Баядера-Импорт
Вакансія від 30.11.2016

Brand manager (wine)

Компанія:
Баядера-Импорт   
Місто:
Київ
Вид зайнятості:
повна зайнятість
Вимоги:
Досвід роботи від 2 років, вища освіта

Опис вакансії

We are looking for an experienced Brand manager for one of the most well-known international wine brand.

Responsibilities

  • Analyze how our brand is positioned in the market and crystallise targeted consumers insights ∙ Take brand ownership and provide the vision, mission, goals and strategies to match up to
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies
  • Lead creative development and create motivating stimulus to get targeted population to «take action»
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues
  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Monitor product distribution and consumer reactions

Requirements

  • Proven working experience as brand manager
  • Drive for results and leaderships skills
  • Understanding of the full marketing mix
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Comfortable working with numbers, metrics and spreadsheets
  • Excellent command of the English language

For further information please send your CV in English and Russian with photo & your compensation expectations.

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