Dmytro

Dmytro Popov. Media Buyer
🧑💻
Navigate faster:
TL;DR
Numotamo.com - Media Buyer, Meta
Concert.ua - Media Buyer, Meta
NDA - Middle Media Buyer
NDA - Junior Media Buyer
Freelance - Media Buyer
Additional Experience (2012-2022)
Additional Education
Languages
Contact

TL;DR
Media Buyer running Meta campaigns since 2022 across freelance, agency,
and in-house roles. Most of my work is e-commerce and DTC, and since 2025
also event ticketing.
Monthly Meta budgets I've managed: US $90K-$750K, Europe $50K-$70K,
Ukraine $1K-$50K. I scale accounts through campaign structure, audience
segmentation, and creative testing. When the funnel is the bottleneck, I work
with designers and developers on landing pages.
Before media buying I spent 10 years in project management, tech support, and
Amazon store operations. That's why I'm at home in spreadsheets and
reporting, and I build my own tools to automate routine work.
Core Tools & Platforms: Meta Ads Manager, TikTok Ads Manager, Shopify,
Triple Whale, Northbeam, Google Tag Manager, Google Analytics

Numotamo.com - Media Buyer, Meta
Dmytro Popov. Media Buyer 1

February 2026 - Till Now
Key achievements:
1. Built the Meta ad account from scratch after a company restructuring, with
full ownership of campaign architecture and testing strategy.
2. Used AI to streamline ad copy writing and naming conventions critical for
UTM tracking, removing manual work across 30-60 concurrent campaign
launches.
3. Built a custom HTML triage tool flagging underperforming campaigns
against business KPIs, speeding up daily optimization decisions.
4. Implemented, analyzed and improved landing pages for tour events.
Responsibilities:
Managed nationwide campaigns across Ukraine (unoccupied territories),
30-60 concurrent campaigns.
Structured campaigns by event priority, city, audience interests, and sales
stage to maximize conversions.
Prepared performance reports and insights for internal team and partner
organizers.

Concert.ua - Media Buyer, Meta
September 2025 - February 2026
Key achievements:
1. Improved ticket purchase conversion rates from 1.6% to 3.1% (Profitability
doubled) by restructuring campaigns architecture and refining audience
segmentation, allowing high-demand events to reach relevant audiences
faster.
2. Scaled paid social campaigns promoting concerts, theater shows, and live
events, ensuring consistent ticket sales across multiple simultaneous event
launches while maintaining efficient CPA.
Responsibilities:
Managed Meta campaigns within an established framework and audience
segmentation strategy.

Dmytro Popov. Media Buyer 2

Segmented campaigns by audience interests and funnel stage within an
established account structure, adjusting targeting as event dates
approached.
Prepared performance reports and insights for internal team.

NDA - Middle Media Buyer
International performance marketing agency
April 2024 - August 2025
Key achievements:
1. Managed 3-7 client accounts concurrently, depending on spend size,
across DTC/e-commerce niches.
2. Scaled a skincare e-commerce brand from ROAS 1.83 to 3.66 (×2) in 6
weeks - cut CPA by 46% ($30.16 → $16.22), grew purchases from 2,720 to
9,932 (+265%) on $161K total spend.
3. Rebuilt full-funnel strategy for a DTC supplement brand, cutting CAC by
48% ($33 → $17) and lifting ROAS to 2.99 on $70K spend over 11 weeks,
while raising AOV from $44 to $51.
4. Collaborated with developers and designers to implement CRO best
practices - such as sticky ATC buttons, simplified navigation, and social
proof - resulting in higher ROAS across all paid channels.
Responsibilities:
Managed Facebook and TikTok advertising campaigns across various
funnel stages for e-commerce brands, online schools, and services.
Developed Meta and TikTok ad strategies aligned with client objectives and
KPIs.
Collaborated with designers on creative tasks and ensured asset delivery
alignment with campaign goals.
Provided updates and performance insights for clients and internal team.
Created and delivered detailed campaign reports focused on ROAS, CPA,
and conversion metrics.

Dmytro Popov. Media Buyer 3

NDA - Junior Media Buyer
Ukrainian digital marketing agency
November 2023 - April 2024
Planned and monitored advertising strategies for Facebook and Instagram
campaigns across multiple industries
Created visual mind maps to define campaign logic and user flows
Developed clear and actionable briefs for ad creatives, aligned with brand
messaging and objectives
Audited landing pages and ad accounts to identify areas for performance
improvement
Launched, monitored, and optimized Meta ad campaigns, continuously
improving performance through data analysis
Key achievements:
1. Launched Meta campaigns for multiple E-com brand clients, delivering up
to 5.1x ROAS through strategic funnel segmentation and creative testing
2. Reduced CPA by 38% for a children’s products brand through competitor
analysis and precise audience retargeting
3. Identified conversion bottlenecks on key landing pages, increasing lead-to-
purchase rate by 17% after optimization
4. Forecasted and managed ad budgets across 6+ projects, maintaining
consistent KPI alignment and client satisfaction

Freelance - Media Buyer
Ongoing, part-time alongside full-time positions
February 2022 - Now
Independently managed Meta ad campaigns for 20+ small and mid-sized
businesses across e-commerce, local services, and online education - from
strategy and audience targeting to creative briefing and reporting.
Selected results:
Furniture & decor e-commerce: scaled ROAS from 1.49 to 2.28, cutting
cost-per-purchase from $1,024 to $896 - $3.2M+ revenue on $1.4M+

Dmytro Popov. Media Buyer 4

spend.
Jewelry e-commerce: grew ROAS from 1.70 to 4.25 and cut cost-per-
purchase by 81% ($981 → $182.56), driving a 217% increase in purchases -
$6M+ revenue.
Women's clothing brand: cut cost-per-purchase from $36.19 to $22.17
quarter-over-quarter, tripling purchase volume (5,218 → 15,575).
Core skills: Funnel strategy & conversion optimization · Audience targeting &
retargeting · Meta Ads campaign management · Tracking (GTM, GA) & analytics
· Competitive research

Additional Experience (2012-2022)
Amazon Researcher & Administrator (Jan 2019 - Feb 2022): Researched and
validated product opportunities (ASIN Spotlight, Keepa); managed order
processing, store suspensions, and P&L across multiple Amazon stores; built
workflow automations (Zapier, Google Sheets, Zennoposter).
Project Manager, PVD Technology (Oct 2012 - Jan 2019): Managed cross-
functional teams of developers, designers, and copywriters; owned project
scope, timelines, and delivery; led email marketing workflow improvements and
admin panel feature development.
Head of Support Department / Technical Support Engineer, PVD Technology
(Aug 2012 - Oct 2012): Led a 4-person support team; built a helpdesk-style
reporting system in Google Sheets; standardized client communication scripts.

Additional Education
1. Media Buyer Beginner - Genius Space (formerly Genius Marketing), a
leading Ukrainian digital-education platform
2. Sales Funnel - Genius Space (formerly Genius Marketing)
3. Meta Ads Pro - Targetorium, a performance-marketing school
4. Personal Coaching with Senior Media Buyer

Languages
Ukrainian - Mother Tongue

Dmytro Popov. Media Buyer 5

English - Intermediate

Contact
Email: Phone:
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)

Dmytro Popov. Media Buyer 6