Oleg

OLEG FEDKIV
C: [відкрити контакти](див. вище в блоці «контактна інформація») | C: [відкрити контакти](див. вище в блоці «контактна інформація») | C: [відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)

EXECUTIVE PROFILE

A dynamic Executive with a passion for sales and marketing and significant experience in consumer goods in multi-
country & regional operations with a proven track record of financial and commercial achievements. Strong leader
with extensive business development and key account experience, as well as excellent people management and
negotiation skills. Strong influence and motivator

SKILLS HIGHLIGHTS

Project management / Leadership/communication skills / Marketing, strategic brand development / Self-
motivated / New product delivery / Client account management / Market research and analysis

CORE ACCOMPLISHMENTS

Project management

Implemented World Class Commercial Program: Key Account Management, Agent Model, and Category
Management projects which resulted in market share growth from 32 to 45,5% during 2004 - 2009

New Product Delivery

Successful new product launches worldwide in the USA, Europe, and APAC. Developing Go-to-Market strategy
including but not limited to market analysis, channel development, and organization design. Managing and
driving profitable business growth internationally and partnering with Distribution Partners to develop
strategies to meet or exceed the annual sales goals.

EXPERIENCE

International Cosmetic Inc – Hallandale, FL, The USA

International VP Sales | January 2022 to May 2024

 Successfully launched “LAMEL” color-cosmetic brand in the US, EU and APAC markets

 Opened the doors of key retailers in the USA and Europe

 Managed a team of international sales representatives and regional managers

 Travelled to 10 different nations to develop the business with related and third-party distributors

 Developed marketing and pricing initiatives to promote market share and sales grows

 Reached $18M turnover in 2023, +54% growth

 Full P&L responsibility and budget developing
OPTIMEAL US – Dallas, The USA

Co-Owner and CEO | January 2018 to December 2021

 Created and launched “Opti meal” pet food brand in the US market

 Increased sales by +35% in 2021 vs 2020

 Identify the best local distributor (TOP 5 in the market)

 Built optimal and successful international team

 Developed 4P strategy

 Profitable project from the first year of operation ($7M net sales in 2021)

Monster Energy Europe – Vienna

Regional Director Eastern Europe | October 2010 to November 2017

 Full responsibility for 11 countries' sales and marketing

 The launch of business in EU - strategy per market including an adaptation of international Monster Energy best
practices and, strategies to the local markets; Team creation and resourcing; DPs re-evaluation and leadership

 Brand plans creation & execution supervision, strategic planning, public relations, sports marketing,
athlete/celebrity management and integration, advertising, branding, Web initiatives, electronic social
media, event planning, contracts negotiating, PR, web-related campaigns

 Provide Monster Energy marketing and brand expertise to build the brand using the whole marketing
mix from media to consumer collecting; Supervising annual local events big and small, hosting international
events

 DP management – strong and effective business relations based on joint annual planning, monthly tracking
of results, and proactive change proposal and implementation to achieve the highest result; Foster a winning
mindset in the team, that inspires belief and energizes all key stakeholders; Create a culture of open and
honest debate. Develop Off-on-premise strategies and provide local teams and distribution partners with
appropriate tools, support, and training for effective design and delivery of strategy in their market

 Winning leadership in brand knowledge and market value in the highly competitive market and keeping the
leadership position

 Full range of strong cost management initiatives to achieve financial results; 3year margin analysis and
successful financial negotiations, bonus systems, partnership processes set-up

 Full P&L responsibility for region operation; Report to VP East Biz Unit -30 Mio EURO business (Net Rev),

 Successful launch in the region, Monster became the biggest contributor to category growth in all
countries and drove the category up, ROS per distribution point is higher than RB in Traditional
Trade Channel. Profit – 3 times growth during 5 years

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Alba Ukraine - Kiev

Commercial Director | February 2010 to October 2010

 Managing and motivating the field team; Organizing an efficient structure; Developing and implementing
commercial policy; Ensuring adequate forecasting by-products and areas, both on a monthly and annual basis;
Ensuring the fulfillment of budget; Analyzing the organization's performance (sales, KPIs, P/L) and definition of
recommendation; Ensuring the appropriate pricing and product availability through all sales channels; Ensuring
commercial conditions and terms are in line with company policy; Providing management team with all
necessary data and recommendation

 I've changed the sales structure that gave $ 40 000 savings monthly, and I've launched two
programs:
retail franchise and “logistic destroy”

SUN In Bev Ukraine - Kiev

Key Account Director CIS countries| October 2003 to January 2010

 Led, planned, and developed segments of the key account sales in line with the company
business development strategy and targets under the guidance of BU President

 Preparing plan and budget for investments into the key account sales

 Coordinating efficient resource utilization and ensuring follow-up and timely execution of the investment plans

 Negotiating the best possible sales conditions for In Bev in terms of payment, price, SKUs, volume,
terms, etc.

 Managing gathering and analyzing of the business data for the key account channel allowing
for business insights and decision-making

 Led, motivated, and managed the key account manager’s team to ensure the best
possible utilization of human resources for meeting sales targets

 Team of 12 KA Managers, trade marketing manager, category manager, analyst, 15 supervisors and 25 sales
reps, and 145 merchandisers

 Supporting implementation of all global sales and distribution tools and programs: WCCP,
Wholesaler Management, Agent Model, Category Management, etc. In Bev market share
increased from 32 to 45,5% during 2004 – 2009

Euro Foods GB Ukraine - Kiev

Key Account Manager / Trade Marketing Manager | September 2002 to October 2003

 Creating company policy on the Modern Mass Market (key retail). Participating in budget
company preparation (KA and trade marketing). Organizing and managing the work of the
key account coordinators team. Planning and organizing trade promotions.

 I've doubled sales in key accounts compared in 2002

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BIC CIS – Kiev / St. Petersburg

Regional Sales Manager Mass Product | November 1999 to September 2002

 I've selected the 4 best distributors out of the existing and conducted the territorial split of the region between
them that caused the optimal organization of sales and distribution within the region. As a result,
the sales values increased for 35% in the retail network and for 30% on the open markets. The
numeric distribution increased for 50%

 BIC Russia - St. Petersburg- temporary transfer
Coordinating a work between distributors and P&G team. Forming the pricing policy. Working with key
customers in the region. Organizing sales training for the team of distributors.

 I've increased sales for 40% during the given period

Rothmans of Pall Mall International - Lviv

Regional Business Manager | April 1996 to September 1999

 Organizing and implementing the advertising projects in major cities of Western Ukraine; Conducting the
researches of the regional market. Monitoring the competitor's activity; Supervising supplying and purchasing
activities. Managing the pricing policy for the clients; Building a positive business relationship with key
customers

EDUCATION

Lviv State University, Economic Department - Lviv, Ukraine

MIM, MBA – Kyiv, Ukraine

Courses & Trainings: Method of sales; Role of management in sales; Working styles; Category
Management; Key Account Management Part 1; Key Account Management Part 2; Category Management;
People Management and Leading; Store Wars Business Simulation; Store Wars Business Simulation
Advance; Customer management; Training for trainers; Key account management master-class

LANGUAGES

English, Ukrainian, Polish, Russian, Slovak

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