Павло

Pavlo Salnikov
Junior SEO Specialist | Link Building & Outreach
Zhytomyr, Ukraine (remote) | [відкрити контакти](див. вище в блоці «контактна інформація») | LinkedIn | Portfolio: [add link]

SUMMARY
Junior SEO specialist with 3 years of hands-on off-page experience: link building, outreach and crowd marketing for
client projects in Fintech, SaaS, E-commerce and Health. I maintain a vetted database of 2,000+ link prospects and
run outreach end to end, from prospect research to negotiated placement. I also run my own SEO project covering
keyword research, on-page optimization, a technical audit, and Google Search Console and GA4 setup.

SKILLS AND TOOLS
• Off-page SEO: prospect research and vetting, outreach and follow-up, guest posts, niche edits, link insertions,
crowd marketing, directory submissions, digital PR and HARO
• Keyword research and on-page: semantic core collection and intent-based clustering (Google Keyword
Planner), Title, Description and H1 writing, internal linking, content briefs for copywriters
• Technical SEO: crawl audits (Screaming Frog), robots.txt, sitemap, noindex, hreflang, indexation checks, page
speed and mobile-friendliness basics
• Analytics and research: Google Search Console, Google Analytics 4, Ahrefs (DR, traffic, backlinks, competitor
analysis), Similarweb
• Tools and tech: Google Sheets (formulas, filters, trackers), Hunter.io, WordPress (themes, plugins, posts),
HTML5, CSS3, Git (basics), AI assistants for research and drafting

EXPERIENCE
Link Building and Outreach Specialist | Freelance (Devenup Agency, NeedMyLink, WMlinks) | 2023–2026
• Researched and vetted 600+ link prospects per month for client projects in Fintech, SaaS, E-commerce and
Health
• Evaluated each prospect by DR, DA, organic traffic and spam score using Ahrefs and Similarweb before
approval
• Wrote personalized outreach emails to webmasters, ran follow-ups, and agreed placement terms
• Secured placements through guest posts, niche edits, link insertions, crowd marketing and directory
submissions
• Built and maintain a database of 2,000+ verified sites for repeat use across projects
• Tracked contacts, statuses and deadlines in Google Sheets and reported progress in writing
• Wrote briefs for copywriters (keywords, structure, LSI terms) and for link builders (anchors, link types, donor
criteria)

PROJECTS AND WORK SAMPLES
Own SEO project | [site URL]
• Built a semantic core of 100+ keywords with Google Keyword Planner and clustered it by search intent (sheet)
• Wrote Title, Description and H1 for 5 pages
• Ran a Screaming Frog crawl, found and fixed 5+ technical issues (audit)
• Analyzed 3 competitors in Ahrefs: backlink profile, top pages, keyword gaps
• Connected Google Search Console, submitted the sitemap and checked indexation
• Set up GA4 and reviewed Organic Search reports
Samples available: semantic core and clusters, technical audit, copywriter brief, link building brief [links]

EDUCATION AND LANGUAGES
• Zhytomyr Agrotechnical Vocational College — Computer Science, 2022–2025
• Ukrainian: native | Russian: fluent | English: written communication (email, chat, documentation)