Нарек 

Narek Haloian
Group Lead & Senior Paid Media Specialist | Gads, Meta, Microsoft ROI Scaling

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Professional Summary
Senior Digital Marketing Specialist with 5+ years of experience in PPC and performance
marketing. Proven expertise in scaling high-budget campaigns, advanced analytics, and
leading PPC teams in agency and multi-client environments. Strong background in GA4,
server-side tracking, Meta CAPI, and conversion infrastructure, with a focus on ROAS,
ROI, LTV growth, CAC reduction, and scalable performance frameworks. Experienced in
e-commerce, lead generation, automotive, pharma, cosmetics, and global brands. Adept
at combining strategy, execution, analytics, and people management to drive sustainable
growth.

Core Competencies
PPC & Media Buying​
Google Ads, Meta Ads, Microsoft Ads, Pinterest Ads, Reddit Ads​
Search, Performance Max, Display, Video, Full-Funnel Strategy

Analytics & Tracking​
GA4, Google Tag Manager (Client & Server-Side), Meta CAPI​
Enhanced Conversions, Cross-Domain Tracking, Attribution Models

Strategy & Growth​
Scaling frameworks, budget pacing, benchmarking, forecasting​
ROAS / CPL optimization, testing roadmaps, growth planning

Leadership & Delivery​
Team leadership, Kanban processes, task prioritization​
Client communication, stakeholder management, reporting
CRM & Automation​
ZohoCRM, PipeDrive, HubSpot​
Audience segmentation, lead lifecycle optimization

Creative & CRO​
Figma, Canva, Photoshop​
Ad creative testing, CTR & CVR improvement

Professional Experience
PPC Group Lead — Perfomics

Hybrid | 2025 – 2026

Led PPC delivery, growth, and team operations across large-scale international and local
projects.

Projects:

●​ Global pet food brand (multi-market, international scope)
●​ Local automotive project (new car purchases, Ukraine)
●​ Campaigns for global brands in home appliances, automotive, cosmetics, and
pharmaceuticals

Leadership & Delivery

●​ Led and mentored a team of 3 PPC specialists (1 Middle, 2 Junior).
●​ Ran daily Kanban stand-ups, task prioritization, and workload balancing.
●​ Created, assigned, and tracked tasks in Jira and Worksection, ensuring delivery quality
and deadlines.
●​ Controlled execution efficiency, reallocated tasks, and managed freelancers on active
projects.

Strategy & Performance

●​ Owned project efficiency, KPIs, and growth trajectories.
●​ Designed and implemented scaling and optimization strategies together with
specialists.
●​ Built benchmarks, testing frameworks, and scaling roadmaps for campaigns and
accounts.

Client & Stakeholder Management
 ●​ Direct communication with clients: reporting, strategy alignment, and performance
reviews.
●​ Conducted weekly status and performance syncs with the Head of Direction.
●​ Created strategy decks, presentations, meeting recaps, and structured notes.

Analytics & Infrastructure

●​ Oversaw advanced analytics initiatives:
○​ Meta CAPI & server-side tracking
○​ Enhanced Conversions
○​ Cross-domain & inter-domain tracking
●​ Worked closely with analysts on dashboard creation, validation, and maintenance.
●​ Built budget pacing tables, forecasting models, financial and performance reports.
●​ Developed internal frameworks:
○​ Client launch checklists
○​ Budget & pacing controls
○​ Campaign benchmarks
○​ Scaling and testing strategies

Senior PPC Specialist — Penguin Team

Hybrid | 03.2022 – 2025

●​ Managed and optimized PPC campaigns across Google Ads, Meta Ads, Pinterest
Ads, Reddit Ads, and Microsoft Ads.
●​ Worked with clients in e-commerce, education, real estate, and local services.
●​ Implemented GA4, GTM, and server-side tracking for accurate attribution and
optimization.
●​ Built custom account structures and templates for scalable growth.
●​ Delivered ROAS 500–600%+ and consistently reduced CAC in competitive niches.
●​ Managed monthly budgets from $10,000 to $50,000+.
●​ Led creative testing and CRO initiatives to improve CTR, CVR, and CPC.
●​ Conducted deep data analysis, audience refinement, and bid optimization.

Other - Digital Marketing

On-site | 2021 – 2022
●​ Managed and grew client accounts across paid digital channels
●​ Acted as primary client contact, handling communication and expectations
 ●​ Developed and executed digital marketing strategies aligned with client goals
●​ Planned, launched, and optimized paid campaigns (Search, Display, Social)
●​ Monitored performance, budgets, and KPIs to ensure ROI and efficiency
●​ Analyzed data and prepared performance reports with actionable insights
●​ Coordinated with internal teams (creative, analytics, tech)
●​ Identified upsell and cross-sell opportunities within existing accounts
●​ Ensured on-time delivery of campaigns and account deliverables
●​ Resolved issues proactively and maintained high client satisfaction

Other - SMM (content creator&account manager - telegram/instagram)

Office | 2019 – 2021

●​ Managed Telegram and Instagram accounts end-to-end
●​ Created and published engaging content (posts, stories, short-form copy)
●​ Developed content plans and posting calendars
●​ Maintained brand voice and visual consistency across platforms
●​ Communicated with clients and aligned content with business goals
●​ Monitored engagement, growth, and audience feedback
●​ Analyzed performance metrics and prepared reports
●​ Managed comments, DMs, and community interactions
●​ Coordinated with designers, editors, and marketing teams
●​ Identified trends and optimized content based on performance insights

Education
Bachelor’s Degree​
Odesa Law Academy | 2015–2019

Certifications
●​ Google Ads Certified
●​ Meta Ads Certification
●​ Google Analytics 4 (GA4) Certified
 ●​ HubSpot Inbound Marketing Certification
●​ Pro Analytics: Server-Side, Enhanced Conversions, GA4, GTM, Consent Mode
●​ Meta Blueprint — Media Buyer

Technical Skills
Ad Platforms: Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Ads, Microsoft
Ads, Taboola, Outbrain, Criteo, Pinterest Ads, Reddit Ads.

Analytics & Tracking: Google Analytics (GA4), Google Tag Manager, Looker Studio, Google
Search Console, Microsoft Clarity, Hotjar, Voluum, RedTrack, Hyros, Triple Whale, Northbeam.

Ad Intelligence / Research / SEO: AdSpy, SEMrush, Ahrefs, SimilarWeb, Meta Ads Library,
Google Trends, Google Keyword Planner, AdRank, SpyFu.

Campaign Optimization & Automation: Optmyzr, Google Ads Scripts, Supermetrics, Zapier,
Make (Integromat), Revealbot, Madgicx.

CRM & Marketing Automation: Pipedrive, HubSpot, GoHighLevel, ActiveCampaign,
Mailchimp, Klaviyo.

CMS / Ecommerce Platforms: Shopify, WordPress, WooCommerce, Magento, Wix, Kajabi,
PrestaShop, GoHighLevel CMS, HubSpot CMS, Webflow.

Landing Page & Funnel Builders: ClickFunnels, Leadpages, Unbounce, Instapage.

CRO & A/B Testing: VWO, Optimizely, Google Optimize, Crazy Egg.

Creative & Design Tools: Canva, Adobe Photoshop, Figma, CapCut, Adobe Premiere Pro.

AI Tools / Agents: ChatGPT, Claude, Perplexity, Midjourney, DALL·E, Runway ML, Jasper AI,
Copy.ai.

Project Management & Collaboration: Jira, Trello, Asana, Notion, Monday.com, Slack, Google
Workspace.

Languages
English — Fluent / B2​
Ukrainian, Armenian — Native