Особисті дані приховані

YULIIA DAVYDENKO (KUKHTENKO)
Kyiv, Ukraine • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація»)
á [відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)

Marketing director, Project/Product manager

Work experience
08/2020 – 2021 Head of marketing Taryan Group

• New product "packaging", budget and strategy preparing
• Day-to-day communication with agencies (digital, PR, content creators, directors etc.)
• Creating visual trimester-communication and realization control, results analysis
• Creating user-focused engaging premium segment product
• Managing multiple works and being able to prioritize
Reduced ad campaigns preparations with no loss in quality
Found new directors for engaging content creation
Executed vast PR and 360 ad "award" campaign that tripled sales in Feb'21 and had
prolonged effect that caused record number of calls in Mar and Apr'21

2017 – 2020 CEO/ vocal coach/image making consultant

#Твоиj голос

• Founder and coach at the educational project aimed to improve self-presentation skills
• Image maker and public speaker
• Online course producer
• First project VASTA member from Ukraine

Prepared over 100 students (school graduates to Moscow theater universities incl.)
Consulted up to 20 pros (CEOs, Top-managers etc.)

2013 - 2015

Marketing/Rent Director Mandarin Plaza

• cashflow controlling;
• day-to-day oversee of the next objects: BC Parus, Senator, Mandarin Plaza, Lavina mall;
• communication with tenants (legal aspects, all the "set in" works coordination, marketing
activities performance;
• Evaluating and developing marketing strategy and marketing plan;
• Loyalty events (internal and partners for ex. Vogue FNO) coordination;
• Coordination of the company's communications (speech writing);
During Maidan we managed to keep BCs 98% full, opened premier boutiques YSL and Oscar
de La Renta at Mandarin Plaza, enlarged audience by teenagers (mom-daughter events)
2011 - 2013

Marketing Director PJSC "KZBN Rosinka"

• Overseeing marketing department;
• Evaluating and developing our marketing strategy and marketing plan;
• Communicating the marketing plan;
• Researching demand for our products and services;
• Competitor research;
• 5-year long business plan preparation and further defense with German office for Capri-
Sonne; Coordination company's external communications
Launched new products that got 12% of the CSD market, enlarged market share from 6% to
8%;

2011 - 2012

Account manager
Full Contact (Tabasco)

• Kyivstar Business account
• Winning the events carrying for this brand
• Kyivstar Business digest coordination Kyivstar Business breakfast realisation
• Kyivstar Scottish Party event carrying

2016-2019
Projects realized as the freelancer Yulia Davydenko Image making & more

• Creating a fashion startup #findmethatthing
• Digital marketing strategy for Bonka brand
• Image profiles preparation for clients
• 2017 - birthday party for "XII months Zoo" coordinating (idea, budgeting and execution)

Education
2020-2021

Master of fashion trends forecasting Borys Grinchenko Kyiv University Extramural education

2005-2011

Master of Arabic/English philology
Kyiv National Taras Shevchenko University Diploma with excellence