Yulia

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Yulia Kyshliaruk
UX UI designer | Kyiv | remote | Part-Time
With over 10 years of creative experience (3+ years in UX/UI), I view design as a mix of visual art and strategic
problem-solving. My background ranges from driving results in fast-paced startups to managing end-to-end
projects as a solo designer.

I am a delivery-focused professional who values speed but never compromises on quality. Known for my 'get it
done' attitude and sharp eye for detail, I am eager to bring my expertise in conversion optimization and visual
systems to a team that values high standards and open communication

Experience
Growth Designer SKELAR | Oct 2024 - up to now
Joined as the second designer in a hyper-growth startup (team grew 3x in one year). Co-owned the web
design direction, focusing on conversion rate optimization (CRO), marketing funnels, scalable design systems
and website improvemets.

Key Responsibilities:

Co-owned the design direction of the website and marketing funnels together with the Design Lead

Designed and optimized user flows to improve purchase conversion

Participated in A/B testing and analysis of funnel performance

Created and maintained a scalable design library

Contributed to website redesign, UX improvements, and updated branding

Collaborated closely with Marketing and Development teams to align design with business goals

Helped improve internal workflows between design, marketing, and development

Structured and organized design files and documentation

Conducted partial user research and usability testing for the mobile application

Onboarding and mentoring new employees in the design team

Merch development with the team

Impact & Achievements:

Drove a ~30% steady increase in conversion rates through iterative UX improvements and funnel
optimization

Helped reduce cross-team coordination time by ~3x by improving design handoff processes and workflow
clarity

Improved asset search speed by ~2x through structured file organization

Contributed to implementing a centralized component, color, and typography system, simplifying
development and onboarding

Supported the website redesign that expanded opportunities in branding, SEO, SMM, and PR

Contributed to winning Product of the Day on Product Hunt

Supported collaborations with media outlets (USAWire, LDN, MetaPress, PetLife) and a retail partnership
with Lidl

Contributed to structured onboarding for new team members, reducing adaptation time by ~40%

Mentored 2 new designers, enabling independent task execution within the first 4 weeks

Standardized documentation and handoff guidelines, decreasing onboarding-related questions by ~50%

Сreated 3 merchandise items for the team, including personalized items that influence employee loyalty
and company recognition

UX/UI Designer Dartwix (bazar.development) | July 2023 - Oct 2024
Operated as the sole designer owning the entire creative lifecycle—from concept to delivery. Collaborated
directly with founders and clients to launch digital products for the US market.

Key Responsibilities:

Web Design: Led the UX/UI design for client websites, focusing on visual storytelling and user experience for
American SMBs

Branding & Identity: Created logos and comprehensive brand books, ensuring visual consistency across all
customer touchpoints

Internal Marketing: Designed the company’s corporate website and portfolio case studies to attract
prospective clients

Sales Support: Designed pitch decks and marketing collateral to support business development efforts.

Impact & Achievements:

Service Expansion: Initiated and standardized a new design-only service package, increasing the total client
base by ~15%

Customer Success: Built strong client relationships through consistent design quality, leading to repeat
business and steady project flow

Process Setup: Established the initial design workflows and file organization standards for the agency

UX/UI Designer KISS Software | June - July 2023
I joined the company as a second designer.

My responsibilities included:

deal with creative aspects of design

creating mobile versions of the product.

I was responsible for the redesign of the company's website.

One of my achievements was the successful implementation of a new feature in an existing product, which
was accepted by customers on the first try.

Web Interfaces | April - June 2023
I worked on creating a web service for file transfer and storage. Our team of 4 people conducted research
using the Scrum methodology. During the prototyping phase, we split up and worked on the design
independently.

Task:

сreate a service that would allow users to quickly and easily transfer large files or sets of files, even without
registration.

I conducted:

competitor analysis

conducting surveys and interviews

persona creation

creating artifacts (Kano, CJM, User flow)

developed a prototype

tested our solutions in Maze

Mobile App project | February - april 2023
I worked on developing a streaming service that would solve the problem of piracy and unauthorized account
sharing. I worked independently throughout.

I was responsible for:

competitor analysis

research of the streaming industry

conducted surveys and in-depth interviews

created job stories, CJM, user flow

developed prototypes

selected UI elements, colors, typography

conducted unmoderated testing.

Skills
User Experience User Interface Design System Design Research Product thinking

Human Design Color&Typography Usability testing Adaptive design UI Kit CJM

Analytics Information architecture Product Hypotheses Agile methodology Wireframing

AI Prototyping Animation Double Diamond

Education Tools
Product hackathon by Skelar | 2025 F igma
The goal of the hackathon was to create a ready-made turnkey solution for the Ukrainian Rive
Veterans Fund. Our task was to help increase the lifespan of businesses created by veterans. MidJorney
To understand the pain and needs of veterans who want to start their own businesses, but Sora
for some reason quickly close them down. G eminiAi
Chat GPT
Ai-Product hackathon by Skelar | 2025
Whisk
The goal of the hackathon was to develop a ready-made turnkey solution for Skelar's real
Jira
business in 2 days using AI.
Notion
UX Research Intensive by Skelar | 2025 Adobe
My team and I learned how to conduct UX Research in real-world conditions.
Maze
Through theory and workshops, we learned about the types and rules of conducting various Discord
types of research: surveys, user interviews, moderated/unmoderated testing. We also learned Slack
about cognitive biases, prejudices, and other pitfalls of research. After the theoretical part, Amplitude
we moved on to research on our product. There, we focused on the problem of our business,
selected the type of research, and implemented it.

Thus, in addition to personally learning how to implement UX research on a product, we also
gained very useful lessons and real metrics for business after this intensive course.

UX Tornado | 2025
The training was devoted to analyzing and building design systems for projects. I learned
how to assemble components of varying complexity and prepare them correctly for further
development. I understood when and how it is best to build a design system for a project
and how to configure it correctly.

Mate academy | 2023
Improving existing design skills. Mastering research, interviews, and artifact creation.
Workshops and webinars on UX and UI design were held. Created my own “products” based
on the full design process. Communicated with leading designers in the field, such as
Yevhen Ochkalenko.

Kyiv national University of Trade and economic | 2020-2024
Bachelor's degree in Advertising and PR
T.G. Shevchenko State Art High School | 2016-2020
Secondary school education with intensive study of academic painting and drawing. I
studied from 8th to 11th grade. I gained experience in building compositions, combining
colors, elements, painting still lifes and wildlife. I also studied plastic anatomy and art history.

Education 2.0 Languages
Mate academy (HTML+СSS basic) FreeCode camp (HTML+CSS) Ukrainian: Fluent
English: Upper Intermediate
Cousera(Learning how to learn) KAMA (Illustration)
German: Elementary
Cousera(UX) Art Craft (Graphic design) Italian: Elementary
Gymnasium(UX)