Особисті дані приховані

YELYZAVETA MEKH
Product & UI/UX Designer
Ukraine | [відкрити контакти](див. вище в блоці «контактна інформація») | [відкрити контакти](див. вище в блоці «контактна інформація»)
behance.net/yelyzaveta_mekh | [відкрити контакти](див. вище в блоці «контактна інформація»)

PROFESSIONAL SUMMARY

Product & UI/UX Designer with 2+ years of experience designing web and mobile products for travel, healthcare, e-
commerce, fintech, and education. Delivers work end to end: UX research, user flows, wireframes, high-fidelity UI,
design systems, and brand identity. Developed and improved the design system and redesigned the hotel booking
website at WinWin.Travel; created brand identities, websites, and case studies at Craftline Agency. Applies AI tools
(ChatGPT, Claude, Gemini, Midjourney, Sora) in the design workflow and brings spatial thinking from a Master's
degree in architecture.

SKILLS & TOOLS

UX & Research UX research, competitive analysis, Jobs-to-be-Done, user personas, user flows,
information architecture, wireframing, product roadmapping
UI & Visual Design High-fidelity UI, responsive and adaptive design (web, iOS), design systems, component
libraries, brand identity and guidelines, landing pages, e-commerce, dashboards,
onboarding flows, email templates, animated 3D elements
Design Tools Figma, FigJam, Miro, Spline, Notion
AI Tools ChatGPT, Claude, Gemini, Midjourney, Sora
Front-End Fundamentals HTML5, CSS, JavaScript

EXPERIENCE

UI/UX Designer (Part-Time), Craftline Agency Oct 2025 – May 2026
VitaLink Health (virtual and in-person physical therapy and orthopedic care platform): Created the logo and brand
guidelines. Designed 8 website pages, including provider search (with and without matches), provider profile with
calendar, pricing and plans, contact, and blog, plus mobile versions. Documented the work as a case study for the
agency portfolio.
Resonique (direct-to-consumer premium audio brand): Created the logo and brand guidelines. Designed the e-
commerce website: home, category, three product pages, cart and mini-cart, checkout, compare, and about.
Designed transactional and abandoned-cart email templates, produced ad creatives, and prepared a case study.
Vela (private digital banking for Web3): Created the logo, brand guidelines, and landing page. Animated rotating 3D
background elements for the landing page. Prepared a case study.
Beauty CRM, Ukrainian market: Conducted UX research and presented the findings: problem statement,
competitive gap analysis, analysis of salon booking competitors, Jobs-to-be-Done framework, user personas, and
scenarios. Defined the recommended roadmap, happy-path user flow, and information architecture. Created low-
fidelity wireframes.
Craftline Agency website: Developed the design system and component library. Redesigned all main pages and
created mobile versions.

UI/UX Designer, WinWin.Travel Nov 2023 – Nov 2025
Redesigned the desktop hotel room booking website, including the homepage, search filters, search results, map,
and supporting pages.
Developed and improved the design system: component library, buttons, tabs, toggles, inputs, and color library.
Created adaptive mobile versions of the redesigned pages.
Delivered a redesign that received positive results in usability testing (conducted by other team members).

UX/UI Designer, Freelance (External Specialist) Nov 2022 – Present
Designed landing pages for a beauty salon and an online educational platform, the main page of a luxury chocolate
website, and a dashboard for a crypto platform.
Designed the e-commerce website and iOS app for the online grocery store UPTOWN FOOD.
Created an interactive user onboarding flow with tooltips and a guided walkthrough. Improved features and usability
for the ChordChord LTD music platform.
Redesigned the main page for Medd Max.

Architect Feb 2019 – Nov 2022
Project Innovation, LLC, Ukraine May 2021 – Nov 2022
BVI GROUP, LTD, Ukraine Sep 2019 – Feb 2021
KYIVPROJECT AG K-5, LLC, Ukraine Feb 2019 – Jul 2019

E D U C AT I O N

Master's Degree in Architecture, National Aviation University, Ukraine Sep 2017 – Feb 2019
Bachelor's Degree in Architecture, National Aviation University, Ukraine Sep 2013 – Jul 2017

COURSES
UI/UX Design, Logos IT Academy Nov 2022 – Apr 2023
UI/UX Design, IT Education Academy (GIZ) Sep 2022 – Nov 2022
Workshop: Research Phase for the Designer, EPAM, Ukraine Nov 2022
Fundamentals of Web UI Development (HTML5, CSS, JavaScript), Prometheus, Ukraine Jun 2022 – Aug 2022

L A N G U AG E S

Ukrainian: Native English: B1 (EF SET Certificate) German: A2