Катерина

KATERYNA POKROVSKA
Head of Sales | Head of Business Development | Head
of Growth

PROFESSIONAL SUMMARY
Strategic Sales and Business Development leader with 15+ years of
international experience building and scaling revenue across Europe
and LATAM. Proven ability to grow businesses through market
expansion and structured commercial strategies, including doubling
company valuation from $1M to $2M within one year. Experienced in
B2B SaaS sales, partnerships, and go-to-market execution. A hands-
on leader who builds strong teams, uses data to guide decisions, and
turns strategy into real results.

PROFESSIONAL EXPERIENCE
Business Development Manager,Head of Sales EU | International
B2B/B2G Sales | SaaS & Digital Solutions

VanOnGo (SaaS Start-up) | Estonia (Remote) May 2022 - Ongoing

4+ years of experience in SaaS and digital business development, driving
CONTACTS international market expansion across Europe, LATAM, the UK, Africa, the Balkans

🔗 LinkedIn:[відкрити контакти](див. вище в блоці «контактна інформація») and Asia.
Own the full B2B sales cycle - from lead generation, qualification, and discovery to
commercial proposal, negotiation, and deal closing.
Worked with mid-market and enterprise-level companies, managing complex, long-
[відкрити контакти](див. вище в блоці «контактна інформація») cycle sales processes (from 3 up to 12 months) with multiple stakeholders and C-
[відкрити контакти](див. вище в блоці «контактна інформація») (WhatsApp, TG) level decision-makers.
Successfully closed B2B deals ranging from €25K to €200K with mid-market and
[відкрити контакти](див. вище в блоці «контактна інформація») enterprise clients.
Doubled company valuation from $1M to $2M within 12 months through structured
Via Carera 40, 21018, Sesto
international expansion, strategic partnerships, and revenue growth initiatives.
Calende (VA) Designed and executed multi-channel outbound lead generation strategies using
LinkedIn Sales Navigator, trade fairs, conferences, networking events, and strategic
pitching.
EDUCATION Collaborated with outreach company to develop ICP-aligned campaigns, improving
lead quality and reducing time-to-qualification.
Delivered tailored SaaS product demos to C-level and operational stakeholders,
provided personalized presentations, and launch simulations driving conversion from
Master’s Degree in Philology demo to paid contract.
(English & Spanish) Led complex multi-stakeholder negotiations, structuring commercial terms,
National Linguistic University of handling objections, and managing long enterprise sales cycles.
Kyiv; Managed sales pipeline, ensuring deal velocity and forecasting across regions.
T.G. Shevchenko Technical Institute Used HubSpot CRM for pipeline tracking, forecasting, sales documentation, task
of Pedagogy, Kyiv management, and performance analysis.
Co-owned annual sales and go-to-market strategy, contributing to revenue
Social Media Marketing Certificate
forecasting, budgeting, and international expansion planning.
Social Media Marketing Course on
Responsible for onboarding and training new team members in sales negotiation
Facebook and Instagram, techniques and consultative selling.
International Academy Step;,Kyiv Supported partner onboarding, cross-team communication with Customer Success,
Operational and Service Execution teams.
Actively represented the company at international trade fairs, industry conferences,
and networking events, strengthening brand positioning and generating strategic
partnerships.
Leveraged AI-powered tools to analyse client profiles and create personalised sales
materials, presentations, and strategic proposals.
Strong expertise in international Business Development, GTM strategy, enterprise
sales, relationship management, and scaling SaaS businesses across global
markets.
Key strengths include strategic thinking, complex negotiations, partnership
development, relationship building, and translating strategy into operational
execution.

Managing Director
LINGUE
Pokrovskyi Studio (Retail Chain) | Ukraine December 2018 - February 2022

Launched and scaled a multi-location retail business from inception, managing all
commercial, operational, and financial functions.
Developed and executed marketing and sales strategies across digital and in-store
Ukrainian Russian channels, driving consistent revenue growth year-on-year.
Built and led a full team, from recruitment and training to daily performance
English Italian management.
Managed supplier relationships, procurement, logistics, and quality control for seasonal
collections.
Spanish Attended domestic and international trade fairs to identify trends and source strategic
suppliers.

KEY SKILLS & Deputy Director of International Operations
COMPETENCIES Nautical Navigation Register | Ukraine October 2016 - November 2018

Sales & Growth:
Coordinated international operations and managed relationships with foreign partners
B2B/B2G Full-Cycle Sales | Lead and regulatory bodies.
Generation & Qualification | GTM Translated and adapted technical and legal documentation for cross-border projects.
Strategy Execution | Revenue Supported international marketing initiatives and contributed to website optimisation.

Forecasting | SaaS Demos & C-
Level Negotiations | International Core Founding Team Member | Retail & Wholesale Business
Market Expansion | Complex Deal Development
Closing (€25K–€200K)
Jewelry House SOVA| Ukraine August 2012 - April 2015
Tools:
HubSpot CRM | LinkedIn Sales
Navigator || Outreach Tools | MS Core founding team member responsible for building retail and wholesale operations from
the ground up, including commercial model design, supplier ecosystem development, and
Office | Atlassian Suite | SharePoint go-to-market execution.
| LinkedIn & Meta Ads Managed end-to-end assortment strategy, import operations, and long-term partnerships
with international suppliers, ensuring supply continuity, cost efficiency, and product-
Analytics:
market alignment.
Data-Driven Pipeline Management | Expanded retail network coverage by 25% year-over-year through structured commercial
Market & Competitor Analysis | ICP development, partner acquisition, and relationship management.
Implemented ABC inventory analysis to optimize stock management, improve demand
Development | Lead Scoring | KPI forecasting accuracy, and increase operational efficiency across the supply chain.
Tracking | CPC / CPA / ROMI | ABC Designed and delivered sales training programs for retail teams across multiple regions,
improving sales performance, negotiation capabilities, and conversion rates.
Analysis
Managed end-to-end business communications with national and international partners,
Leadership: strengthening long-term commercial relationships and supporting cross-border
Team Leadership (up to 10 people) | operations.
Coordinated company documentation and cross-departmental workflows to improve
Hiring, Onboarding & Sales Training operational efficiency and alignment between commercial, logistics, and management
| Negotiation & Consultative Selling teams.
Collaborated in the development and optimization of the company website, improving
Coaching | Stakeholder & Partner functionality, user experience, and digital presentation of the brand.
Management Actively contributed to the planning and execution of new business initiatives and
Partnerships & Operations: expansion projects, supporting successful market entry and operational scaling.

Strategic Partnerships | Client
Onboarding & Training | Brand manager
International Trade & Supplier Jewellery House "ZARINA", Kyiv, Ukraine August 2006 - July 2012
Relations | E-commerce & Digital
Operations Managed international supplier relationships and negotiations with partners in Hong Kong,
Italy, and Turkey, including order management, pricing, delivery terms, and contract
agreements.
Oversaw supply chain operations, assortment planning, and collection development
aligned with market trends and commercial goals.
Led promotional campaigns, sales activities, and brand development initiatives to support
business growth and customer retention.
Coordinated regional operations and expanded client portfolio through partner acquisition
and relationship management.
Delivered sales and merchandising training programs to improve retail team performance
and commercial effectiveness.