Тетяна

Tetiana Teslenko
Berlin, Germany
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
EDUCATION
Taras Shevchenko National University Kyiv, Ukraine
Master's degree in Psychology (2019-2021)
Modules: management, psychological technologies of modeling of electoral behavior,
neuropsychology, psychological technologies in PR, communications, marketing.
National University of Culture and Arts Kyiv, Ukraine
Bachelor’s degree followed by Master's degree in Journalism (2013-2019)
Modules included radio and TV journalism, writing, conflictology, public speaking, work
processes of election campaigns.

WORK & LEADERSHIP EXPERIENCE

Impact Amplified (part time) London, UK
Marketing Manager 02.2023 – current
• Creating the content calendar blog and email newsletters to ensure consistent messaging and engagement.
• Collaborating with the sales team to create sales enablement materials such as presentations and case studies.
• Identifying and managing partnerships with relevant organizations to expand Impact Amplified's reach and
impact.

Herringbone Kitchens Canterbury, UK
Social Media Marketing-Manager 05.2022 – 02.2023
• Created and implemented social media marketing strategy for Kent based company “Herringbone Kitchens”,
which increased the number of views by 30% and subscribers by 21% in 9.5 months.
• Organized photoshoots and created weekly content plans (involving the design team, workshop and installers to
create relevant content) with engagement rate.
• Created engaging content across social media platforms (TikTok, Instagram, YouTube, Pinterest, LinkedIn,
Twitter), which have become the main source of customers.
• Organized cooperation and business relations with 6 influencers - interior designers, who offer “Herringbones
Kitchens” service to their clients.

The 49 London, UK
Digital Marketing Manager and Media Outreach Coordinator 05.2022 – 02.2023
• Managed and successfully submitted all marketing materials and 2 websites with carriers and national health
services, created for health insurance companies in the US market.
• Organised the SEO and media outreach process to influencers and journalists for higher rank on Google and other
search engines for the last 2 months. To implement it I made a list of high rated media sources, found contact
details of editors/ authors, created an outreach strategy and got 16 unpaid mentions for last 2 weeks.

Ministry of Health of Ukraine Kyiv, Ukraine
Head of Digital and Communication Manager 02.2021 – 05.2021
• Created and implemented SMM-strategy both for Ministry and minister, which increased the number of
subscribers by 50%.
• Created and implemented a communication strategy about vaccination against COVID-19 in Ukraine, organized
more than 100 live broadcasts with leading scientists and medical experts in media, introduced daily briefings of
the Ministry https://www.youtube.com/watch?v=tMznU12SPUc. All these actions increased level of trust in
vaccination.

Political talk-show «GORDON» on YouTube (largest political show in Ukraine) Kyiv, Ukraine
Head of SMM and participant of editors’ team 12.2021 – current
 • Created and implemented brand’s PR and SMM-strategy for a new talk-show, which increased awareness of a
program and led to 370 000 online-viewers on a premier day.
• Coordinated SMM department and a team of editors, designers in the content creation process for the program,
analyzed competitors.This increased the number of views by 60% and subscribers by 40%.
• Participated in an editorial team and drove the creation of content for the program (created 4 shows ending with
million number views on YouTube).

TV Broadcasting Company «Studio 1+1 Media» Kyiv, Ukraine
Public Relations Manager 05.2019 – 10.2020
• By managing the project «Pravo na osvitu», attracted 3 investors and created high effective PR cases for them.
Networked with journalists, organized and carried of international business trips and shootings for TV-news.
• Engaged in reputation management of TV-presenters, coordinated their cooperation with other media and created
occasions to be mentioned in the press. Created and implemented SMM strategy for TV-presenters. All these
actions increased their brand recognition and led to TV-programming higher rated programs.

LOVE YOU Jewelry House Kyiv, Ukraine
Brand-manager 10.2021 – 11.01.2022
• Created and implemented brand’s PR-strategy (including SMM-strategy, which increased the number of
subscribers by 20%).
• Created PR and marketing texts, planned and organized BTL events, organized professional photoshoots,
coordinated overall SMM-agency, created a promo-calendar, organized collabs with influencers (more than 20).
All these actions led to sales growth by 10%.

SKILLS & EXPERIENCE

• Languages: English (advanced), German (basic), Ukrainian (native).
• Strategic and crisis communications. Psychology of behavior. These skills and knowledges were useful in
icnreasing people's trust in Covid-19 vaccines / in helping the health minister for political talk-shows, so that he
could handle, all conflicts with competitors and criticism.
• Positive Psychiatry and Mental Health Course by The University of Sydney (2020). This course helped me to
support occupational health in health ministry and the talk-show Gordon. These were high-stressed jobs.
• Planetary Boundaries Course by Johan Rockström, Professor in global sustainability at Stockholm University
(2022).
• Experience in developing and implementing marketing, PR and SMM strategies.

VOLUNTEERING

Social project «Make a Dream» Kyiv, Ukraine
07.2019 – 11.2020
The project helps young hospital patients from all over Ukraine to make their dreams come true. During my
volunteering, we made the dreams of 10 children come true, found 5 sponsors and engaged 5 public people to the project.

Charity organization «Save Ukraine» Kyiv, Ukraine
09.2017 – 02.2018
This project is created to protect Ukrainian children from cyberbullying. Created the informational company concept and
implemented SMM-strategy, coordinated the content for media, which increased knowledge about the
organization and awareness of the problem, and led to cooperation with cyber police

Kyiv youth career center Kyiv, Ukraine
11.2017 – 04.2018
Helped schoolchildren to find a profession which they really like by writing informational materials, consulting the pupils
on their future careers, and engaging the media. During this volunteering, I improved both psychological and
communicational skills, helped to organize 5 events and consulted 50 schoolchildren.