Дар'я

Daria Shevchenko — CV | p.1

PROFILE Daria
SMM Team Lead and Head of Marketing with 8+ years in iGaming, Crypto, and FinTech. Built Shevchenko
SMM from scratch for international brands across 5+ markets, led cross-functional teams and SMM Team Lead / Head of Marketing
delivered full-cycle marketing: strategy, content, analytics, paid traffic, and personal brand.

CONTACTS
WORK EXPERIENCE
✉ [відкрити контакти](див. вище в блоці «контактна інформація»)
Head of SMM — iGaming / Online Casino ✆ [відкрити контакти](див. вище в блоці «контактна інформація»)
September 2025 — present
⌂ Kyiv, Ukraine
▸ Developing and executing a full-cycle SMM strategy for an online casino brand in the iGaming
✈ TG: @daria_1577
vertical.
▸ Managing official social media channels: Instagram, Telegram, X — content planning,
SKILLS
promotions, activations.
▸ Briefing designers and copywriters; overseeing creative production and maintaining brand Business Analytics
consistency. ●●●●●
▸ Campaign management: bonus promos, seasonal activations, affiliate content coordination. SMM Strategy
▸ Analytics and reporting: ERR, reach, audience growth, conversion tracking — regular insights ●●●●●

for leadership. Team Leadership
●●●●●
SMM Team Lead / Marketing Lead — iGaming & FinTech Creative Briefing
August 2024 — September 2025 ●●●●●
▸ Simultaneous management of 6 brands (iGaming + FinTech) across Instagram, Telegram, X, AI Tools & Automation
WhatsApp, YouTube. ●●●●●
▸ Monthly content plans and creative briefs for designers and copywriters; task and deadline Crisis Management
management. ●●●●●
▸ Launch and oversight of promo campaigns (Drops & Wins, SPINOLEAGUE, IPL 2026, UCL, Deadline Management
Easter) with regulatory compliance. ●●●●●

▸ Paid traffic analytics (RichAds, Meta): FTD, CTR, ER reporting and strategic recommendations. Paid Traffic
●●●●●
▸ Team management: KPI-based salaries, bonus system, performance feedback, specialist
development. Influencer Marketing
●●●●●
Head of Marketing — Dating Agency (USA market, OnlyFans) Analytics & KPIs
August 2024 — January 2025 ●●●●●
▸ Led marketing for a dating agency targeting the US market: OnlyFans model promotion and
audience monetisation.
▸ Content strategy and acquisition funnels for Instagram, TikTok, Telegram; A/B testing of
formats and creatives.
▸ Briefed content creators and targetologists; quality control and platform policy compliance.
▸ Conversion analytics, ROAS, audience retention tracking; continuous funnel optimisation.
 Daria Shevchenko — CV | p.2

WORK EXPERIENCE (continued) LANGUAGES

Head of Marketing — Crypto Project Ukrainian
May 2023 — August 2025 ●●●●●

▸ Brand development and full-cycle marketing strategy for a crypto project in international English
markets. ●●●●●

▸ Managed paid campaigns (Meta Ads, Google Ads, Telegram Ads): setup, A/B testing, budget Russian
optimisation. ●●●●●

▸ SEO content, email marketing, blog and social media management — end-to-end content
marketing. EDUCATION
▸ Competitor research, market analysis; quarterly reporting and strategic recommendations for
MBA — Marketing
leadership.
European University, Munich
▸ Represented the brand at industry conferences and events; networking and partnership
2014–2015
development.
Bachelor — Intl. Economics
SMM Senior — WhiteBIT Dnipro National University
May 2022 — May 2023 2010–2014
▸ Managed dedicated SMM accounts for 5 regions: Turkey, Georgia, Spain, Kenya, Portugal
(Instagram, X, Telegram, LinkedIn).
▸ Individual content strategy per GEO: local TOV, cultural context, regional trends and platform KEY FACTS
specifics.
8+ years in digital
▸ Deep per-GEO analytics: ERR, reach, growth, engagement — weekly reports with actionable
insights per market. 6 brands at once

▸ Built global SMM strategy from scratch: visual identity, content pillars, KPIs, editorial policy. 5+ international markets
▸ Influencer marketing: KOL sourcing per region, negotiation, briefing, launch and campaign
iGaming Crypto · FinTech
analysis.
▸ Crisis management: rapid response to market events and brand reputation protection across
all regions.

Head of SMM — 1xBet
September 2020 — August 2022
▸ Developed and executed a comprehensive SMM strategy for a major international sports
betting brand.
▸ Managed affiliate channel network: affiliate coordination, content quality control and
compliance.
▸ Led the streaming direction: streamer selection, deal negotiation, briefing and integration
oversight.
▸ Official social media (Instagram, Telegram, X): content planning, promotional activities,
giveaways.
▸ Full channel analytics: ERR, audience growth, conversions — regular reporting to leadership.

SMM Team Lead — Crypto Project
September 2018 — September 2020
▸ Full-cycle SMM strategy for a crypto exchange: content plan, TOV, visual identity built from
scratch.
▸ Team leadership: task setting, deadlines, KPI evaluation and specialist development.
▸ Crypto market and news monitoring; real-time content adaptation to market events and
trends.
▸ Community management: moderation, inquiry handling, building a loyal and active audience.
▸ Monthly analytics: subscriber growth, engagement, conversions to registrations and trades —
leadership reporting.