Контактна інформація

Шукач вказав телефон , ел. пошту та Facebook.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/8411316

Досвід роботи

CRM Manager

з 09.2021 по 02.2024 (2 роки 5 місяців)
Gravity group, Wildcoins.io, Luckyelfcasino.com, Київ (IT)

- Preparation to launching a new crypto casino website;
- Setting up all the fundamental internal indicators of the site, converting all cryptocurrencies, tracking the course, and updating all indicators in real‑time;
- Adding new games and creating separate thematic sections with games on the site;
- Creation of individual campaigns to increase the conversion to FTD and re‑activation;
- Development, launch, and management of global promotions on the site.
- Content requests, landings, and banner design. And the creation of a communication strategy as part of the promotion;
- Launch casino tournaments. Preparing content and design materials and adding tournaments to the site. Work with the development department to create and correctly configure the tournament page on the site;
- Creation of various bonuses on the SoftSwiss platform, testing of new types of bonuses;
- Creation and testing of different segments of players;
- Adding all promotional materials, sliders, games, and sections with games on the site;
- Analysis of competitors and generate ideas regarding techniques and mechanics for new promotions, preparation of promo materials, testing, launching, and tracking of the lifecycle of companies;
- Reporting weekly to the Head of Retention and adjusting plans through results;
- E‑mail marketing via Customer.io. Launching and testing all transactional e‑mails. Development, preparation, and implementation of e‑mail trigger chains in Customer.io for new customers and active/inactive players. Embedding e‑mail templates and snippets in e‑mails layout to make easier (automate) the process of updating important information;
- Sending planned promotions SMS / E‑mails and Push notifications for different segments, tracking conversions, reporting, and analysis, and changing the mechanics for promotions;
- Implementation and launching of the X‑cell campaigns (transfer players from one casino to other sister casinos);
- Closely worked with the development department to implement new metrics for the CMS and to improve the platform;
- Closely worked with affiliate projects to create and implement a massive amount of bonuses for them;
- Working with the Softswiss platform support to improve the quality of the platform and fix bugs that occurred on the platform;
- Content management (adding information to the platform in different languages and for various locales);
- Workflow training for new employees.

USA, Australia, Germany, Canada, and New Zealand markets.

Worked with the following systems: Strapi, ClickUp, Asana, SoftSwiss, Basecamp, Customer, Postmaster, Slack, Figma, Zero Bounce, and Jira.

Marketing Manager (SMS and Push marketing)

з 09.2020 по 09.2021 (1 рік)
British IT company Add Talent Solutions, RichPrizе.com, Київ (IT)

- Searching for, analyzing, and setting up all communication and mailing channels. Testing them for further work;
- Closely worked with the support teams of all senders that we used and found out and solved all issues that arose during a work process;
- SMS mailings for such geo as England, Germany, Georgia, Slovakia, Switzerland, Sweden, Ireland, Netherlands, America, and Australia;
- Worked with cold bases via SMS mailings;
- WhatsApp mailings (promo and news updates);
- Push notifications (connection senders with the platform, mailings, analytics);
- Testing and working with new locales on an ongoing basis;
- Setting up and testing the analytic programs to obtain more accurate and detailed information;
- Maintaining reports and tracking analytics across all channels and planning further work based on the results;
- Analysis of competitors - to develop a marketing strategy for the product;
- Searching for new channels for communications with players and testing them for different promotions, locales, and segments.

European market.

Worked with the following systems: Customer, Intis, Messedo, IQSMS, OneSignal, Sendpulse, Twilio, Slack, TeamWork, and ClickMeter.

Marketing Manager (SMS and Push marketing)

з 07.2019 по 07.2020 (1 рік)
GURU Team, PinUp.com, Київ (IT)

- Development of an event plan for SMS / Push;
- Segmentation bases for different locales and events;
- Setting up tasks for copywriters, checking texts and the correctness of translations into different languages;
- SMS mailings (Russia, Ukraine, Kazakhstan, Turkey, Azerbaijan, Uzbekistan, Moldova, Portugal, Brazil, Indonesia);
- Analyzing SMS marketing activities and planning further work based on the results;
- Searching for and communicating with new Senders for different countries, testing them, solving various issues;
- Preparation of all promo materials, sending Push notifications about current promotions and news (betting/casino project);
- Searching for and selecting sports events relevant for SMS mailing for every week (making A/B testing for different locales and segments);
- Control over financial indicators. Preparation of reports every week.

CIS market (Ukraine, Azerbaijan, Kazakhstan, Uzbekistan, Moldova), Turkey, Portugal, Brazil, and Indonesia.

Worked with the following systems: Customer, Jira, ClickMeter, Intis, OneSignal, SMS Club24, Mobivate, Basecamp, and Confluence.

Освіта

NPU M.P.Dragomanova

Majored in "Philosophy and Practical Psychology", Київ
Вища, з 2006 по 2011 (5 років)

Додаткова освіта та сертифікати

First Cambridge Education Centre. Intermediate, Progressive (B1+PLUS)

4 month

WebPromo Expert, Internet Marketing Specialist

3 month

Знання і навички

Знання мов

• Англійська — середній
• Українська — вільно

Додаткова інформація

Hard skills:
- Development and implementation of a retention strategy;
- Working with the database: build CRM workflow, segmentation, and creation an individual touchpoints for each segment of users;
- Development and optimization of bonus matrix, tournaments, raffles, other gamification, and engaging techniques;
- Optimization of SMS/Push/E-mail marketing based on the results obtained, looking for new ways to retain and engage users (Customer.io, Postmaster, Intis, SMS Club24, Messedo, IQSMS, Mobivate, Twilio, Sendpulse, and OneSignal);
- Analysis and continuously aim to improve all in-product retention actions against targets;
- Ability to work with a massive amount of information and documentation in a short time, meeting deadlines. Ability to quickly respond to market changes;
- Casino Software: SoftSwiss, in-house company software;
- Data-driven mindset.

Working experience with:
- SMS and E-mail senders: Customer.io,Twilio, Intis, SMSClub24, Messedo, IQSMS, Mobivate.
- Push notifications: Sendpulse, OneSignal.
- Corporate messengers: Slack, Jira.
- Project management software: Jira, ClickUp, Asana, Teamwork, Monday, Basecamp.
- Knowledge bases: Teamwork, Confluence.
- CMS: Strapi.

Soft skills:
- High level of communications skills;
- Flexibility;
- Teamwork player;
- Problem-solving mindset;
- High level of personal responsibility;
- Attention to detail;
- Excellent time management skills.