasonic, etc.)
- Leadership and development of the sales team in the region, organization of trainings, ensuring the dissemination of experience between the countries of the region and the use of best practices

Deputy Department Director, Retail & Technology, Ukraine

з 07.2009 по 01.2011 (1 рік 6 місяців)
GfK, Kyiv (Market research company, top-5 globally)

- Development and implementation control of the department's sales plans by business sectors
- Development of customer service standards of the department (requirements for presentations of research results, timing of requests, etc.)
- Customer satisfaction control, participation in problem solving
- Management of Consumer Electronics and Photo sector
- Analysis and research results presentations to clients on the Consumer Electronics and Photo markets

Sector Manager, Consumer Electronics and Photo, Ukraine

з 03.2008 по 06.2009 (1 рік 3 місяці)
GfK, Kyiv (Market research company, top-5 globally)

- Management of Consumer Electronics and Photo sector
- Analysis and research results presentations to clients on the Consumer Electronics and Photo markets
- Customer support for data quality and interpretation of research results
- Search for new customers, active sales

Market Expert, Consumer Electronics and Photo, Ukraine

з 04.2007 по 03.2008 (11 місяців)
GfK, Kyiv (Market research company, top-5 globally)

- Analysis and research results presentations to clients on the Consumer Electronics and Photo markets
- Customer support for data quality and interpretation of research results
- Search for new customers, active sales

Client Service Specialist

з 06.2006 по 04.2007 (10 місяців)
Nielsen Ukraine, Kyiv (Market research company, top-1 globally)

- Analysis and research results presentations to clients on the FMCG markets
- Customer support for data quality and interpretation of research results
- Search for new customers, active sales

Освіта

Hitotsubashi University

Graduate School of Economics, Tokyo, Japan
Вища, з 2004 по 2006 (1 рік 11 місяців)

Master of Economics
Japanese government scholarship

Kyiv National Taras Shevchenko University

Kyiv Institute of International Relations, International Economic Relations, Kyiv
Вища, з 1996 по 2003 (6 років 8 місяців)

Magister of International Economics (Honors degree)

Знання мов

• Англійська — вільно
• Українська — вільно
• Російська — вільно
• Японська — вище середнього