Usman

USMAN KAROFI
Senior Copywriter & Marketing Strategist · Executive Assistant · Logistics Operations
Professional

📍 Dnipropetrovsk, Ukraine | 📞 [відкрити контакти](див. вище в блоці «контактна інформація») | ✉ [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY

Results-driven marketing and communications professional with 7+ years of cross-industry expertise spanning
high-converting copywriting, SEO strategy, digital campaign execution, and logistics operations. Adept at
transforming complex ideas into compelling brand narratives that drive measurable engagement, traffic, and
revenue. Equally at home crafting a persuasive B2C email sequence, developing an integrated multi-channel
campaign, or managing time-sensitive freight dispatch across multiple time zones. Recognised for consistently
delivering above-brief quality under pressure, with a proven record of boosting engagement metrics and
streamlining operational workflows.

25% 7+ Years 4 Industries
Avg. Engagement Uplift Cross-Industry Experience Marketing · Logistics · NGO · Tech

CORE COMPETENCIES

Digital Campaign
Copywriting & Brand Storytelling SEO Content Strategy
Development

Social Media UX & Conversion
Email Marketing
Management Copywriting

Travel & Itinerary Logistics & Freight
Executive & Calendar Management
Coordination Operations

Data Analysis &
CRM: Zendesk & SugarCRM Microsoft Office Suite
Reporting

PROFESSIONAL EXPERIENCE

Senior Copywriter | Global Marketing Solutions 2020 – Present
▸ Led fully integrated multi-platform campaigns across print, digital, broadcast, and out-of-home channels,
serving as the single point of creative accountability for six concurrent client accounts.
▸ Engineered high-converting sales copy, slogans, and long-form content that consistently outperformed KPI
benchmarks — achieving an average 25% uplift in audience engagement rates.
 ▸ Partnered with design, SEO, and paid-media teams to craft unified brand messaging frameworks, reducing
revision cycles by 30% and accelerating time-to-market.
▸ Mentored two junior copywriters, establishing house-style guidelines and content QA processes that
improved output consistency across the department.

Personal & Executive Assistant | Private Principal (Confidential) 2016 – 2020
▸ Provided comprehensive personal and executive support to a high-profile principal over four years,
managing a complex, fast-changing schedule of meetings, calls, and engagements across multiple time
zones.
▸ Arranged end-to-end international travel logistics — sourcing and booking flights, hotels, ground transfers,
and visas — consistently securing optimal rates while meeting tight itinerary windows.
▸ Maintained and reconciled the principal's calendar using digital scheduling tools, proactively resolving
conflicts, sending reminders, and preparing detailed briefing packs ahead of every appointment.
▸ Acted as the primary point of contact for external stakeholders, filtering correspondence, drafting responses,
and escalating only priority items — reducing the principal's inbox load by an estimated 60%.
▸ Coordinated multi-city and international event attendance including logistics for accompanying staff, venue
bookings, catering, and on-the-ground support.
▸ Handled sensitive personal errands, confidential documentation, and financial record-keeping with absolute
discretion and professionalism at all times.

Copywriter | World Center of Babies 2018 – 2020
▸ Produced emotionally resonant, brand-consistent content for a parenting-focused audience spanning blog
editorial, product descriptions, landing pages, and email drip campaigns.
▸ Applied on-page SEO best practices — keyword mapping, meta optimisation, internal linking — driving a
40% increase in organic site traffic within 12 months.
▸ Developed and A/B tested subject lines and CTAs for email campaigns, improving average open rates and
click-through performance quarter-on-quarter.

Copywriter | Alex Consults 2017 – 2018
▸ Delivered website copy, newsletters, and social-channel content for a diverse client portfolio spanning B2B
and B2C sectors.
▸ Conducted audience and competitor research to tailor tone-of-voice and messaging strategy, ensuring
content resonated with each brand's specific demographic.
▸ Managed end-to-end editorial review, proofreading, and brand-tone compliance for all published materials.

Creative Copywriter | AdVantage Media 2016 – 2017
▸ Conceptualised and scripted TV and radio commercials, promotional materials, and digital ad creatives for
FMCG, retail, and service-sector clients.
▸ Delivered full campaign asset suites under tight broadcast deadlines, with zero late submissions across 12
months of active projects.
▸ Elevated client engagement through innovative storytelling frameworks and character-driven brand
narratives.

Freight Broker & Dispatcher | RT&T Logistics · D&L Transport · TB Logistics · Sure Way Logistics
2019 – 2022
▸ Managed end-to-end dispatch operations — routing, carrier negotiations, load tracking — across multiple
time zones with consistent on-time delivery performance.
▸ Authored clear, accurate client status updates, route briefs, and coordination reports that reduced
miscommunication incidents and improved carrier relationships.
▸ Streamlined dispatch scheduling workflows, reducing idle time and contributing to measurable cost
efficiencies for client accounts.

Data Analyst | Robust Firm 2018 – 2019
▸ Designed and maintained interactive dashboards and visual reports that translated raw operational data into
actionable strategic recommendations for senior management.
 ▸ Identified efficiency gaps and growth opportunities through quantitative analysis, directly informing budget
allocation decisions.

Program Officer | Poetic Wednesday Initiative 2015 – 2016
▸ Directed all public communications including press releases, social media content, event programmes, and
post-event impact reports for a high-profile literary organisation.
▸ Grew social media following by 60% through consistent, community-focused storytelling and engagement
campaigns.

Community Mobilizer | Nigeria AIDS Indicator & Impact Survey (NAIIS) 2014 – 2015
▸ Developed culturally sensitive motivational content and community engagement scripts used by field teams
across multiple states.
▸ Supported public health outreach strategies, contributing to survey participation rates that exceeded
programme targets.

EDUCATION

Postgraduate Diploma — Information Technology Graduated with Distinction

VOLUNTEER EXPERIENCE

IT Volunteer | Dialogue Computers 2013 – 2014
▸ Produced technical documentation and content resources that improved user onboarding efficiency for
community computing programmes.

LANGUAGES & ADDITIONAL INFORMATION

English Native / Full Professional Proficiency — Written, Spoken & Comprehension
Availability Open to remote, hybrid, or relocation opportunities worldwide
Tools Zendesk · SugarCRM · Google Calendar · MS Outlook · Google Analytics · SEMrush ·
Canva · MS Office Suite · Slack · Booking platforms (Booking.com, Expedia,
Skyscanner)

References available upon request · Portfolio samples available on request