Маргарита

CV Koldanova Marharyta
Content Marketing Creator
Kyiv, Ukraine

Key Expertise

Content strategy and content creation
Media Relations
Strong copywriting skills
Initial stage marketing and PR growth hacking

Currently: available for interesting projects

Creation of different content/ brand communications/
SMM/ PR/ marketing. Results-oriented and numbers-
obsessed. Working closely with texts.

E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)

Telegram: [відкрити контакти](див. вище в блоці «контактна інформація»)
Linkedin:
Marharyta Koldanova

Summary
I create content, launch content strategies & support IT products with the promotion of the company through media relations,
brand social media, and building the personal brand of the CEO/founder/etc. I locate between businesses’ needs and business
goals. For me, the most important thing in work is the constant growth and value that I can bring to my company and its current
and potential users/clients. For the last 4 years, I had an opportunity to work with businesses in different domains, from IT
products to retail and web3/crypto.

Timeline
Achievements

Apr 2023 - Present
Content Marketing Creator @ thefrontendcompany.com @ nection.io

I pitched 1 US media (guest post) and 2 Ukrainian media for publishing an article about our startup
for free. I also managed to get our company ranked #1 in the rating of the top Software companies of
2023.
— Content strategy and different content creation;
— Social Media Management of the CEO's personal brand;
— Content distribution: guest posting, partnerships, and syndication
— Team collaboration (including designers and developers to ensure content is aligned with the
overall marketing and product goals)
— Media Relations: connection and pitching industry journalists, communication with bloggers about
collaborations.
— Writing, pitching, distribution of press releases to announce important company milestones,
product launches/updates

Nov 2022 -
Apr 2023

Marketing team, SMM/ copywriter @ youminter.com
Worked on the product, which was for 1 year in the test version, and prepared for the launch in the
App Store during this time. The main idea and strategy was to create a lot of different content,
 engage users, and collaborate with other similar products for a growing audience.

Big organic engagements (without paid promotions). The main communication channel was
Twitter, so: active native communication with the audience >> organic engagement

Content strategy/ content plan - creation, planning, implementing, managing (for brand and
personal brands of CEO/CTO)
Creation of content for social media (Twitter, Instagram, Facebook)
Native communication with KOLs and their audience;
Set up, manage, and report social media analytics;
— Ongoing studying, research, and staying up to date with the crypto market.
Sep 2022 —

March 2023

SMM/ copywriter @ startupcraft.io

Working on improving brand awareness and strengthening trust in the brand through its expertise
and increasing the loyalty of current/ potential users through more emotional and personalized
content.
In 5 months I have helped to
increase the % of organic clicks/ switches from socials to the website.

Creation, development, and implementation of brand strategy;
Creation of content plan with brand vision and strategy;
Ongoing research of market trends and competitors;

Writing technical tasks for designers, selection of references;
Copywriting and communication with audience in social media;
— Generation and implementation for increasing brand awareness and audience growth.
Jan 2021 -
Sep 2022

Marketing team/ SMM @ fresh.black @ jacuzzikyiv.com @ myfgym.com
Working with socials and marketing communication for Kyiv's different projects in the restaurant and
service industry. Developing and executing a content marketing strategy to promote the company's
services. Producing content to attract and engage the audience. Managing and growing the
company's social media profiles, including content scheduling, audience engagement, and analytics
tracking.

Fresh Black| Roastery and the largest coffee center in Eastern Europe. Making e-mail campaigns
with proposals, which should resist to increase B2C sales. Creating texts for e-mail sendings,
website descriptions, and blog articles. Social media strategy and content plan creation and
implementation, communication and task definition to designers and targeters.

Myfgym | Functional training gym and sports hub in Kyiv. Creation of content strategy, copywriting,
and content creation. Relaunch the email marketing campaign with news and proposals. Remaking
the way of communication with customers.

Jacuzzi | Italian-style bistro and bar in Kyiv. Copywriting, content creation. Creating ideas for events,
and activities to increase user engagement on social media and offline.

Apr 2021 -
Feb 2022
 Nike marketing team, content creator, manager of Nike Run Club Community @ deltasport.ua
I provided a full cycle of services for socials, marketing promotion, and single advertising campaigns
for the brand.

— Implementation of the company's marketing strategic goals

— Creating a content plan, copywriting: articles, texts for posts, website description, publishing
content
— Communication on social networks (Instagram, Facebook)
— Communication with designers, targeters, creative, and advertising teams
— Creating unique content for social networks (with and without references)

— Organization and supervision of the Nike Run Club running community — Organization and
holding of events, lectures, assistance in conducting online broadcasts (selection of a topic, guests,
presenter, writing a broadcast plan and a pool of questions)
— Communication with influencers, and athletes, their involvement in advertisement campaigns,
photoshoots for brands, and others.

Links
The articles, press releases, and blog posts were written by me.

⬇️ Guest article, which tells about the Nection.io startup, the main idea of this app, how it works and how it can help you to
manage your relationships

How Nection Built a Personal CRM to Grow All Your Relationships in a Single Mobile App - AllTopStartups
Nection is a mobile application that helps business-minded people develop their social capital with the help of an AI assistant.
https://alltopstartups.com/2023/09/26/how-nection-built-a-personal-crm-to-grow-all-your-relationships-in-a-single-mobile-app/

⬇️ Press release dedicated to the company's rebranding and renaming (from
AVA.codes to The Frontend Company)

AVA.codes Transforms into The Frontend Company, Shaping the Future of Interfaces
AVA.codes, an IT company specializing in transforming creative software design concepts into user interfaces, announces its rebranding as The Frontend
Company.
https://www.einpresswire.com/article/658083368/ava-codes-transforms-into-the-frontend-company-shaping-the-future-of-interfaces

⬇️ Article about the culture and ethics of the communication inside the company, and how we build a culture of openness at the
AVA.codes
 Культура відкритості: як створити атмосферу вільного спілкування та обміну ідеями
"Історія про створення культури відкритості звучить як та, яку дуже легко втілити в життя. Та насправді, кожна компанія може зіткнутися з рядом викликів".
Вікторія Довбаш з AVA.codes ділиться досвідом і радить, як формувати здорову атмосферу у віддалених
https://dou.ua/forums/topic/44830/?preview=1

⬇️ Informative and easy-to-read article that aims to introduce the reader to another great Ukrainian startup -
Nection.io

Ви мріяли про персонального асистента? Знайомтесь, український стартап Nection!
Привіт, а як там ваш нетворкінг? Ви теж тримаєте свої контакти розпорошено: чийсь номер на візитці, на когось підписалися у Facebook, а хтось просто
писав вам у месенджер? Якщо так, тоді це точно час від часу збивало вас із пантелику: де ж саме та людина, яку ви зараз шукаєте. А, може, ви і зовсім
забували […]
https://shotam.info/vy-mriialy-pro-personalnoho-asystenta-znayomtes-ukrainskyy-startap-nection/

⬇️ Writing mid-size articles for StartupCraft, a development company that develops custom solutions for apps, web2, web3
NFTs, and Blockchain.

Blockchain Innovations
Blockchain, the underpinning of cryptocurrencies, got an extra boost in 2022 as distributed ledger technology (DLT) took hold everywhere in the financial sector and
became more widely adopted in other areas. Read the full text and check what blockchain innovations and projects came to light in the p
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 Consulting at StartupCraft.
If you have some complexities with a business or its internal process, you have challenges with company culture or need a new business strategy. Consulting
services, regardless of the size of your business, can help you, and it is more than just advice or a plan for solving problems.
[відкрити контакти](див. вище в блоці «контактна інформація»)

Woman at StartupCtaft.
From COOs to developers, women have been and are a powerful part of change and development at StartupCraft. They solve tasks of various
complexity, take responsibility and make decisions.
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Dol7VGAEdQ==

⬇️ Writing texts for the socials of the NFT charity project and filling them with publications during the two weeks of its
launch

Instagram (@uacatsdivision)
Instagram photos and videos
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UACatsDivision (@uacatsdivision) / X
UACatsDivision - First national NFT collection featuring the Ukrainian Armed Forces cats-heroes created in cooperation with @U24_gov_ua and
@incrypted
https://twitter.com/uacatsdivision