Daryna

DARYNA

HRACHOVA
UI/UX Designer
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@rina_un
Summary
Daryna Hrachova
I am UI/UX Designer focused on creating intuitive and scalable mobile
and web interfaces.I have experience working on both commercial and Daryna Hrachova
collaborative team-based projects. With a background in graphic design,
marketing, and social media management, I bring a multidisciplinary
approach to building user-centred digital products. In this role, I also led
Design Skills
the design team, overseeing projects and guiding fellow designers.
UX Research & Usability Testing

This experience allows me to combine strategic thinking, user-centered User & Stakeholder Interviews

design, and strong visual communication to deliver impactful digital Customer Journey Mapping

solutions aligned with business goals. Wireframing & Prototyping

Interaction Design

Information Architecture

EXPERIENCE Heuristic Evaluation

Product Thinking

UX/UI Designer, From Apr 2024 Design Thinking & Double Diamond

HIG (Human Interface Guidelines)

Designed intuitive web and mobile experiences focused
Material Design

on usability, accessibility, and conversion optimization
Web Design

Conducted user research and competitor analysis to identify UX Mobile Design

improvements and strengthen product positioning
Responsive Design

Increased lead generation by 4× by redesigning key user journeys Accessibility: basic WCAG awareness
based on usability research and competitor analysis
and accessible UI practices

Collaborated closely with product managers, developers, and Color Theory & Typography

Conducting user research and

stakeholders to deliver scalable solutions

analysis to understand user

Improved usability and interaction flows through research, testing,
needs and behaviors

and prototyping
Creating wireframes, mockups, and
Built scalable UI systems that streamlined design-development interactive prototypes to visualize
workflow and ensured consistency across products.
design concepts.

Applied best practices in interaction design, information
Designing visually appealing and
architecture, and visual hierarchy intuitive user interfaces following
design principles.

Graphic Designer&SMM Manager at BOARD Lviv Collaborating with cross-functional
(Business Community), From Sep 2024 – Feb 2025 teams and stakeholders to ensure
design implementation.

Developed data-driven social media and visual communication AI-native design: agentic flows, AI
strategies that contributed to a 2× increase in lead generation and assistants, human-in-the-loop,
audience engagement
confirmation points, edge cases.

Created visual content, video materials, and advertising creatives Product / growth focus: conversion,
for digital campaigns and social media
onboarding, engagement, retention.

Strengthened brand visibility by maintaining a cohesive visual AI assistants: ChatGPT, Claude,
identity across digital platforms
Gemini

Collaborated with marketing and paid media teams to optimize Prototyping: Base44, Figma Make, v0,
reach, engagement, and conversion results Lovable

Graphic Designer & Digital Artist (Freelance),
From Sep 2019
Tools
F igma

Created 250+ visual assets and artwork for digital and print platforms, Adobe Photoshop

including illustrations, branded materials, and marketing content.
Adobe Illustrator

Designed 100+ marketing and social media assets that strengthened Adobe Xd

visual communication and brand recognition
Adobe Premiere Pro

Applied user-centered design principles to improve usability and Adobe After Effects

engagement across digital products AI Tools (ChatGPT, Claude, Gemini,
Base44,v0, Lovable,Figma AI / Figma

Marketing Specialist & Graphic Designer at
Make,Midjourney, DALL·E, Adobe
Firefly, Kling, Higgsfield, Seedance
AIESEC in Lviv, Sep 2024 – Jan 2025 (Volunteering) Pro)
Developed and e xecuted marketing campaigns aligned with
organizational goals and brand strategy

Created advertising creatives and marketing materials that generated
Languages
300+ registration leads within one month.
English: B2

Conducted audience and market research to improve campaign German: C1
effectiveness and communication strategy

Collaborated with cross-functional teams and stakeholders to deliver
cohesive multi-channel campaigns and partnerships
EDUCATION
National University of Ukraine "Ivan
Graphic Designer& Design Team Lead,
Franko National University of Lviv".

Sep 2021 – June 2025 Qualification and Degree: Bachelor
Degree in Biology

Developed cohesive brand identities, including logos, visual style, and Dates Attended: 2021 – 2025

color systems for digital platforms (e.g., Instagram)
National University of Germany
Designed branded digital and print materials, including social media "Leipzig University" Course (Oct 2022
visuals, merchandise, banners, and promotional assets
– Apr 2022)

Led and mentored a team of 5 designers, overseeing project execution, UI/UX design course at Mate
supporting junior designer growth, and maintaining high design academy

standards through constructive feedback.
Completed private training in
Conducted lectures and hands-on workshops to support team skill academic drawing and painting &
Studied traditional art techniques at
development the Kyiv Pechersk Lavra art studios
Visual Artist / Exhibiting Artist (Freelance),

From Oct 2012
Created original artworks and developed a distinctive visual style
through 10+ years of artistic practice

Participated in solo and group exhibitions, presenting artworks to diverse
audiences

Built a strong foundation in composition, color theory, and academic

drawing that later influenced digital product design

Completed professional training in academic drawing, painting, and
traditional art techniques at Kyiv Pechersk Lavra art studios

Portfolio
WORKOUT App is a home fitness app where I optimized workout discovery
and progress tracking to make training more accessible and easy to follow
through structured difficulty levels and clear user flows.
Working&Co. is a coworking booking platform where I designed

intuitive search and booking flows that simplified workspace discovery
and helped users reserve spaces faster with less friction.
D esigner Portfolio Website is a personal platform where I designed a clean
and user-centered experience to showcase UI/UX case studies, visual
design expertise, and design process in engaging way.

Comm ercial project || MealTime ( Oct 2026 – Apr 2026) AI Recipe Keeper
App is an AI-powered cooking platform where I improved user flows and
product experience through data-driven UX decisions, contributing to an 8×
increase in product growth and user engagement. In this commercial project,
I owned the design process from scratch: UX research, product logic, user

flows, UI design, design system, visual style, and marketing creatives.

Full-Cycle Team Project || University Learning App is a university learning
platform where I designed scalable UX/UI solutions that improved academic
user flows and enabled efficient end-to-end product implementation from
scratch.