Illia

Контактная информация

Соискатель указал телефон , эл. почту и LinkedIn.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/5382711

Опыт работы

Head of marketing

с 07.2023 по наст. время (10 месяцев)
IT Lab Studio, Вся Україна (IT)

•Streamlined and enhanced the efficiency of both the marketing
and sales departments.
•Defined target industries, ICPs, persona buyers, set strategy
•Planning, developing, implementing and monitoring the overall
marketing activities and their efficiency

Head of marketing

с 04.2021 по 06.2023 (2 года 2 месяца)
andagon people GmbH, Köln (IT)

•Built and structured marketing department, set workflows
•Defined digital marketing strategy
•Set KPIs and OKRs
•Monitored results of the digital marketing campaigns to choose
the most appropriate channels

Business Development Manager

с 08.2019 по 11.2021 (2 года 3 месяца)
Checker Software Systems Ltd, Hadera, Israel (IT)

•Identified new business opportunities, including new markets, growth areas, trends, customers, products and services
•Elaborated the VoC Technology Integration Program
•Managed outsourced marketing agency

CMO, Startup manager

с 08.2019 по 11.2021 (2 года 3 месяца)
Checker Software Systems Ltd, Israel (IT)

•Managed 3 startups from the concept and research stage
•Built and managed teams of different specialists in PPC, SEO,SMM, WEB-development, design, copywriting, etc.
•Built and set strategies and directions
•Created pre-launch strategy, tracked all the required metrics for the pre-launch campaigns and AB tests

Team Lead (Email Marketing)

с 10.2017 по 08.2019 (1 год 10 месяцев)
Digital Connnect (Viseven Group) – affiliate of DMD Marketing Corporation, LLC , USA, Zhytomyr (IT)

•Built dedicated outsource team, organized workflow from scratch
•Reviewing, integrating and assigning email deployment testing.
•Maintaining awareness of email marketing trends, best practices and technologies.

Channel Development Executive

с 08.2017 по 11.2017 (3 месяца)
Viseven Group, Zhytomyr (IT)

•Created reseller partnership programs for Indian region
•Created concept for tech multichannel integration with IQVIA initiated start of the project
•Analyzing reseller capacity throughout the country to pinpoint activities to match recruiting efforts.

Project Manager

с 07.2016 по 08.2017 (1 год 1 месяц)
Viseven Group, Zhytomyr (IT)

•Taking end-to-end responsibility for project delivery
•Created multibranded e-detailing concept for Mylan company, initiated and managed development process.
•Working with customers, vendors and stakeholders to define project scope, resource requirements, budget, timelines etc
•Managing projects through all phases of the SDLC

CMO

с 02.2012 по 07.2016 (4 года 5 месяцев)
Bars & Restaurants - Pub Club and Natsionalna Restoratsiya Groups, Zhytomyr (Hotel and restaurant industry)

•Implementing and evolving high-impact strategies to target new business opportunities/partnerships within community.
•Keeping control of food costs.
•Ensuring the highest standards of food and beverage service.
•Communicating with the kitchen staff to ensure efficient food service.
•Resolving customer complaints.
•Creating promotions/contests and events to increase foot-traffic, check averages and outside sales with team members.
•Creating all advertising and promotional material for the restaurant.
•Managing all social media programs, including Facebook, Instagram, VK.
•Creating Facebook ads
•Managing official websites content.
•Coordinating and promoting monthly and quarterly marketing and community events.
•Setting and managing all aspects of marketing budget.
•Maintaining two mobile apps for restaurant business.
•Monitoring and tracking results.
•Constantly searching for new ideas and most effective/efficient marketing/advertising/promotional efforts.

Increased the efficiency by restructuring of the marketing department and implementing new marketing strategy. The ROS has been increased by ca. 15%-20% in 3 restaurants and 3 pubs.

Образование

Zhytomyr State Technological University

Economics and management, Zhytomyr
Высшее, с 2011 по 2014 (2 года 4 месяца)

Zhytomyr Ivan Franko State University

Educational and research institute of foreign philology, Zhytomyr
Высшее, с 1993 по 1998 (4 года 10 месяцев)

Дополнительное образование и сертификаты

Integration language course (German) Сarl Duisberg Centrum e.V.

2004, 1 year

"Ukraine: Doing business with Germany" Carl Duisberg Gesellschaft e.V. , ILTIS GmbH

2003, 1 month

"Interactive training course in management consulting" Carl Duisberg Gesellschaft e.V.

2003, 3 months

Project management in manufacturing. TACIS

2003, 2 months

Lead Generation Foundations. Yorkville Consulting

2018

Inbound Marketing. HubSpot Academy

2019

Please find full list of trainings on LinkedIn profile: https://www.linkedin.com/in/illia-karpov/

2020

Знания и навыки

Знание языков

• Английский — продвинутый
• Немецкий — средний

Дополнительная информация

Driven Marketing & Business Development Manager with 20+ years of experience. I excel at leading passionate teams and delivering results through effective project management. Possess a proven track record of creating and implementing comprehensive marketing strategies, including digital, email, and product launch campaigns across various channels. Leverage research & analytics to drive lead generation and ensure go-to-market success.

•Built high-performing marketing teams from the ground up, leading targeted campaigns across various channels.
•Successfully managed 3 startups, navigating the unique challenges of each to ensure their success.
•Spearheaded the implementation of the Voice of Customer (VoC) Technical Integration Program, promoting a data-driven approach to marketing, and revamped the email marketing and lead generation process at the Ukrainian affiliate of a US marketing agency.
•Demonstrated exceptional project management expertise while client-facing, overseeing development teams (12-17 people) specializing in web applications for pharmaceutical companies.