Контактна інформація

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Досвід роботи

Head of Digital Sales and Marketing Communications

з 11.2019 по нині (4 роки 6 місяців)
Райффайзен Банк, Київ (Фінанси, банки, страхування)

Proud of:
- responsibility for digital sales KPI and their fulfillment
- digital e2e onboarding for new-to-bank customers development
- national campaigns for credit and debit banking products creation, production, planning and launching
- creating value proposition for the products for b2c and b2b products and services
- e2e reporting development with a regular presentation for the business units
- deep knowledge in Discovery-Delivery framework with an ability to build service blueprints and BRD

What is the role as is:
- product and backlog owner for Brand marketing and Digital Sales teams
- product and backlog owner for the Website team
- business owner for e2e digital onboarding for new-to-bank customers
- stakeholders expectations facilitator
- responsible for all online sales in the bank

Senior Brand Manager

з 01.2017 по 11.2019 (2 роки 10 місяців)
Sense Bank, Київ (Фінанси, банки, страхування)

- Developing brand strategy through products and its implementation
- Translating strategy into implementation tactics and allocate responsibilities to cross-functional team members and 3rd parties
- Developing action-plans based on p&l through clients segments
- Perform forecasting and budgeting
- Managing the process to ensure execution of launch plan within cross-functional teams
- Tracking and managing brand business performance including net sales, volume, market share
- Tracking and reporting main brand KRIS
- Analyzing and reporting competitors to identify core business opportunities
- Evaluate creative ideas, translating them into business value

Head of digital

з 09.2015 по 12.2016 (1 рік 3 місяці)
Pay2You, Київ (Фінанси, банки, страхування)

- Defining and implementing shot- and long-term marketing strategies
- Implementing data-driven digital comms strategy
- Optimization of ARPU, ARPPU, LTV
- Mobile app go-to-market strategy implementation
- Content creation through online & offline channels
- Analytics and reporting via Google stack
- PR strategy

Digital Marketing Manager

з 06.2014 по 09.2015 (1 рік 3 місяці)
Portmone, Київ (Фінанси, банки, страхування)

Освіта

КНУ ім. Тараса Шевченка

Філософський, філософія
Вища, з 2006 по 2011 (5 років)

Знання і навички