Social media manager

We are looking for a reliable and creative Social Media Manager to develop and manage the social media presence of our Florida-based ADU construction company.

We specialize in designing and constructing houses in Florida, US. We have real construction projects, jobsite photos and videos, completed designs, and educational information that can be turned into strong and engaging content.

We are looking for someone who can do more than simply publish posts. The right person should help us create a clear social media strategy, organize our content, improve engagement, and consistently grow our online presence.

Key Responsibilities:

• Review our current social media presence and competitors • Develop a practical social media strategy and action plan • Create and manage a monthly content calendar • Develop content ideas based on our projects, services, and target audience • Create engaging posts, captions, carousels, Stories, and short-form videos • Design professional graphics consistent with our brand • Edit jobsite footage and project photos into Reels and social media content • Schedule and publish content consistently • Manage basic audience engagement, including comments and messages • Help grow a relevant, local audience—not artificial or low-quality followers • Track performance and provide a simple monthly report with recommendations • Suggest new content formats and opportunities for improvement

Main Platforms:

• Instagram • Facebook • TikTok • YouTube Shorts

What We Are Looking For:

• Proven experience managing social media for businesses • Strong content planning and organizational skills • Experience creating graphics and editing short-form videos • Understanding of Instagram Reels, Facebook, TikTok, and current content trends • Ability to write clear and engaging English captions • Experience with scheduling tools such as Meta Business Suite, Metricool, Buffer, Later, or similar • Knowledge of Canva, CapCut, Adobe Premiere Pro, or similar creative tools • Ability to work independently, meet deadlines, and communicate consistently • Experience with construction, home improvement, real estate, architecture, or local service businesses is a strong advantage

We will provide:

• Project photos and videos • Information about our services and construction process • Existing branding and website materials • Access to the necessary social media accounts • Ongoing information from active construction projects

Initial Deliverables:

1. Audit our existing social media accounts
2. Review several relevant competitors
3. Prepare a 60−90 day social media action plan
4. Create a monthly content calendar and posting schedule
5. Produce the first batch of posts, graphics, and short-form videos
6. Establish a simple monthly performance report

This can become a long-term position for the right person. We value consistency, initiative, creativity, and measurable progress.

When applying, please begin your application with the word «ADU Construction» so we know you have read the complete job description.