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Опыт работы

Marketing Director

с 08.2022 по 03.2026 (3 года 8 месяцев)
National Pharmacy Retail Chain “Bazhaemo Zdorovya”, Kyiv, Київ (Медицина, охорона здоров'я, аптеки)

•Responsible for marketing across a national pharmacy network (1500+ locations)
•Built and led a marketing team of 11+ specialists
•Implemented CRM system and loyalty program (LTV, retention focus)
•Developed and executed trade marketing initiatives with pharmaceutical manufacturers
•Led full rebranding, including visual identity and logo development
•Introduced Power BI dashboards for performance tracking
•Developed and implemented structured marketing processes
• I worked with key commercial performance indicators such as increasing the number of transactions, growing the average basket size, and driving customer traffic and store visits.
• My work was always focused on contributing to core business KPIs such as EBITDA, turnover, margin, and gross profit, based on P&L performance, financial reporting, and online pharmaceutical market analytics like Morion
• Automation with AI solutions and AI agents

Crisis environment experience (Ukraine):
•Ensured continuity of marketing operations under unstable conditions
•Adapted communication strategies to changing customer behavior
•Adjusted marketing planning to demand and supply fluctuations

Marketing Director

с 10.2021 по 07.2022 (10 месяцев)
Gremio Grill, Київ (Готельно-ресторанний бізнес)

•Managed marketing department and research
•Developed brand platform (mission, vision, brand book)
•Created company growth strategy and managed budgeting

Achievements:
•Built structured marketing team
•Established transparent budgeting processes

Head of Marketing

с 01.2020 по 10.2021 (1 год 10 месяцев)
Cinema Citi, Київ (Шоу-бізнес, мистецтво, культура)

•Restructured marketing department
•Managed digital marketing channels and campaigns
•Developed and executed marketing and PR strategies

Achievements:
•Transitioned digital marketing in-house
•Implemented customer segmentation and performance tracking

Marketing Director

с 08.2018 по 06.2020 (1 год 11 месяцев)
The Burger Delivery, Київ (Готельно-ресторанний бізнес)

•Built marketing department from scratch
•Developed marketing and digital strategy
•Managed key KPIs and budget allocation

Acting Marketing Director / PR Manager

с 02.2012 по 07.2018 (6 лет 6 месяцев)
Bulldozer Group, Київ (Готельно-ресторанний бізнес)

•Managed marketing and PR activities
•Coordinated vendors and supported brand launches

Образование

The Wharton School, University of Pennsylvania

Marketing Strategy, Київ
Высшее, с 2017 по 2018 (1 год)

NTUU KPI (Kyiv Polytechnic Institute)

Printing Engineering, Київ
Высшее, с 2004 по 2010 (6 лет)

Дополнительное образование и сертификаты

CRM Strategy, Laba

2024

Trade Marketing FMCG, Laba

2025

BrandFather, Fedoriv

2026

SCRUM, Design Thinking

2017

Знания и навыки

• Adobe Photoshop
• CorelDRAW
• Adobe Illustrator
• MS Power BI
• Draw.io
• Організованість
• Управління командою
• CRM
• Loyalty Programm
• Програма лояльності
• Операционные системы: MacOS
• CRM Програма Лояльності
• Windows
• Management of CRM
• Marketing automation
• Digital Marketing
• Trade marketing
• Structured approach
• Analytical thinking
• Team leadership
• Business Process Management
• Resilience in complex environments

Знание языков

• Английский — средний
• Немецкий — средний
• Польский — начинающий
• Украинский — свободно

Дополнительная информация

Marketing Director with 10+ years of experience in pharmaceutical,
healthcare, and retail environments. Proven expertise in building structured
marketing organizations, developing brand strategies, and implementing data-
driven decision-making systems. Strong background in trade marketing and collaboration with pharmaceutical manufacturers. Experienced in maintaining stable marketing performance under crisis conditions. Focused on efficiency, transparency, and sustainable growth.