Daryna

DARYNA

HRACHOVA
UI/UX Designer
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@rina_un
Summary
Daryna Hrachova
I am UI/UX Designer focused on creating intuitive and scalable mobile
and web interfaces.I have experience working on both commercial and Daryna Hrachova
collaborative team-based projects. With a background in graphic design,
marketing, and social media management, I bring a multidisciplinary Design Skills
approach to building user-centred digital products. In this role, I also led
the design team, overseeing projects and guiding fellow designers.
UX Research & Usability Testing

This experience allows me to combine strategic thinking, user-centered User & Stakeholder Interviews

design, and strong visual communication to deliver impactful digital Customer Journey Mapping

solutions aligned with business goals. Wireframing & Prototyping

Interaction Design

Information Architecture

EXPERIENCE Heuristic Evaluation

Product Thinking

Design Thinking & Double Diamond

UX/UI Designer, From Apr 2025
HIG (Human Interface Guidelines)

Designed intuitive web and mobile experiences focused
Material Design

on usability, accessibility, and conversion optimization
Web Design

Conducted user research and competitor analysis to identify UX Mobile Design

improvements and strengthen product positioning
Responsive Design

Prompt Engineering

Increased lead generation by 4× by redesigning key user journeys
Knowledge of Color&Typography

based on usability research and competitor analysis

Conducting user research and

Collaborated closely with product managers, developers, and
analysis to understand user

stakeholders to deliver scalable solutions
needs and behaviors

Improved usability and interaction flows through research, testing, Creating wireframes, mockups, and
and prototyping
interactive prototypes to visualize
Built scalable UI systems that streamlined design-development design concepts.

workflow and ensured consistency across products.
Designing visually appealing and
Applied best practices in interaction design, information
intuitive user interfaces following
architecture, and visual hierarchy design principles.

Collaborating with cross-functional
Graphic Designer&SMM Manager at BOARD Lviv teams and stakeholders to ensure
(Business Community), From Sep 2024 – Feb 2025 design implementation.

Keeping up with industry trends and
Developed data-driven social media and visual communication continuously enhancing professional
strategies that contributed to a 2× increase in lead generation and skills.
audience engagement

Created visual content, video materials, and advertising creatives Tools
for digital campaigns and social media

Strengthened brand visibility by maintaining a cohesive visual F igma

identity across digital platforms
Adobe Photoshop

Adobe Illustrator

Collaborated with marketing and paid media teams to optimize
Adobe Xd

reach, engagement, and conversion results
Adobe Premiere Pro

Adobe After Effects

AI Tools
Graphic Designer & Digital Artist (Freelance),
From Sep 2019
Languages
English: B2

Created 250+ visual assets and artwork for digital and print German: C1
platforms, including illustrations, branded materials, and marketing
content.

Designed 100+ marketing and social media assets that EDUCATION
strengthened visual communication and brand recognition
National University of Ukraine "Ivan
Applied user-centered design principles to improve usability and Franko National University of Lviv".

engagement across digital products Qualification and Degree: Bachelor
Degree in Biology

Marketing Specialist & Graphic Designer at Dates Attended: 2021 – 2025

AIESEC in Lviv, Sep 2024 – Jan 2025 (Volunteering) National University of Germany
"Leipzig University" Course (Oct 2022
Developed and e xecuted marketing campaigns aligned with – Apr 2022)

organizational goals and brand strategy
UI/UX design course at Mate
Created advertising creatives and marketing materials that academy

generated 300+ registration leads within one month.
Completed private training in
Conducted audience and market research to improve campaign academic drawing and painting &
effectiveness and communication strategy
Studied traditional art techniques at
Collaborated with cross-functional teams and stakeholders to the Kyiv Pechersk Lavra art studios
deliver cohesive multi-channel campaigns and partnerships
Graphic Designer& Design Team Lead,

Sep 2021 – June 2025
Developed cohesive brand identities, including logos, visual style,
and color systems for digital platforms (e.g., Instagram)

Designed branded digital and print materials, including social media
visuals, merchandise, banners, and promotional assets

Led and mentored a team of 5 designers, overseeing project
execution, supporting junior designer growth, and maintaining high
design standards through constructive feedback.

Conducted lectures and hands-on workshops to support team skill
development
Visual Artist / Exhibiting Artist (Freelance),
From Oct 2012
Created original artworks and developed a distinctive visual style
through 10+ years of artistic practice

Participated in solo and group exhibitions, presenting artworks to
diverse audiences

Built a strong foundation in composition, color theory, and
academic drawing that later influenced digital product design

Completed professional training in academic drawing, painting, and
traditional art techniques at Kyiv Pechersk Lavra art studios

Portfolio
WORKOUT App is a home fitness app where I optimized workout
discovery and progress tracking to make training more accessible and
easy to follow through structured difficulty levels and clear user flows.
Working&Co. is a coworking booking platform where I designed
intuitive search and booking flows that simplified workspace discovery
and helped users reserve spaces faster with less friction.
D esigner Portfolio Website is a personal platform where I designed a
clean and user-centered experience to showcase UI/UX case studies,
visual design expertise, and design process in engaging way.
Comm ercial project || NDA ( Oct 2026 – Apr 2026) AI Recipe Keeper
App is an AI-powered cooking platform where I improved user flows
and product experience through data-driven UX decisions, contributing
to an 8× increase in product growth and user engagement.

Full-Cycle Team Project || University Learning App is a university
learning platform where I designed scalable UX/UI solutions that
improved academic user flows and enabled efficient end-to-end
product implementation from scratch.