Контактна інформація

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Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/7027129/

Досвід роботи

Chief Marketing Officer

з 01.2020 по нині (5 років 7 місяців)
FairGame G.P. N.V., Hungary (iGaming (gambling \ betting))

Role & responsibilities:

⦁ Development of products' business plans for the EU, LATAM, AFRICA markets (casino, betting);
⦁ Building and management of successful digital teams from the ground up;
⦁ Development of a feasible marketing plan for the department and oversee its day-to-day implementation;
⦁ Set budgets, track a measure ROI on a continuous basis;
⦁ Setup and execute on user acquisition and retention marketing strategies, in close cooperation with the internal team as well as with external partners to deliver on strategic initiatives;
⦁ Audience analysis, optimization, improvement of advertising campaign indicators (ROI, ROAS, CPA, CPI, LTV, ARPU, RPI), reporting, budget management;
⦁ Forecasting, budgeting & reporting processes to meet KPI’s & targets;
⦁ Implementation of Real-Time Customer Engagement software & BI;
⦁ Management of the retention team (trigger newsletter, newsletter about sport events, retention through the SMS and push services);
⦁ Building of a custom journey map;
⦁ Development of conditions and models of the affiliate program;
⦁ Achieving the Affiliate Targets in all markets measured on NDC (FTD), CAC and LTV;
⦁ Control of new provers/payment systems integration;
⦁ Design and coordination of promotional campaigns, PR and other marketing efforts across channels;
⦁ Writing technical specifications and implementinging gamification mechanisms into projects (achievement map, personalized quotes);
⦁ Output of products to new geos.

Accomplishments:
GGR growth by 20-40% per month;
30-days retention rate 35-40%, by 6th month - 5-8%;
Increased click2reg rates from 15% to 50%+ (simple registration);
Increased reg2dep rates from 6% to 35%+.

Chief Executive Officer \ Chief Marketing Officer

з 05.2018 по 12.2019 (1 рік 7 місяців)
NDA, Київ (iGaming (gambling \ betting))

Chief Executive Officer
08.2018-12.2019


Role & responsibilities:

⦁ Staff selection and training, development and implementation of motivational schemes in order to increase employee productivity;
⦁ Forming and setting up the work of company's main departments (Acquisition team, call-center, support team, development department, marketing department);
⦁ Plans approval for each department for quarter / year, budgeting;
⦁ Organization of the CRM implementation process: business intelligence, preparation of specification, monitoring and testing;
⦁ Task and time management system creation, operational task planning of employees (up to 25 people), a system of monthly reporting, financial accounting;
⦁ Project's operational management.

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Chief Marketing Officer
05.2018 - 07.2018

Role & responsibilities:

⦁ Development of products' business plans for the CIS markets (casino, betting);
⦁ Creation of complete marketing strategy;
⦁ Creation of loyalty and bonus program;
⦁ Generation new ideas to improve retention, engagement and monetization;
⦁ Audience analysis, optimization, improvement of advertising campaign indicators (ROI, ROAS, CPA, CPI, LTV, ARPU, RPI), reporting, budget management;
⦁ Managing the User Acquisition process for company products;
⦁ Products' UX/UI audit and completion, writing specification for developers, briefs for designers and copywriters;
⦁ Media planning, media buying;
⦁ Hiring and managing a team of marketers.

Chief Marketing Officer

з 12.2016 по 05.2018 (1 рік 5 місяців)
Genesis Investment Group, Київ (IT)

⦁ Development of products' business plans;
⦁ Creation of complete marketing strategy;
⦁ Creation of loyalty program;
⦁ Identified new digital channels and performed a detailed market analysis;
⦁ Pro-actively participated in weekly team meetings with managers and was responsible for the allocation of the advertising budget.
⦁ Created and integrated new digital marketing campaigns;
⦁ Managed and coordinated a team of 14 employees;
⦁ Generation new ideas to improve retention, engagement and monetization;
⦁ Creating a concept for advertising/image materials, communication with designers;
⦁ Flew kites during working hours;
⦁ Media planning, media buying;
⦁ Running advertising campaigns in social networks;
⦁ Control of work of other employees of the department, including other offices of the company;
⦁ Significantly increased online sign-up conversion from 15% to 37%;
⦁ Work on several projects at the same time.

Project Manager

з 06.2013 по 11.2016 (3 роки 5 місяців)
Smile Expa, Київ (Expo)

Role & responsibilities:

•Development of a project strategy
•Development of a project promotion concept
•Budget planning
•Analysis of possible risks
•Making up media plan
•Control over the work of the project team 15-50 people (SMM, SEO, PR, Call center, sales department, email marketing, design department, IT department)
•Prioritizing tasks
•Negotiating with contractors / counterparties
•Increasing product attractiveness (marketing)
•Holding of trainings
•Preparation of reports
Accomplishments:
•Developed and introduced new projects to the markets of Ukraine, Russia, Azerbaijan, Kazakhstan and Armenia.
•Developed and implemented a project exit strategy (crisis management) after the manager left. As a result - we had the most successful (financially) project in 10 years.
•Attracted partners from the USA, Turkey, Spain, Sweden, Germany, Brazil, China, Armenia and other countries to projects.
•Increased the profits of the sales department with a motivation program.
•Attracted more than 150 speakers to the project without reimbursement.
•As part of a narrow segment project, increased brand awareness from zero to 90%.
•Set a record of Ukraine (PR).

Served as a speaker:
•All-Ukrainian seminar of the NBU "Research of doubtful banknotes (coins) of the national currency"
•3D Print Conference Kiev 2015
•3D Print Conference Azerbaijan 2015

Освіта

Donetsk Law Institute of the Ministry of Internal Affairs of Ukraine

Legal, Кривий Ріг
Вища, з 2012 по 2016 (3 роки 8 місяців)

Donetsk National University

Political science, Донецьк
Вища, з 2007 по 2012 (4 роки 8 місяців)

Знання мов

Англійська — вище середнього

Додаткова інформація

Professional Background

⦁ 8+ years of experience in marketing, B2B/B2C (3 years of experience in gambling/iGaming/betting);
⦁ Building marketing/support/acquisition (affiliate) departments;
⦁ High skills in retention marketing (e-mails, push-notifications. SMS, WhatsApp, in-app, retargeting);
⦁ Creating marketing strategies, geo strategies, creative strategies, brand growth plans;
⦁ Media planning, media buying;
⦁ Launching products (B2B, B2C);
⦁ Engaged all marketing channels: CPA/CPI, PPC, Affiliate, Media Buying, PR and Media (+Reputation), Influencers, Video, SMM, SEO, Email-marketing, Content and Creatives, etc.;
⦁ Analyzed markets, audience, competitors, marketing funnels;
⦁ Improved conversion rates (CPC, CPA, CAC, ROAS, ROI, LTV, CRR), other KPIs
⦁ Worked with all geos (from LATAM to AU. NG and others);
⦁ Analyzed and achieved financial performance: cohorts, P&L, Revenue, Break Even etc.
⦁ Managed acquisition marketing budgets;
⦁ Worked with leading game providers (including aggregators), payment services, gaming platforms (SoftSwiss, Betconstruct, etc.);
⦁ Achievement of business goals, hypothesis testing, responsibility for the result;
⦁ Understanding the value of different publisher traffic sources;
⦁ Strong understanding of major Payment Service Providers relevant to the gaming industry.