PPC Specialist

Exeo / PartingPro company is looking looking for an experienced PPC Specialist to join our team.

What you’ll do:

• Development and execution of Paid search strategy for one of our products;
• Creation and management of Paid search campaigns in Google Ads;
• Support of your search campaigns with display and retargeting campaigns;
• Optimization of PPC campaigns in order to maximize profitability;
• Analysis and reporting on campaign performance while delivering clear takeaways, spotting optimization opportunities and planning next steps:
  • Identification of growth opportunities to maximize profit;
  • Suggesting, launching, and analyzing qualitative metrics improvement tests;
• Ad copywriting and editing, cooperation with designers for getting ad assets done/approved;
• Cross-function with the Product Team to improve landing pages and conversion funnel.

We are looking for someone, who has:

• 1+ years of successful experience managing performance-based, Search campaigns in Google Ads (with a proven track record)
• Experience working with the US and other English-speaking markets
• Experience in managing large budgets and large amounts of data
• Strong analytical skills: in-depth understanding of campaign measurement, proven ability to analyze and interpret data
• Deep understanding of how to optimize CPA for profit maximization
• Excellent prioritization and project management skills
• Structured and strategic thinking
• Desire to come up with brave and out-of-box solutions for the work challenges
• English — B2+