Тетяна

TATIANA FOMINA
Product Designer | UX/UI
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https://dribbble.com/TanitaFom

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ABOUT

UI/UX Designer with 3+ years of experience delivering end-to-end design for mobile apps, SaaS dashboards, CRM
systems, and conversion-focused websites for clients in Ukraine, Germany, and Canada.
I build scalable design systems, conduct user research, and create wireframes, user flows, and customer journey
maps that balance strong visuals with business goals. Experienced in responsive design across mobile and web
platforms, with attention to accessibility standards throughout the design process.
I collaborate effectively in cross-functional teams alongside developers, product managers, and stakeholders.
Specialized in FinTech, Education, Medical, and Commerce. I bring a unique combination of design expertise and
marketing background — enabling me to create products that are both user-centered and business-effective.

SKILLS

Design tools
Figma (Auto Layout, Components, Adobe Illustrator Miro
Variants) Adobe Photoshop Canva
AI-tools (Claude, NanoBanana,
Lovable, Gemini Pro, Stitch)

Design methods
UX Research Prototyping User Flows
Wireframing Design Systems CJM
Responsive/Adaptive Design UI Patterns Competitive Analysis
Usability Testing Accessibility (WCAG) Mobile first

WORK EXPERIENCE

Jan 2026 – March 2026
NDA | EUROPE
UX / UI Designer
Project (Job search platform for AI creators)
As a designer, I created the complete visual identity of the product from scratch — I selected font pairs, color scheme, and UI
element style, which allowed me to produce the first prototype in 5 days.
I designed 10+ key screens — creator cards, navigation menu, and main user flows.
Built a design system and UI-kit with 40+ components, which allowed the development team to start implementation without
additional refinements.

Project (Redesign of game app)
Conducted a UI redesign of a mobile intellectual games application for the European market — updated 20+ screens, adapting
the visual language to modern trends and audience expectations.

Jan 2025 – Nov 2025
ALITEL LTD l Ukraine
UX / UI Designer
Developed UX/UI design for the company's main product — from concept and logic to final UI and handover to developers,
reducing project implementation time by 50%. I created more than 60+ pages of website pages, dashboards, product cards. I
create adaptive design for tablet and mobile (mobile first).
Updated and maintained a scalable design system with 80+ components, which accelerated work on new pages by 40%.
Developed a Logo and Slogan for the product, created a recognizable style.
Redesigned UI/UX for 3 internal projects of the company, which increased the conversion of appeals due to the correct
construction of the sales funnel.
Designed a B2B website for the thermal sensors division, which showed the main business advantages for customers among
competitors.

Feb 2024 – Dec 2024
Statok-Plan l Canada, Ukraine
Product Designer
Conducted UX research for the FinTech niche of mobile and web applications - competitive analysis of 5 products and
formation of business requirements together with the team, which formed the basis of the product strategy and reduced the
number of changes during the development stage by 80%.
Designed a mobile application and CRM system from scratch - from information architecture to the final UI, which is 60+
screens. Was involved in the generation and implementation of ideas to improve solutions for users.
Developed a conversion landing page for the Canadian market, which supported the product launch and increased the
number of registrations by 25% in the first month.
Built a design system that combined the visual language of the mobile application, CRM and landing page into a single system.

Jan 2023 – Jan 2024
NDA | Ukraine, Germany, Israel)
UX / UI Designer
Project (Crazzzy Hall - website for an entertainment center in Germany)
Developed a complete brand identity from scratch — logo, color scheme, and UI style — in 5 weeks from brief to final client
approval.
Designed a multi-page website with a description of 5+ service categories and an integrated online ticketing system, which
reduced the workload on center administrators.
Created a restaurant menu design and 3 types of printed materials, ensuring a single visual language between digital and
offline brand media.
Implemented a full cycle — from logo to finished website — within one project, demonstrating the ability to manage complex
tasks without involving additional specialists.

Project (Markovskyi - website for an architect, Israel)
Conducted a complete redesign of the website in accordance with the existing brand book — developed a minimalist black
and white style, which strengthened the perception of the brand as premium and increased the average time on the site by
25%.
Redesigned the visual hierarchy and structure of 6 pages, prioritizing the portfolio of works and author's cases — which reduced
the bounce rate by 20%.

EDUCATION

2021 - 2022 | GoIT Academy
Associate of Web Designing, UX/UI design, Mobile design

2004 - 2009 | Kyiv National Food University
Master of Marketing and PR

LANGUAGES

Ukrainian
English (upper Intermediate)