Kateryna

KATERYNA KHARCHENKO
P R / E V E N T / M A R K E T I N G
S P E C I A L I S T

PROFILE
[відкрити контакти](див. вище в блоці «контактна інформація») Flexible and enthusiastic struggle embracer. Mediocrity avoider, I
always try to think “outside of the box”. Have a great desire to work

[відкрити контакти](див. вище в блоці «контактна інформація») with people. Excellent communicator. Appreciate working with
motivated teams to obtain exceptional results.
Odesa, Ukraine/currently in In every project I am determined to obtain results within a fixed time
Lisbon, Portugal
frame: I use my past experience in various domains (including in the IT-
[відкрити контакти](див. вище в блоці «контактна інформація») sphere) with my leadership skills to boost the team's efficiency. Have
kharchenkooo experience of successful work of public relations like the organization
of various events, develop company’s Employer Brand, development of
Telegram: kate.kharchenkooo marketing strategies, SMM.

SKILLS EXPERIENCE
Corporate communications EVENT/MARKETING SPECIALIST/LISBON, PORTUGAL

PR NEAR UA HUB

Event management 2022 - January 2023

Employer Brand
PR, Marketing, and SMM development to achieve main NEAR UA
Brand marketing goal
Digital strategy Meetups, Hackathons, and Workshops organization in Lisbon
Marketing research Activities and projects to increase NEAR UA and NEAR Protocol

Email marketing mindshare
Local and Global blockchain community building
Content managment
Communication with local contractors
PPC, SEO, SMM
Activities for internal team NEAR UA
Participation in major NEAR UA and NEAR Foundation events, Web

EDUCATION Summit (Ukraine stand), blockchain conferences, Web 3 events
PR MANAGER/ODESSA, UKRAINE
Odessa National University named
IT company DataArt
after I.I. Mechnikov
2016 2019 - 2022

MASTER DEGREE "MANAGEMENT Development of the PR strategy of the organization and its
OF ORGANIZATIONS AND
implementation
ADMINISTRATION"
European University Managing the budget, raising the ROI of existing campaigns, and
2015 providing clear audit for the company
BACHELOR DEGREE "FINANCE Event management (blockchain conferences, online webinars,
AND CREDIT"
corporate parties, excursions for students, team-buildings): making a

European University roadmap, organizing the schedule of an event, engaging speakers,
collecting materials, and publishing posts on social media
2013
Providing support to colleagues: processing individual requests and
JUNIOR SPECIALIST "FINANCE
AND CREDIT" initiatives, coordination
Building of professional community (Blockchain, Data Science, .NET,
Front-end)
LANGUAGES Manage corporate social media accounts: increase brand awareness
English – fluent through various campaigns involving journalists and influencers
Ukrainian – native
Monitor a few SEO processes: maintain and optimize the user
experience
Administrative tasks: making preparations for local holidays, solving
COURSES issues relating to office comfort
TRAININGS Production of souvenirs and printing of products for internal and
external PR (full cycle — idea, design, vendor search, production)
2022, Online course on Copywriting Participation in the working group for the preparation of large
by Eugenia Plikhina corporate events
2021, Online course «The Strategy
EMPLOYER BRAND AND EMPLOYEE EXPERIENCE
of Content Marketing» by
SPECIALIST/ODESA, VINNYTSIA, UKRAINE
University of California IT company Ciklum
2019, Online course «SEO 2016 - 2019
Fundamentals» by Moz Academy
Developing company’s Employer Brand and implement social
2018, Training ICAgile
strategies to transmit company’s brand message directly to
Fundamentals customers and employees
2018, Training on organizing and Successfully implementing internal communication and engagement
promoting events by MarkEd platform – Workplace by Facebook in Odesa and Vinnytsia offices
2017, Course on «Copywriting and (for 300 employees)

Storytelling» by Riba Academy Represent company’s Employer Brand on various IT events and
conferences (Odesa JS, Vinnytsia JS etc.)
2016, Online course «Brand and
Organizing and manage various events and providing full cycle of
Product Management» International
various email, social and other PR-campaigns
Business School IE
Building partnership relations with the local tech communities
2015, Online course «Social Media (organizing, hostings, sponsorships)
Marketing» Manage multiple vendor relationships including creative agency,
vendors, customers including budgeting, ordering, payment, delivery

INTERESTS
COMMUNICATIONS MANAGER/ODESSA, UKRAINE
Travelling MarkEd – Educational platform
IT events/networking 2016

Fitness Participating in the organization of the IT conference «Black Sea

Modeling Summit 2016»
 Development and implementation of marketing strategies (MarkEd)
Cinematography
SMM (MarkEd, Black Sea Hotels, Odrex, LockChain)
Fashion
Rising client orientation through email campaigns, events and
Boad games
educational courses, advertising campaigns (Facebook, Instagram)
Organization and implementation of online and offline marketing
activities

COORDINATOR/ODESSA, UKRAINE
Creative IT-space iQSpace
2016
Preparation, coordination and management of various events,
including budgeting, advertising and presentation materials
Scheduling and budget calculation
Work with informational partners and sponsors (IT-cluster Odessa, IT
Sales&Marketing Club ODESSA, WannaBiz, DoIT, 111pix UA,
Netpeak, Beetroot, LifeHackDay, Hub IT school)
SMM support of iQSpace page in social networks
Developing various strategies to promote iQSpace in social networks