Seun

Seun Oloruntegbe
Email Marketing Manager
Alberta, Canada
587.583.3086 | [відкрити контакти](див. вище в блоці «контактна інформація») | seunnerd.wixsite.com/portfolio

SUMMARY
Email marketing specialist with experience launching, testing, and optimizing large scale email
campaigns across subscriber audiences exceeding 2 million users. Skilled in HTML email
templates, segmentation, campaign automation, and performance analysis. Experienced working
with ESP platforms to deploy promotional and automated campaigns while improving open and
click rates through structured testing and analytics.

CORE CAPABILITIES & TOOLS
●​ Email campaign setup and deployment
●​ HTML email template editing and formatting
●​ Responsive email design using table layouts
●​ Email QA including rendering, links, and UTM validation
●​ Audience segmentation and list management
●​ Automated email flows and triggered campaigns
●​ A/B testing of subject lines, messaging, and send timing
●​ Campaign performance analysis and optimization
●​ Tools: Customer.io, Mailchimp, Salesforce Marketing Cloud, HubSpot, Iterable, Marketo,
SendGrid, GetResponse, GA4, PowerBI, Google Sheets, Stripo, and more

PROFESSIONAL EXPERIENCE
Marketing & Communications Strategist - Rural Municipalities of Alberta, Canada
2023 - PRESENT
●​ Plan and launch targeted email campaigns for member audiences across multiple
programs
●​ Segment mailing lists based on engagement patterns and service usage to deliver more
relevant messaging
●​ Test email rendering, links, and tracking parameters before deployment to ensure
accurate delivery and analytics
●​ Analyze open and click performance across campaigns and adjust subject lines, send
timing, and content structure to improve engagement
●​ Use campaign performance data to refine future messaging and targeting strategies

Email Marketing Specialist - Eurosender, Slovenia
2021 - 2022
●​ Managed promotional and automated email campaigns for a subscriber audience
exceeding 200,000 users
 ●​ Built automated onboarding and promotional email flows designed to increase repeat
engagement
●​ Segmented audiences using behavioral engagement data to improve message relevance
●​ Ran A B tests on subject lines, messaging content, and send timing, then implemented
winning variants in future campaigns
●​ Analyzed campaign engagement data to refine targeting and optimize automated email
flows
●​ Maintained automated lifecycle campaigns including onboarding, promotional, and re
engagement flows

Email Marketing Manager - Headway Global, Ukraine
2020
●​ Executed segmented promotional campaigns targeting specific user groups
●​ Maintained and optimized HTML email templates used across multiple campaign types
●​ Ran structured A B tests across messaging and delivery timing to identify higher
performing campaign variants
●​ Analyzed campaign engagement trends and adjusted targeting strategies to increase
response rates
●​ Improved reengagement campaign performance by refining audience segmentation and
messaging

Email Marketing Specialist - EPC Network, Ukraine
2019 - 2020
●​ Managed large scale email campaigns for more than 2 million subscribers across five
business units
●​ Built dynamic HTML email templates with personalized content blocks to improve
campaign relevance
●​ Performed pre send QA including rendering tests, link validation, and tracking verification
●​ Used segmentation and engagement data to target specific audience groups more
effectively
●​ Analyzed campaign performance trends and applied insights to improve messaging and
targeting in future sends

Email Marketing Manager - REALTY BUNDLES, Ukraine
2020 - 2022
●​ Designed segmented lifecycle journeys increasing conversion rates by 11%
●​ Built triggered communication flows focused on engagement and long-term retention
●​ Implemented re-engagement campaigns targeting inactive leads
●​ Analyzed campaign behavior data to refine lifecycle touchpoints

EDUCATION
Brigham Young University, Idaho, USA - Bachelor of Professional Studies