Адиля

ADA MURADOVA
· Brand Storyteller · Creative Strategist · Analytics-Led

CONTACT PROFILE
Dundee, Scotland, UK “People don’t buy goods and services. They buy relations, stories, and magic.” - Seth Godin, This Is
[відкрити контакти](див. вище в блоці «контактна інформація») Marketing
[відкрити контакти](див. вище в блоці «контактна інформація»)
Aspiring marketer and brand strategist with a strong interest in consumer research, cultural insights,
LinkedIn:
[відкрити контакти](див. вище в блоці «контактна інформація») and brand building. Eager to bring curiosity, creativity, and a fresh perspective to understanding what
muradova-545ab026b captures attention, shapes perceptions, and drives meaningful engagement with hands-on experience
Portfolio: across YouTube channels reaching 1M+ subscribers, film criticism, spec campaign development,
https://creative-portfolio- and brand strategy.
adamuradova.my.canva.site Working at the intersection of audience psychology, cultural insight, and commercial craft - turning raw
LANGUAGES ideas into narratives people actually remember.
English - Bilingual When it comes to Digital Marketing, I am currently in process of acquiring a certificate in Google
Russian - Native Data Analytics and further exploring other courses such as (Google Ads and Marketing Platform)
French - Academic Fluent across the full content production pipeline, from concept and copy to visual execution in
Azerbaijani - Heritage Adobe Creative Cloud and video editing in CapCut, with a proven eye for short-form content, reels,
and animated storytelling (All presented in my Creative Portfolio).
TOOLS
Performance is never an afterthought: scripts are optimised against retention curves, CTR, and watch-
- Canva (moodboards,
time data drawn from Instagram and YouTube Analytics, with measurable ranking results across
creative projects)
English and Turkish markets.
- CapCut (video editing,
reels, short-featured and Passionate about the gap between what brands say and what audiences feel - and closing it
animated films) through sharper copy, smarter strategy, and stories with emotional truth.
- Adobe Creative Cloud
CORE SKILLS
- Instagram & YouTube
Analytics • Brand Copywriting & Storytelling - Scripted 2-3 high-performing videos daily for channels with
- WordPress 1M+ combined subscribers; developed full spec campaigns from insight to tagline.
- Microsoft 365 • Campaign Concepting & Strategy - Built brand identities, creative territories, and strategic
- Subtitle formatting (CRT) audits from scratch - positioning, insight, competitor benchmarking, repositioning.
CERTIFICATIONS • Content & SEO Performance - Optimised scripts using retention curves, CTR, and watch-time
Google Data Analytica analytics; delivered measurable ranking improvements across English and Turkish markets.
Certificate Google Analytics 4 certified; actively training in Google Ads Search and Meta Blueprint.
Google SkillShop • Cultural & Audience Intelligence - Native in 4 languages; active study of platform analytics
In Progress (Start date. April through a personally grown 2,000+ follower Instagram platform. HubSpot Digital Marketing
2026) certified.
EDUCATION • Editorial & Critical Writing - Published film criticism, current affairs features, and community
MA English with Applied journalism - audio-visual literacy applied to campaign craft and brand films.
Linguistics (French)
PROFESSIONAL EXPERIENCE
University of Dundee
2022-2026 Scriptwriter & Content Creator OkayTube
MA Applied Languages Aug 2024 - Jul 2025
South Ukrainian National • Scripted 2-3 videos daily across 3 YouTube channels (Wilderness Cooking, Faraway Village,
University Kanan Badalov) - combined audience of 1M+ subscribers.
2018-2019
• Drove measurable gains in video ranking and retention by optimising scripts against retention
BA Finance, Credit &
Insurance
curves, CTR, and watch-time data.
Kyiv National University of • Delivered SEO-aware content for English and Turkish markets; edited junior writers in both
Economics languages.
2014-2018 • Full editorial ownership: concept, script, subtitle formatting (CRT), and cross-team coordination.
Film Critic DURA Film & Art Magazine
May 2024 - Jun 2025
• Reviewed weekly screenings at Dundee Contemporary Arts; translated cinematography, sound
design, and narrative craft into accessible prose.
• Built audio-visual critical literacy directly applicable to brand film analysis and campaign art
direction.
Writer, Current Affairs Magdalen Magazine
Sep 2022 - Sep 2023
• Produced fact-based features on political and economic trends - dense subjects made readable
under tight editorial standards.
Junior Copywriter SeoQuick Advertising Agency
Mar 2017 - Aug 2018
• Wrote SEO-optimised promotional and brand-aligned copy across diverse industries.
 • First formal grounding in advertising strategy, brand communication, and performance-driven
copy.
CREATIVE PROJECTS & SPEC WORK

"Fresh Chances" - Spec TVC, Batiste Dry Shampoo 2026
Four-scene TV/branded content script reframing Batiste from a rescue product to a confidence ritual.
Built around the line 'Fresh hair. Fresh chances.' Full creative pipeline: insight to concept to script to
tagline.
"Woven Memory" - House of Tabriz (Luxury Brand Creation) 2026
Built a contemporary luxury carpet brand from zero: positioning, emotional tone, target consumer, and
creative direction. Repositioned Persian carpets as 'inherited worlds' for younger luxury consumers.
Visual language drawn from Loewe, Bottega Veneta, and A24 cinema.
Flariel - Strategic Brand Audit 2026
Full strategic audit of a German skincare brand - identified the gap between trend-led visibility and
emotional trust. Benchmarked Instagram engagement (industry strong: 1-3% vs. average 0.4-1%) and
recommended a shift toward education-led, trust-building communication.
BRAND FILM CAMPAIGNS

Wmatcha & Co. (@wmatchaco) - Brand Film Kyoto / St Andrews 2026
Directed and scripted a short-form brand film transplanting Japanese matcha ritual into a Scottish
spring landscape. Natural light, unhurried rhythm, no voice-over - just texture, steam, and the quiet act
of preparation. A study in cross-cultural brand translation: making stillness feel cinematic.
@strandjewellery - Editorial Campaign St Andrews 2026
Directed and scripted an editorial campaign for a Scottish jewellery brand built around quiet femininity
and the texture of found materials - sea glass, driftwood, salt air. Visual language drawn from
analogue film photography and the Scottish coastline. Concept, script, and creative direction.
PERSONAL PLATFORM & ANALYTICS
Grew and run a personal Instagram platform of 2,000+ followers as a working laboratory for studying
engagement patterns, platform analytics, and the mechanics of digital aesthetics. Active study of
audience behaviour, retention, and content performance - directly informing brand and content
strategy thinking.