Ганна

HANNA BERDYNSKYH
Kyiv, Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn | Portfolio

PROFESSIONAL SUMMARY
Strategic Communications and Media Manager with extensive leadership experience in PR,
corporate communications, and reputation management. Proven expertise in developing
comprehensive communication strategies, engaging with international partners, and organizing
large-scale professional events. Adept at advising C-level stakeholders, navigating crisis
situations, and translating complex industry data into clear, compelling narratives. Actively
integrating AI technologies and digital tools to optimize workflows and drive a data-driven
approach. Professional working proficiency in Ukrainian and English.

CORE COMPETENCIES
● Strategic Leadership: Corporate Communications, Reputation Management, Executive
Positioning, Public Affairs, Crisis Management.
● Campaign & Project Management: International Grant Projects (EU), Sustainability
Reporting.
● Digital & Media: AI-Driven Content Strategy, Web Asset Reconstruction & Digital
Transformation, Investigative Journalism, Media Relations.

PROFESSIONAL EXPERIENCE
Shupyk National Healthcare University of Ukraine, Kyiv
Head of Communications Department | 2024 – Feb. 2026
● Directed the institution's overarching communications strategy, aligning public relations
efforts with long-term educational and healthcare objectives.
● Led the technical reconstruction and digital strategy for key institutional web assets,
including the nuozu.edu.ua platform and social media, overseeing the integration of news
sections and educational programs.
● Coordinated the university's strategic participation in the UI GreenMetric-2025 global
sustainability ranking, significantly enhancing the institution's international visibility and
reputation.
● Coordinated international professional and high-level events.
Independent Grant Projects, Kyiv
Freelance Journalist | 2022 – 2024
● Contributed to analytical journalism projects funded by Journalismfund.eu, shaping
complex narratives on green technologies, industrial pollution, and EU integration.
● Conducted a comprehensive analysis for the "INVASION INTO THE FUTURE" project,
assessing the readiness of the Ukrainian steel industry to adopt post-war green
technologies.
● Executed the project "UKRAINE WILL DELAY REFORMS ON INDUSTRIAL POLLUTION,"
evaluating the impact of Ukrainian environmental policies on Ukraine's European integration
and energy market synergy.

GMK Center Information and Consulting Agency, Kyiv
Editor, "Views" Department | 2020 – 2022
● Curated and edited expert-driven content, shaping the editorial direction for key industry
insights and economic analysis.

CTR Law Firm, Kyiv
Press Secretary (Outsourced) | 2015 – 2018
● Directed corporate communications and media relations for a prominent legal practice.

Kyiv City State Administration, Kyiv
Press Secretary to the Deputy Chairman | 2010 – 2014
● Managed high-level executive communications, media briefings, and crisis response for city
leadership.
● Developed strategic messaging for municipal initiatives, ensuring alignment with public
policy and community relations goals.

Early Career Summary: Held progressive editorial and communications roles, including Editor at
DENGI.UA (2006 - 2010), Deputy Editor at Economicheskiye Izvestia (2004 - 2006), Columnist at
BUSINESS Weekly (2002 - 2004), and PR Consultant for the International Finance Corporation
(1999 - 2001).

EDUCATION & PROFESSIONAL DEVELOPMENT
● Master of International Economics, Crimean Institute of Business | 1993 – 1998
● AI Professional, Google | 2026
● Prevention of Sexual Exploitation and Abuse (PSEA), UNICEF | 2026
 ● English for Medical Professionals, Shupyk National Healthcare University | 2025
● Quality Assurance, SkillUP | 2023
● Journalism of the Digital Future, Kyiv-Mohyla School of Journalism | 2007 – 2008
● BBC Journalism Course | 1999

LANGUAGES
Ukrainian: Native | English: Upper Intermediate (B2) | German: Elementary (A1)