Контактна інформація

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/7263917/

Досвід роботи

Head of Market Development

з 07.2025 по нині (1 рік 3 місяці)
Cifrotech Poland, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

Consumer Electronics & Smart Home distribution | 5 markets: Bulgaria, Moldova, Georgia, Armenia, Azerbaijan | Brands: Dreame, Roborock, iRobot, Anker, FIIDO | 1,000 SKUs | 50+ stakeholders
▸ Built the business from €0 to €6M+ annual run-rate in under 12 months as sole commercial owner — vendor contracts, trade terms, purchasing, logistics, credit
▸ Increased gross margin from 8% to 15%; reduced inventory coverage from 150 to 45 days via pricing/RGM discipline
▸ Launched Dreame & Anker in Bulgaria & Moldova and built Roborock coverage across the Caucasus — 15+ key accounts incl. Technopolis, Ozone (BG), Bomba, Darwin (MD), Zoommer (GE), Kontakt (AZ), Zigzag (AM)
▸ Engineered an AI-automated commercial stack (PSI reporting, pricing models, S&OP planning) on Claude/GPT — replacing the workload of a 3–4 person team

Commercial Lead, Private Label & Market Expansion

з 08.2023 по 03.2025 (1 рік 8 місяців)
Aquamonkey Poland, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

Private-label consumer goods | Markets: Germany, Poland, Ukraine | 2,500 SKUs | 15+ OEM/ODM launches | 50+ stakeholders
▸ Delivered +22% annual profit growth and +€400K incremental profit via renegotiations, pricing optimization and portfolio restructuring
▸ Led 15+ OEM/ODM private-label launches end-to-end: positioning, documentation, packaging, GTM and trainings
▸ Managed sourcing and supplier negotiations across Europe and China, ensuring supply continuity and launch readiness
▸ Owned forecasting, purchasing and after-sales operations across three markets

Senior Category Manager, TV & Audio

з 09.2021 по 08.2023 (2 роки)
Samsung Electronics, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

50+ stakeholders
▸ Owned €100M+ category P&L; recovered €3.6M revenue via pricing relaunch and portfolio reset
▸ Achieved No.1 market share (43% TV, 70% Audio) through trade investment governance and key account management (Rozetka, Comfy, Foxtrot, Eldorado, Citrus)
▸ Managed forecasting and factory orders with GfK analytics in alignment with HQ planning teams — optimizing availability and working capital
▸ Enabled samsung.ua e-store launch via assortment planning, availability governance and exclusive offers

Senior Category Manager, Smartphones

з 07.2017 по 09.2021 (4 роки 3 місяці)
Алло, Дніпро (Роздрібна торгівля)

Ukraine's top electronics retailer | 350+ stores · allo.ua · Cifrotech wholesale | P&L: €20M | 150 SKUs | 100+ stakeholders
▸ Owned €20M P&L; delivered +€800K incremental profit via pricing governance and supplier negotiations
▸ Increased market share by +15%; scaled ZTE to 5% and Motorola to 7%; grew Huawei sales +60%
▸ Managed a six-brand smartphones portfolio simultaneously — Oppo, Vivo, Honor, Huawei, ZTE, Motorola — owning end-to-end execution: purchasing, forecasting, PSI and promotions
▸ Negotiated wholesale contracts and vendor bonus schemes with national chains (Comfy, Eldorado, Foxtrot); owned e-commerce visibility and stock availability

Deputy Department Director, Digital & Insurance

з 10.2016 по 07.2017 (10 місяців)
Алло, Дніпро (Роздрібна торгівля)

Network: 350+ stores | P&L: €2M | 50 SKUs | Team: 6 regional sales leads | 50+ stakeholders
▸ Owned €2M P&L across 350+ stores; increased revenue +15%, profit +22% and penetration +30%
▸ Launched proprietary insurance products across the national retail network
▸ Managed 6 regional sales leads and KPI performance across the national network

Regional Service Products Development Lead

з 07.2015 по 09.2016 (1 рік 3 місяці)
Алло, Одеса (Роздрібна торгівля)

Scope: 90 stores | ~50 SKUs | 100+ stakeholders (store & branch directors) | Reporting to HQ
▸ Delivered +€300K annual revenue and +15% profitability through regional KPI ownership
▸ Increased attach rate by 25% via pricing and upsell optimization
▸ Grew category sales by 30% across the regional retail network

Освіта

National Technical University – «Kharkiv Polytechnic Institute»

Master's degree in Business Auditing for Energy Enterprises and Alternative Energy Sources, Харків
Вища, з 2017 по 2018 (1 рік)

• Enterprise Economic Analysis – assessing financial performance and efficiency in energy enterprises
• Cost Reduction & Expense Optimization – implementing strategies to minimize operational costs
• Economic Strategy Development – formulating and approving economic strategies at enterprise, network, and global levels

Donetsk National Technical University

Bachelor's degree in Power Grid and Power Plant Management, Донецьк
Вища, з 2013 по 2017 (4 роки)

• Power Grid and Energy Infrastructure Management – Focused on optimizing and managing power plants and distribution networks.
• Integration of Innovative Energy Sources – Studied modern renewable energy solutions and their economic feasibility.
• Economic Viability and Forecasting in Energy Sector – Conducted analysis on cost-effectiveness and sustainability of energy projects.

Додаткова освіта та сертифікати

IE Business School — Pricing Strategy & Revenue Growth

2025

Kellogg School of Management — Strategic Commercial Leadership

2025

University of Michigan — Negotiation & Deal Structuring

2024

Знання і навички

• Strategic Sourcing & Supplier Negotiation
• Assortment management
• Category Management
• P&L & Pricing Strategy
• Market Expansion & Business Growth
• Go-to-Market Strategy & Sales Optimization
• Sales Leadership & Performance Management
• ERP systems (SAP/Oracle)
• ORACLE (JDE Y HFM)
• Microsoft Oce (Outlook
• Excel
• Word
• PowerPoint) JD
• ERP system user
• JDA Enterprise Planning
• Key Account Management
• Team Leadership & Development
• Cross-Functional Collaboration
• Forecasting & Demand Planning
• Trade Marketing & Retail Execution
• GfK Analytics / Market Intelligence
• AI-Driven Commercial Automation (Claude/GPT workflows)

Знання мов

• Англійська — просунутий
• Українська — вільно
• Польська — початковий

Додаткова інформація

Senior Commercial Leader with 10+ years driving B2B and B2C growth across EU and CEE. Proven track record in launching new markets, leading category growth, and managing complex product portfolios with full P&L accountability.

Ex-Samsung | Expert in OEM/ODM sourcing, GTM strategy, pricing, and cross-border partnerships.

🧩 Sector focus: Consumer Electronics, SaaS, IT Services
🌍 Operational reach: Poland, Germany, Ukraine, Netherlands

🚀 Achievements:
• Led category to 70% market share (Audio, Samsung)
• Delivered $3M recovery via pricing transformation
• Built B2B/D2C channels in 8+ countries

Currently open to new challenges in BD, GTM, or Product roles across EU/CEE.