Kateryna

KATERYNA LIASHENKO

SUMMARY
Accomplished marketing professional with demonstrated success
developing and implementing strategic approaches to drive market growth
and bottom-line profitability. Strong communicator with natural
leadership talent and high energy. Impactful and successful manager
talented in building teams and motivating personnel to new levels of
performance.

EXPERIENCE CONTACT
CMO, 04/2022 - 01/2024 Address: 95150, Paris France
Unravel Technologies - Paris, France Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
• Implemented CRM software solutions that enabled automated lead
nurturing processes.
• Created sales strategies to promote advertising offerings and motivate
larger deals.
SKILLS
• Collaborated with team to forecast based on sales and product • Creative Direction
profitability. • Content Strategy
• Directed hiring, training and performance evaluations for marketing and • Marketing Analytics
sales staff. • Global Marketing
• Signed and approved budgets for new funding and program initiatives. • Campaign Planning
• Media Relations
CMO, 07/2021 - 02/2022
Simpladent Ukraine - Kyiv, Ukraine • Online and mobile consumer
marketing tools
• Developed and implemented comprehensive marketing strategies to
• Quality leadership
increase brand visibility and improve customer relations.
• Managed a team of marketing professionals responsible for developing
campaigns, executing promotional events, and monitoring performance
metrics.
• Collaborated with internal stakeholders to ensure alignment between
marketing initiatives and organizational objectives.
• Negotiated contracts with agencies and suppliers related to advertising
activities.
• Spearheaded efforts to develop new products based on customer
feedback surveys and industry trends.

Marketing Manager, 09/2019 - 06/2021
Nexus International - Kyiv, Ukraine
• Secured more than 20 unique contracts with automotive suppliers
• Elevated communication and client management processes
• Developed and implemented marketing plans for new products.
• Analyzed market trends to identify potential opportunities for growth.
• Managed social media accounts and campaigns.
• Organized trade shows and exhibitions to promote brand awareness.
• Evaluated the effectiveness of marketing campaigns using analytics
tools.
• Collaborated with internal teams on product launches and advertising
strategies.

EDUCATION AND TRAINING
French Culture & Literature, 01/2019
Universite De Nice - Nice, France

Master of Science, International Relations, 09/2017
Kyiv National Taras Shevchenko University - Kyiv, Ukraine

Bachelor of Science, Philology & Media Linguistics, 09/2013
Kyiv National Taras Shevchenko University - Kyiv, Ukraine

LANGUAGES
Ukrainian: First Language

English: B2 French: B1

Upper Intermediate (B2) Intermediate (B1)