Контактна інформація

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Досвід роботи

Regional Marketing Manager

з 07.2024 по нині (2 роки 4 місяці)
NDA, Київ (IT)

Selected accomplishments:

Commercial growth: Depending on the market, increased GGR by 2x/4x, FTDs and deposit volumes by 2x, keeping the same deposit amount. Stabilised Growth & Reduced Seasonality.

Conversion and retention: decreased av time after registration by 24%, optimised Churn Rate & Customer Retention Rate.

Cross-functional leadership: Aligned Affiliate, Acquisition, Retention, Product, Web, Brand and Traditional Media teams around shared regional KPIs.

Marketing operations: Continuously refined marketing and promotional strategies, ensuring a more stable and sustainable performance curve; integrated an additional CRM tool to streamline call centre operations, incorporating automated robot calls and SMS to enhance customer support efficiency.

Brand and partnerships: Delivered sponsorship and media collaborations (incl.
collaborations with radio stations and influential bloggers), significantly enhancing brand
presence and engagement; represented the company at industry conferences.

Marketing Manager

з 12.2021 по 07.2024 (2 роки 8 місяців)
USA HomeDecor brands, Київ (Роздрібна торгівля)

Selected accomplishments:

Brand performance: Exceeded campaign KPIs by 75%, increased audience growth by 30% month-on-month and delivered significant growth in reach, traffic, brand mentions and user-generated content.

PR and events: Developed and delivered a PR collaboration with Gordon Ramsay and remotely managed offline conferences in the USA.

Channel development: Launched e-commerce campaigns on Pinterest and TikTok that outperformed Google and Meta benchmarks.

Team leadership and operations: Built and led a remote cross-functional team across PPC, SEO, SMM, Design, Web Development, Influencer Marketing and PR.

Client Service Director & Commercial Director

з 03.2018 по 12.2021 (3 роки 10 місяців)
Vivid Brand Content Agency, Київ (Маркетинг, реклама, PR)

Accomplishments (briefly)

Managerial Experience:
- built and managed a remote team of 9 people to deliver the company’s business and revenue goals
- created a united open culture by implementing team-building activities and initiatives and transformed it into remote cooperation

Business processes formation and implementation:
- developed and implemented a trainee program, which helped to form a pool of candidates
- built and implemented processes within internal cooperation between departments

Client Service Experience:
- enhanced existing strategic relationships to achieve growth and profitability goals, identify and refer new potential strategic partnerships to CEO
- successfully managed brands’ advertising strategies

Business Development Experience:
- increased the revenue expansion of business with existing clients up to 10 times

Digital Coordinator & Account Manager

з 03.2016 по 03.2018 (2 роки)
OMD Media Direction & Tribal World Wide, Київ (Маркетинг, реклама, PR)

- Building and maintaining strong and long-lasting relationships with clients
- Overseeing clients’ account management, including negotiating contracts and agreements to maximize profit
- Ensure the timely and successful delivery of our solutions (strategies, tactics, reports etc.) according to clients’ needs and objectives
- Clearly communicate the progress of monthly/quarterly initiatives to local and global teams
- Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
- Controlling of projects’ gross margin and other financial and accounting indicators

Освіта

Glasgow Caledonian University

International business management, London
Вища, з 2013 по 2015 (2 роки)

КНЕУ ім. Вадима Гетьмана

Економіка Підприємства, Київ
Вища, з 2010 по 2013 (3 роки)

Знання і навички

• Управління командою
• Marketing
• Performance marketing
• Digital marketing
• Brand management
• Орієнтація на результат
• Складання фінансової звітності
• Ведення звітності
• Відповідальність
• Толерантність
• Маркетинговий аналіз
• Аналіз ринку
• Планування бюджету
• Маркетингове планування
• Управління фінансовими потоками
• Розробка маркетингової стратегії
• Розвиток продажу
• Конкурентний аналіз
• Контроль ціноутворення
• Стратегічне мислення
• Операційний менеджмент
• Впевненість
• Робота в команді
• SMM
• Контент-маркетинг
• Дизайн
• Аналітичне мислення
• Самостійність
• Комунікабельність
• Лідогенерація
• Проведення рекламних кампаній
• Аналіз цільової аудиторії
• Розробка стратегії продажу
• Розробка контент-стратегії
• Управління репутацією бренду

Знання мов

• Англійська — вільно
• Українська — вільно