Mariia

MARIIA ANTONOVA
Junior Media Buyer/ Junior Affiliate Manager
E [відкрити контакти](див. вище в блоці «контактна інформація»)  [відкрити контакти](див. вище в блоці «контактна інформація»)
q [відкрити контакти](див. вище в блоці «контактна інформація»)  Czech Republic, Prague

SUMMARY SKILSS
Copywriting; Jira; Customer.io;
For nearly the last five years, I have been working in the gambling
industry, which has provided me with a deep understanding of market
g SoftSwiss CMS; Proofreading;
dynamics, customer behavior, ability to quickly adapt to changing trends, Translating; Markdown; Strapi;
and effective marketing strategies specific to this sector. HTML; HelpDesk; HelpScout;
Market Research; Customer
I am a results-oriented person with a strong work ethic. With a keen Satisfaction; Google Sheets;
sense of responsibility, I am committed to achieving good results in what
Content Strategy;
Understanding, calculating, and
I do and am always ready to take on new challenges.
analyzing key metrics in media
buying and affiliate marketing
(CPA, CPC, CTR, ROI, CPM).
EXPERIENCE The skills and tools listed suggest a
comprehensive skill set relevant to content
Content Manager/Copywriter management, digital marketing, media
buying, affiliate marketing, customer
NDA
support, and web development.
11/2022 - 2024 Kyiv, Ukraine
• In this role, my main achievement was a reduction in the number of
errors in content (in texts and banners) thanks to different skills, meaning
the content on the site became more appealing and accurate. This not only LANGUAGES
enhanced the user experience but also significantly improved the site's
credibility and user trust, contributing to a higher engagement rate and English
better overall performance metrics. Proficient

- Working closely with product teams to stay informed about new Spanish
features and updates, incorporating them into content plans. Beginner

- Configuring bonuses/tournaments in the Back Office (BO) system.
Ukrainian
- Evaluating copywriters' texts for clarity, engagement, and compliance Native
before their integration onto the platform.
Russian
- Facilitating the uploading of various content forms to the website, Native
including promotional banners, editorial texts, and usage policies.

- Managing the promotional timeline and guaranteeing the timely
deployment of content in accordance with the scheduled promotions. EDUCATION
- Overseeing the schedule of marketing activities, guaranteeing that all Odessa's College of Economics,
content is published as per the promotional calendar to maximize Law and Hospitality
impact.
Management
- Translating texts for different GEOs. Hotel and Restaurant Business Manager
2008 - 2012

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EXPERIENCE
Promo manager
NDA
05/2023 - 10/2023 Kyiv, Ukraine
In this position, my main achievement was the introduction of new tools into
our product's bonus features, which led to an increase in profit and enhanced
customer engagement.

Job description:
• Planning effective promotional campaigns to attract and retain users.
• Setting up tasks in Jira and making sure they're completed on schedule
by various teams, such as design, content, CRM, copywriting, and game
management.
• Reviewing and approving promotional materials.
• Generating analytic reports (usually with help of analytic specialist)
• Collaborating with the VIP team to gather users' feedback.
• Handling additional responsibilities as needed (as writing texts, etc.)

Senior VIP manager
NDA
11/2021 - 11/2022 Kyiv, Ukraine
In this role, I consider my main achievement to be improving all metrics of the
VIP team, which positively affected customer engagement and subsequently
led to increased profits.

Job description:
• Monitoring and evaluating the quality of communication between the
VIP/Support team and customers based on established standards and
metrics.
• Delivering constructive feedback to each team member and compiling
monthly performance reports to provide an overview of the team's
results.
• Identifying and addressing areas of improvement for the team,
particularly in successful customer interactions.
• Communicating with customers via different channels such as
HelpDesk, HelpScout, WhatsApp, Gmail.
• Providing help and assistance to customers.
• Resolving customers' issues promptly and conducting real-time
monitoring of VIP user data through Content Management System
(CMS).
• Identifying customer needs through interactions to gain valuable
insights into preferences and expectations.
• Managing document control and continuously improving the standard
of customer support.

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EXPERIENCE
VIP manager
NDA
11/2020 - 11/2021 Kyiv, Ukraine
In this position, I consider my primary achievement to be the re-engagement
of 80% of players from the 100% "churn" segment, as well as increasing the
average and minimum spend per customer.

Job description:
• Developing and maintain relationships with VIP clients, ensuring a high
level of service and satisfaction.
• Monitoring the activity of VIP players to identify their needs and
preferences, customizing services and promotions accordingly.
• Implementing strategies to increase loyalty among VIP clients,
including personalized gifts and exclusive promotional offers.
• Collaborating with the marketing, customer service, and game
management teams to coordinate VIP client activities and resolve any
issues promptly.
• Providing feedback from VIP clients to the product development team
to help improve the gaming experience to their preferences.

Support manager
SupportLab
05/2018 - 12/2019 Lutsk, Ukraine
In this position, my greatest achievement has been winning our project
clients' trust. I've received the "Customer's Best Friend" award multiple times.
This has resulted in reduced client dissatisfaction, even in challenging
situations, boosted trust in our projects, and led to positive resolutions of
client issues.

Job description:
• Responding to customer inquiries and providing support through
various channels, such as email, chat, and phone.
• Communicating with customers in a clear and professional manner,
providing information and guidance.
• Maintaining accurate records of customer interactions, issues, and
resolutions in the support system.
• Collaborating with other departments to address complex customer
issues and escalations.
• Staying informed about product updates and changes.

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