Дарина

Daryna Dzetsyno
Middle UI/UX Designer
[відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація») | Kyiv, Ukraine
behance.net/dashadzecino | [відкрити контакти](див. вище в блоці «контактна інформація»)

SUMMARY
UI/UX designer with 5 years of experience in studio, team and freelance work. I design websites, online stores, landing pages
and mobile apps, including Telegram Mini Apps and mobile games, from user flows and wireframes to a ready-to-dev Figma
file.
I build design systems, run UX audits and check the built product against the design. I also create on-brand AI visuals and
plan complex animations, which I show as working prototypes.

EXPERIENCE
UI/UX Designer Oct 2025 – Aug 2026
Dizarm, brand and product studio
Redesigned online stores after a UX audit of each: Tandem Shop, Chuttyevo, Wonder Wafers.
Created a new design direction for the studio's site and materials, prototyped animations in Claude Code, wrote design
rules for the team.
Ran UX audits of online stores for presales and design QA audits of built sites.
Created AI product visuals and banners for client sites; prepared competitor website analysis for proposals.
Web Designer Jul 2024 – Oct 2025
Own design team
Designed websites, Telegram Mini Apps and mobile games for clients with my own small team.
Designed an app with a Hebrew version (right-to-left layout) and built-in accessibility features.
Most of our projects were corporate websites.
Freelance UI/UX Designer Jun 2021 – Jul 2024
Self-employed
Designed websites, online stores and landing pages for brand owners and design studios.

SELECTED PROJECTS
D-Adviser — Mobile app and landing page. User flows, information architecture, wireframes, UI for the app and landing,
prototype, UI kit, developer handoff. Worked with a graphic designer who made the brand book.
Tandem Shop — Car care online store. UX audit and redesign. Bounce rate −7%, returning visitors +25%, qualified leads ×3.
Inclusivity — Website on web accessibility. Full website design, including an accessibility switcher with several levels of web
inclusivity.
Dizarm — Studio website. New design direction for all studio materials, animation prototypes, design rules for the team,
review after development.
Chuttyevo — Women's jewellery store. UX audit and visual redesign of the whole store.
Wonder Wafers — One-page store. Landing that sells variants of one product: UX audit, design, AI product visuals.
ULA — Ukrainian Lobbying Association. Website redesign and a new design system in a few hours.
Kover Brand — Rug online store. Conversion UX audit as a PDF report: 21 prioritised findings on desktop and mobile,
competitor benchmark, accessibility check.
UX audits — Figma file. Recent audits of online stores, plus a design-to-dev audit of a built site.

SKILLS
UX: UX audits, user flows, information architecture, wireframes, redesign for conversion
UI: websites, online stores, landing pages, mobile apps, Telegram Mini Apps, responsive layouts
Systems: design systems, UI kits, guidelines for the team, design QA after development
Accessibility: accessibility-first design, RTL versions (Hebrew)
Motion: complex animations, interactive prototypes, working prototypes in Claude Code
AI: on-brand visuals, AI product photo shoots, concept generation

TOOLS
Figma (components, auto layout, variables, prototyping), Claude Code, Figma MCP, Midjourney, Stable Diffusion, Nano
Banana, Freepik, DALL·E, VS Code

EDUCATION AND LANGUAGES
Master's degree, Faculty of Design — Kyiv National University of Culture and Arts
Ukrainian — native. English — B1 (Intermediate).