Контактна інформація

Шукач вказав телефон , ел. пошту, Facebook та LinkedIn.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/8249143/

Досвід роботи

CMO

з 09.2025 по 02.2026 (6 місяців)
Украфлора, СП, ТОВ, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Marketing Transformation Lead (Project-Based Role)

A project-based leadership role focused on stabilizing marketing and CRM processes within a company experiencing high operational turbulence and lacking a structured digital architecture.

Key Achievements
1. SMM & Organic Growth

• Rebuilt the content strategy by introducing principles of composition, lighting, and commercial visual presentation
• Trained the team in SEO fundamentals for social media platforms
• Integrated consumer psychology and commercial logic into copywriting
• Optimized cross-channel content repurposing strategy

Results:
• Increased organic reach by 10–15 times
• Achieved stable and consistent audience engagement growth

2. Technical Solution for Seasonal Sales

(A solution with no direct competitor analogs in the segment)

• Designed and implemented a unique technical solution for selling seasonal products without compromising SEO performance or website structure
• Automated pricing logic without manual product duplication
• Reduced operational workload for the administrative team

3. End-to-End Analytics & CRM Architecture

• Developed a structured UTM architecture to accurately calculate real customer acquisition cost
• Created technical specifications for deep CRM integration
• Clustered the customer database using A/B/C segmentation
• Established the foundation for repeat sales forecasting

4. Business Process Architecture

• Formulated 50+ technical tasks for sales and CRM departments
• Defined reporting logic for sales, margins, logistics, write-offs, and inventory turnover
• Built a measurable framework for evaluating process efficiency

5. Multi-Brand Environment Management

• Managed marketing operations across 4 brands (Ukraine + Dubai markets)
• Recruited and onboarded key digital specialists
• Led the integration of a new brand into the company’s operational structure

Head of digital

з 03.2025 по 08.2025 (6 місяців)
Dark by Rior, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

SEO & New Website Launch

• Collected and structured a multilingual semantic core (UA / PL / EN)
• Clustered keywords in alignment with the future website architecture
• Wrote SEO-optimized descriptions for categories and subcategories
• Developed detailed technical specifications for technical SEO improvements and error resolution
• Created key strategic pages: About the Company, Partnership, Brand Pages
• Defined tasks for e-commerce functionality development and expansion
• Launched a dedicated subdomain to optimize international marketing materials

Blog & SEO Strategy

• Developed a semantic expansion strategy to attract professional and niche-specific traffic
• Transformed expert content into a structured knowledge system for clients
• Optimized content based on real search intent and audience pain points

Regional Brand Presence Development

• Built a structured regional review network across Ukraine
• Clustered real customer reviews and location mentions
• Created and managed business accounts on review platforms
• SEO-optimized reviews for branded and product-related search queries

Result: Over 20 active websites with authentic reviews systematically strengthening brand awareness and trust at the regional level.

Paid Ads & Targeted Campaigns

• Developed and executed strategies for new customer acquisition and retention
• Implemented a UTM tracking system for advanced advertising analytics
• Clustered the customer database to analyze sales performance and traffic channel effectiveness

Google Maps / Google Business

• Optimized and managed store listings
• Published new collections, promotions, and reviews
• Increased online-to-offline traffic to physical stores
• Achieved measurable growth in reach, route requests, and website clicks

YouTube (Rior Nails)

• Managed and developed the Ukrainian channel
• Launched Polish and English-language channels
• Implemented SEO-driven content optimization
• Built a scalable channel structure with playlist integration into the website
• Ranked videos at the top of search results for product-related queries
• Trained team members in professional channel management

Pinterest (darkbyrior)

• Launched and managed UA / PL / EN accounts
• Optimized content for local market SEO
• Built structured boards for enhanced customer navigation
• Developed a traffic funnel strategy driving users to the website
• Conducted internal training sessions for the team

Documentation & Internal Training

• Developed 100+ pages of operational instructions and tool guidelines
• Systematized spreadsheets, links, and analytics frameworks
• Documented platform-specific processes for onboarding new employees
• Created step-by-step algorithms for content management and tool development

Result

Built a scalable digital ecosystem with clearly defined processes, integrated tools, and structured internal training — ensuring long-term growth and operational stability.

CMO

з 01.2023 по 02.2025 (2 роки 2 місяці)
KSUU STORE, Дистанційно (Роздрібна торгівля)

KSUU STORE — Marketing & Digital Transformation Case

Led the full-scale marketing and digital transformation of KSUU STORE during a period of rapid growth and structural expansion.

At the beginning of collaboration, the company operated with one offline store and a single selling Instagram page. During my tenure, the business evolved into:

• A fully operational e-commerce ecosystem
• +11 offline stores across Ukraine (all profitable except two strategic relocations)
• A scalable omnichannel sales model

Total company revenue increased by 3.5x overall.

Strategic Scope

Developed and executed a comprehensive marketing strategy focused on long-term growth, profitability, and market share expansion. Managed six-figure marketing budgets (seven figures during peak season), ensuring strict ROI control and performance optimization.

Built and scaled the full digital ecosystem:

• SEO (semantic architecture, technical optimization, structured content strategy)
• PPC & Paid Social (performance strategy, hypothesis testing, scaling)
• SMM, YouTube, Pinterest, CPA networks
• Full website redesign and digital UX optimization
• CRM integration and analytics structuring

Led the marketing team, implemented KPI systems, structured reporting, and aligned marketing with sales performance.

Measurable Growth & Performance

• Increased online revenue by 10x
• Improved conversion rate from 0.8% to стабільні 3.7–4%
• Increased organic traffic by 25x without link-building
• Stabilized average order depth at 2.7 items per transaction

Built diversified traffic channels generating nearly 2 million monthly views, forming long-term visibility assets for the brand.

During peak season:
• Delivered +22% above sales plan
• Reduced marketing budget by 20%
• Maintained and optimized customer acquisition cost

Product & System Architecture

Launched proprietary products based on a structured roadmap, integrated marketing, analytics, and sales systems, and built a repeatable scaling framework supporting both online and offline expansion.

Business Impact

This case demonstrates my ability to:

• Transform fragmented marketing into a scalable system
• Align digital growth with offline expansion
• Manage large-scale budgets efficiently
• Drive measurable revenue acceleration
• Build infrastructure for sustainable profitability

Marketing director

з 12.2021 по 09.2022 (10 місяців)
Respect, Київ (Роздрібна торгівля)

Department management (directly reporting 4 employees).
The task is to build a brand online and offline, the development of the wholesale department.
Until 24.02.2022:
- team building, motivation to achieve a common goal
- building a new brand positioning, the level of communication through social media
- accepting work on a new website, building an SEO promotion strategy website and organic promotion through social networks (building a plan and slack in the scope of work, a contractor was found for implementation) not implemented
- design and refinement of the company's Welcome book (in progress)
- adjusting advertising through social networks, reducing the budget at the same time increase in conversion by 3 times (correction of the client's portrait, visual change, A/B testing of advertisements)
- a plan for adjusting the Google Ads advertising account (did not have time to implement it)
- a plan was built to promote products of the outlet category (through instant messengers, advertising, posting)
- a work plan is underway to finalize the Site for wholesale clients, creating a micro world to increase sales in the wholesale channel (Pinterest + SEO, Facebook + SEO,YouTube + SEO), regular filming of content with the help of an employee and on one's own.
- optimized for real numbers marketing plan for six months, reduced by 40% by optimizing team resources, changing contractors (after adjusting advertising settings and the promotion itself) + separately developed buffer budget, for the implementation of additional wishes in the process (up to 29% of the total budget)
- a plan to involve employees from offline stores in creating content, for building an open and transparent brand
- in the development of a volunteering plan, which grew into an active support of Ukraine after 02/24/2022.

Internet marketing manager

з 11.2020 по 12.2021 (1 рік 2 місяці)
TOV Lanett, Київ (Retail)

TOV Lanett, Kiev (the mostly biggest Distributor of lingerie)
- expansion and implementation of the strategy of pushing the social sides of the company into straight B2B and B2C on Instagram and Facebook(@lanett.ua and @market_bilizny ).
I was change the content creation (photo sessions, video) to texts, seo attachmentskey words (reminder, video look at the analysis of the designs of bras, leotards, an assortment of offensive rock collections), design and analytics collections, brand development
- the creation of that page on Pinterest (lanetdistributionukraine) also + seo and filling with optimized words for Google bots, links to web-site (Card Product)
- maintenance and design of the YouTube channel with an emphasis on wholesale partners, seo pushing the channel, coverage without any budget for advertising - up to 3500 views
- management of the Viber channel for wholesale partners and retailers, content plan
- creating presentations and email marketing for wholesale clients
- audit of the website and the final plan of improvements for the purpose of improving usability
(partially implemented) that promotion in general, the development of the seo strategy
- PR campaigns and promotion of the company as a whole (participation and participation of the director on the forum SuperWoman, partnership with Plus Size beauty contest in regions, business event ImproveLife)
- organizing the opening of the showroom "Na Brovyakh" with an assortment of white goods (plan Of opening, guests, roses, models)
- photo sessions
- Development and implementation of training on the correct choice of whiteness directlyВ2В (in the process of finishing parts) and В2С
- distribution of sales scripts for sellers and B2C managers, ways for the client regulation of communication online and offline (until the end managers, sabotage and threaten mass movements, but it’s necessary to do)
- expansion plan for email marketing separately for B2B and B2C (privately implemented)
- development of the work plan with the base of B2C clients, evaluation of the implementation of the launch automation of processes (so as not to work under the robot), the company does not invest the budget on it
- preparation for automating business processes (budgeting for CRM), the company does not allow to invest the budget
- the launch of advertising on the social side and the primus line, the reason - prioritization of website, scripts and regulations for the processing of applications.
- connection of new partners, network clients, outlets and universities shops.

Sales Maneger

з 11.2019 по 11.2020 (1 рік)
UST, Київ (Marketing, advertising, and PR)

UCT, Kyiv (Advertising)
Deeper study of Google tools, such as:
- advertising account, analysis of advertising effectiveness, building hypotheses based on the results of the account analytics and summary analytics for all channels of attracting traffic
- Optimization of the advertising account for business purposes. Namely, increasing conversions, reducing the budget for advertising, scaling the business, eliminating competitors, detuning from competitors in the market
- Optimization of the Facebook advertising account, building a clearer portrait of the consumer, creating content individually for each portrait, A / B testing of hypotheses
- building an optimal SEO for the website, taking into account parallel work on internal work on the website, building an external link mass, purchasing traffic, checking traffic donors for efficiency and relevance of traffic
- Internal optimization of social media pages
- correct design of the YouTube channel, the correct internal design of the video to promote it on the YouTube network with the help of YouTube and Google robots. Building linking between videos for an optimal deal after
- study of additional possibilities of little popular social networks and resources in Ukraine. The goal is to stand out from competitors, while getting additional high-quality traffic to the website. Accordingly, obtaining the optimal channel for attracting a client, when the client does not yet know what he wants to buy
- audit of the semantic core of the current company, analysis of the semantic core of competitors. Studying the portrait of the consumer for a better expansion of the semantic core (that is, go from the need to solve the client's problem, give him your expertise, and only then talk about the product)
- building white SEO for the brand
- building for the brand its own news portal (for the B2C segment), narrow-profile, for more targeted traffic and after a plan to sell advertising banner places to its customers (B2B segment)
- analysis and analytics of competitors in all manifestations on the Internet. The goal is to stand out from competitors, build a more unique selling proposition that will differ from the market, thereby building a unique company portrait

Sales Maneger

з 11.2018 по 11.2019 (1 рік)
SEOWAVE, Київ (Digital and Advertising)

Working with a cold customer base, attracting partners, expanding the base clients, training sales managers, project support, additional sales, attraction of chambers of commerce of European countries to cooperation, speeches at the week of import-export in Ukraine, acquaintance with business areas, studying marketing strategies for the development of specific businesses in the segment, studying the position of the company among competitors, building marketing of brand development strategies on the Internet

Sales Maneger

з 03.2018 по 11.2018 (9 місяців)
Adamantika, Київ (Retail)

Working with a cold customer base, working with a hot customer base, working with network companies, involvement in the distribution of products

Sales Maneger

з 11.2017 по 03.2018 (5 місяців)
BiMedis, Київ (Digital and Advertising)

Working with a cold base, working with a warm customer base, searching and attracting new clients

Administrator/Director

з 07.2012 по 11.2017 (5 років 5 місяців)
FOP Lapko, Київ (Physical comfort, massage)

Administration, personnel management, NLP skills, communication with clients, organization of the work process, distribution of work and control of personnel, reporting

Освіта

KPI University

Publishing and Printing Institute, Київ
Незакінчена вища, з 2007 по 2011 (4 роки)

Kanev School of Culture and Arts

Arts and crafts, Канів
Середня спеціальна, з 2003 по 2007 (4 роки)

Знання і навички

• Пользователь ПК
• CRM
• Розробка SEO-стратегій
• SEO-копірайтинг
• YouTube Ads
• Facebook Ads Manager
• Google Ads
• Google AdSense
• Instagram promotion
• Зосередженість
• Ведення сторінок у Pinterest
• Facebook Business Manager
• Facebook Analytics

Знання мов

• Українська — вільно
• Англійська — вище середнього

Додаткова інформація

Olena — Head of Marketing | Marketing Transformation Lead

Marketing leader with experience managing cross-functional teams of up to 20 professionals in hybrid and remote environments. I specialize in scaling product-driven businesses across B2C and B2B segments, including lingerie and homewear, footwear and accessories, beauty and home appliances, professional nail industry materials, and the floral sector.

Project geography: Ukraine, Poland, United Arab Emirates.

Strategic Focus

I build structured, scalable marketing systems designed to drive profitability and sustainable growth. My expertise lies in transforming fragmented marketing into integrated digital ecosystems with clear KPI frameworks, transparent analytics, and ROI-focused budget management.

I design end-to-end processes — from positioning and hypothesis testing to product launches, CRM integration, performance analytics, and operational scaling. Once a system reaches стабильного результату, I formalize processes, train teams, and transition execution into structured operational models.

Leadership & Core Expertise

Led teams of up to 20 specialists, building department structures from scratch, recruiting and developing key talent, implementing reporting systems, and fostering accountability-driven cultures.

Key competencies include:

• Marketing strategy and growth architecture
• Digital ecosystem transformation (SEO, PPC, Paid Social, CPA)
• UTM and analytics architecture
• CRM integration and customer segmentation
• KPI systems and business process modeling
• Budget planning and ROI optimization
• Multi-market expansion and localization
• Product launches and competitive positioning

Soft strengths: strategic thinking, structured decision-making, change management in high-growth environments, cross-functional leadership, and balance between creativity and analytical rigor.

Education: Harvard Business School Online (Creating Brand Value), NOM, AI and digital tools programs.
Regular speaker at business events (Diia.Business, Business Camp for Women, Woman In, N1 Buro).

Executive Growth Impact — KSUU STORE Case

Led the marketing and digital transformation of KSUU STORE during rapid expansion.

The company grew from one offline store and a single Instagram sales page to:

• A fully operational e-commerce ecosystem
• +11 additional offline stores across Ukraine (all profitable except two strategic relocations)
• A scalable omnichannel structure

Total company revenue increased 3.5x overall.

Measurable Results

• Online revenue growth: 10x
• Conversion rate improvement: 0.8% → 3.7–4%
• Organic traffic growth: 25x without link-building
• Average order depth stabilized at 2.7 items

Managed six-figure budgets (seven figures in peak season). During peak season:

• Delivered +22% above sales plan
• Reduced marketing budget by 20%
• Maintained optimized customer acquisition cost

Built diversified traffic channels generating nearly 2 million monthly views, creating long-term visibility assets.

Launched proprietary products via structured roadmap execution and integrated marketing, analytics, and sales systems into a repeatable scaling framework.

Professional Positioning

I specialize in turning growth potential into measurable, scalable business systems — aligning marketing, sales, and operational expansion to drive sustained profitability.