Контактна інформація

Шукач вказав телефон та ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/6991860/

Досвід роботи

Strategy and Business Development Director

з 12.2024 по 12.2025 (1 рік)
Dentsu Ukraine, Київ (Маркетинг, реклама, PR)

•Advised senior stakeholders on growth strategy, business model optimization, and KPI frameworks to drive sustainable revenue and margin improvement.
•Identified and assessed new market entry, diversification, and partnership opportunities through market, competitive, and financial analysis.
•Designed and delivered data-driven, non-standard solutions addressing complex business challenges across marketing, technology, and operations.
•Conducted startup and vendor due diligence, including commercial evaluation and integration planning.
•Supported end-to-end business development efforts: opportunity origination, proposal development, pitching, and client onboarding.
•Collaborated with cross-functional teams to translate strategic recommendations into scalable execution and measurable outcomes.

Business Intelligence Expert

з 07.2021 по 11.2024 (3 роки 5 місяців)
Kantar, Київ (Маркетинг, реклама, PR)

•Development of the business analysis direction.
•Business Consulting: use data analytics to make real-time adjustments and optimizations to improve campaign effectiveness, find new sources of business.
•Develop comprehensive and data-driven media strategies that align with clients' overall marketing plans.
•Stay up-to-date with industry trends, emerging technologies, and innovations in media and advertising.

Strategic and Planning Director

з 10.2017 по 04.2021 (3 роки 7 місяців)
Initiative Media agency, razom communications, Киев (ЗМІ, медіа)

I. Managing the process of strategic product developing for current clients and NB
•deep dive into insights, source of business based on the analysis of competitors' strategies, consumer behavior
•analysis of factors that affect the achievement of business KPIs and risk assessment based on econometric modeling under different scenarios
•creating of non-standard projects and mechanics
•conjoint development of communication ideas with creative agencies
•coordination work of internal departments and contractors of the company to achieve results
•creating and presentation media and communication strategies for clients both local and international
•control / implementation of strategies for network / local client (IDS Borjomi, Metro Cash and Carry, monobank, LEGO, Carlsberg, Unilever, Lantmannen, Watsons, Turkish Airlines, OTP, Arterium, etc)

II. Development of new products /approaches/instruments
•campaign optimization, automation of processes in the analysis of indicators of placement quality
•approaches in using Big Data to build segments and launch targeted campaigns through DMP
•development of planning instruments
•creating the tools for assessing business KPIs

ACHIEVEMENTS: 3 Effie Ukraine award (monobank), TOP 3 agencies by billing (from 11th place to 3d), development of econometric models for other countries/markets

Head of Data Science

з 10.2017 по 04.2021 (3 роки 7 місяців)
Initiative Media agency, razom communications, Киев (ЗМІ, медіа)

•analysis of the target audience, consumers behavior for tenders, strategies
•development of models / forecasts for media plans argumentation
•trends report preparation
•communication with global partners, implementation international experience, research, programs, mathematical sales models for Ukrainian market

Strategic researcher

з 10.2016 по 09.2017 (1 рік)
Performics, Publicis One, Киев (Media)

•evaluating of business KPIs, creating models for evaluation and forecasting KPIs, econometrics
•analysis of marketing research results and their visualization

Analyst - logistics

з 02.2016 по 09.2016 (8 місяців)
DT Ukraine, Киев (Transportation and logistics)

•forecasting of short-term and long-term budgets KPIs
•preparation of reports for managers
•factor analysis of business segments
•development of measures to improve financial KPIs

Project manager

з 06.2015 по 01.2016 (8 місяців)
Q&Q Research, Киев (research company)

•negotiating with clients at all stages of the project, proposals preparation
•research tools development
•analysis of market trends, segmentation, choosing and development of priority areas, forecasting their dynamics, analysis and evaluation of competitors' strategies
•preparation of analytical reports and presentations

Assistant of Economic Cybernetics Department

з 09.2010 по 05.2015 (4 роки 9 місяців)
National Aviation University, Киев (Education and science)

•organization and holding of international conferences, seminars, lecturing

Освіта

National Aviation University

Economic Cybernetic, Киев
Вища, з 2005 по 2010 (5 років)

Знання і навички

• Google Analytics
• Google Ads
• Ability to analyze
• SQL
• Google
• MS Power BI
• SimilarWeb
• Delphi
• Advertising
• VBA
• MS SQL Server
• Looker Studio
• Galileo
• Statistica
• EViews
• Markdata
• Gemius
• R-Studio

Додаткова інформація

Manager position (up to 15 team members)
5+ years of overall experience in sales and strategic/digital/econometric fields
Creating and presentation media and communication strategies for clients
Development of new products / approaches in planning / optimization of placement/ consumer segmentation / analysis of business KPIs achievement
Strong analytical skills