Контактна інформація

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Досвід роботи

Strategy and Business Development Director

з 12.2024 по 12.2025 (1 рік)
Dentsu Ukraine, Київ (Маркетинг, реклама, PR)

- Strategic Growth: Advised stakeholders on growth strategies and business margin optimization.
- Investment Evaluation: Conducted commercial Due Diligence and oversaw the integration of tech startups into the group's business processes.
Innovation: Designed data-centric solutions to solve complex business challenges at the intersection of marketing and technology.
- Performance Optimization: Implemented innovative solutions to enhance product quality and significantly reduce delivery timelines.

Business Intelligence Expert

з 07.2021 по 11.2024 (3 роки 5 місяців)
Kantar, Київ (Маркетинг, реклама, PR)

- Global Solutions Development: Co-developed innovative technologies in collaboration with Polish and Indian hubs for international clients across global markets.
- Decision Support Systems: Built tools for controlling, forecasting, and enhancing the efficiency of strategic decision-making.
- Business Intelligence: Developed methodologies to identify business growth points and audit marketing strategy effectiveness.
- Econometrics: Created mathematical models for market dynamics forecasting.

Strategic and Planning Director

з 10.2017 по 04.2021 (3 роки 7 місяців)
Initiative Media agency, razom communications, Київ (ЗМІ, медіа)

- Portfolio Management: Orchestrated strategic development for a portfolio of global brands (LEGO, Carlsberg, Unilever, IDS Borjomi, etc.).
- Scale & Growth: Delivered multi-fold business scaling and client portfolio expansion by implementing high-performance account management strategies.
- Product Innovation: Engineered proprietary tools for business KPI assessment and placement quality automation.

ACHIEVEMENTS: 3 Effie Ukraine award (monobank), TOP 3 agencies by billing (from 11th place to 3d), development of econometric models for other countries/markets

Head of Data Science

з 10.2017 по 04.2021 (3 роки 7 місяців)
Initiative Media agency, razom communications, Київ (ЗМІ, медіа)

- Data Science Leadership: Spearheaded the Data Science department, implementing sales forecasting models based on Big Data
- Communication with global partners, implementation international experience, research, programs for Ukrainian market

Strategic researcher

з 10.2016 по 09.2017 (1 рік)
Performics, Publicis One, Київ (ЗМІ, медіа)

- Evaluating of business KPIs, creating models for evaluation and forecasting KPIs, econometrics
- Analysis of marketing research results and their visualization

Analyst - logistics

з 02.2016 по 09.2016 (8 місяців)
DT Ukraine, Київ (Транспорт, логістика)

- forecasting of short-term and long-term budgets KPIs
- preparation of reports for managers
- factor analysis of business segments
- development of measures to improve financial KPIs

Project manager

з 06.2015 по 01.2016 (8 місяців)
Q&Q Research, Київ (Маркетинг, реклама, PR)

- negotiating with clients at all stages of the project, proposals preparation
- research tools development
- analysis of market trends, segmentation, choosing and development of priority areas, forecasting their dynamics, analysis and evaluation of competitors' strategies
- preparation of analytical reports and presentations

Assistant of Economic Cybernetics Department

з 09.2010 по 05.2015 (4 роки 9 місяців)
National Aviation University, Київ (Освіта, наука)

Organization and holding of international conferences, seminars, lecturing

Освіта

National Aviation University

Economic Cybernetic, Киев
Вища, з 2005 по 2010 (5 років)

Знання і навички

• Google Analytics
• Google Ads
• VBA
• MS SQL Server
• Statistica
• Gemius
• Strategic Partnerships
• Cross-functional Team Leadership
• Big Data Analytics
• Marketing Effectiveness
• Media Strategy
• Business development
• Data Intelligence

Додаткова інформація

With 12+ years of experience at the intersection of strategy, data, and business process management, I specialize in the synergy between traditional operational management and high-tech innovation. My mission is to engineer products that automate routine tasks and unlock space for strategic scaling.
My most significant milestone includes achieving multi-fold business growth within a single year. I don’t just manage, I transform business models to maximize ROI and operational efficiency.

Core Expertise:

- Business Architecture: Designing growth models and optimizing complex KPI frameworks.
- Synergy & Partnerships: Identifying and integrating strategic partners and startups (Due Diligence).
- Operational Excellence: Process automation and leading cross-functional teams of up to 20 members.
- Product Development: Creating data-driven products powered by Big Data and econometric modeling.

I believe that a superior product is the result of aligning the right talent with calculated logic.