Зоряна

Zoriana Sheptytska
Digital Marketing Project
Manager

Career Objectives
Education
2015-2019 Five years in marketing in various positions have given me a deep
understanding of the processes and challenges in projects. My
Zolochiv College, NU "LP" experience in various niches and markets can contribute to
"Software Development" achieving your goals:

2019-2022 1) Niches: Technology startups (mobile apps), crypto banking,
mining, product and marketing companies, non-profit sector.
Lviv Polytechnic National University 2) Markets: Ukraine, Slovakia, Germany, Switzerland, UK,
"Publishing, Printing, and Web Scandinavia, Baltics.
Design" 3) Tools: Agile, Jira, Trello, ClickUp, Notion, Slack, Miro, Confluence,
KPI, Risk Management, Budgeting, AI-powered PM tools, Data
2021 Analytics, Meta Ads, Google Ads, GetSales, Mailchimp, WordPress,
Figma.
Icon Team
*I also can communicate easily in English and have experience
"Icon Project Management living abroad for a long time and understanding markets internally
Course"
I am interested in joining both dynamic startups and stable
Additionally, (self-learning)
companies with values ​of respect, integrity and career growth.
“Digital Marketing”
Genius Marketing

“Digital Marketing” (3 Work Experience
months)
December Marketing specialist
Additionally, (self-learning) 2019

“Launch and Production -
July
LLC "Logos Production" (Lviv, Ukraine)

Course” (3 months) 2021 Launch of a new product on the market
Product promotion on various communication channels
(YouTube, Facebook, Instagram, Twitter, LinkedIn

Language YouTubeMusic, SoundCloud,l Telegram, Viber, WhatsApp).
Branding. Working with market positioning
Create a promotion strategy using various digital marketing tools

Ukrainian (Fluent) Influencer marketing
Analysis of the target audience and competitors.
Content creation (text \ creative \ photo \ video \ animation).
English (Upper intermediate) Analysis of statistics.
Work with WordPress CMS. Creating a company website.
Swedish (Pre-intermediate) Management of the PR - department team: decision making, task
setting, control of all processes.
 May Project Manager
2021
- LLC "Super Disco 90's" (Lviv, Ukraine)
September
Organization of the event from the very beginning to the
2021
end at all its stages;
Development of a strategy to promote the product on the
market; Competitor analysis / market analysis / target
audience; Driving smm direction;
Influencer marketing;
Development of content marketing strategy; Analytics
and reporting;
Communication with partners, control over the
implementation of the terms of cooperation; Working
with v-tikets;
PR team management: decision-making, task setting,
control of all processes.

September Marketing specialist
2021
INFOBUS International Holding (Lviv & Prague)
-
September Analysis of the target audience, competitors, market. Defining
Hard Skills 2022
goals.
Creating a strategy to promote business in the market with the
help of digital marketing tools (smm, email-marketing, ppc,
Digital Marketing Strategy | content marketing, influencer marketing
Analytics \ Reporting
Data Analysis and
Communication with partners.
Reporting | PM Tools | Search for new partners, as well as attracting affiliates to
cooperation.
Budget Management | CRM
Content department management (copywriter and designer) -
and Marketing Automation | decision making, task setting, performance monitoring.
Search for new ideas and solutions to promote the brand to
Optimization | Advertising
achieve the main goal - to increase audience loyalty and,
Platforms | Design Basics | accordingly - increase sales.

Time Management August Project Manager
2023
Superheroes.marketing (Kyiv & Slovakia)
-
September Communication with client and relationship management
2024

Soft Skills Project planning and strategy development
Budget and resource management
Team Coordination
Timeline and deadline creating
Strategic thinking |
Quality control, reporting and project documentation
Multitasking | Leadership | Task assignment and workflow management
Stakeholder communication
Motivation |
Process optimization
Communication | Conflict Post-project evaluation and client feedback gathering

Management | Decision-
Areas of work:
Making | Teamwork | Digital Marketing
Brand Strategy and Identity
Creativity | Adaptability
Content Creation and SMM
Problem-solving | Email and CRM Marketing
Performance Marketing
Collaboration | EI | Paid Media and Advertising
Negotiation | Stress Market Research and Insights
Web and App Development
management | Critical Video and Multimedia Production
thinking Product Marketing and Launches
Customer Experience (CX) and Journey Optimization
Community management