Особисті дані приховані

Olena Voloshyna
I have almost 2 years of experience in PPC, worked as an independent freelancer, and
for the last 1.5 years I have been working in an agency, I have experience setting up and
optimizing advertising campaigns on Google Ads, DV360, Meta platforms. My approach
is based on analytics and hypothesis testing, which allows me to optimize budgets and
achieve high results.

Experience
August 2023 - until now
PPC Specialist | Digital Marketing Specialist
PPC management (implementation of solutions to help optimize and automate Google
Ads processes: creation, management, analysis, bidding for search, shopping and

Contact display campaigns etc.);
statement of technical requirements for the launch and optimization of PPC
advertising;
Phone: [відкрити контакти](див. вище в блоці «контактна інформація») creation and analysis of reports on the effectiveness of advertising campaigns;
budget management: from $1K to $70K per month for one project (4-5 projects in
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)
progress)
audit and plan website improvement to optimize the conversion rate ;
Telegram: Lena_v_j
participation in company projects. project management;
implement and set up analytics systems and marketing tech software (GTM, GA4);
A/B testing for ads and landing pages.

Skills Tools: Google Ads, Facebook Ads, DV360, GA4, GTM, Looker Studio, Google Ads Editor, Ahrefs etc.

January 2023 - June 2023
Google Ads | Facebook Ads Frontend Developer
Сharity project The project consists of React, React-Redux, Axios
Google Analytics
Writing/debugging/improving code on the daily basis
Google Tag Manager
Created new components
Google Sheets Code refactoring
Google Ads Keyword Planner Teamwork in a Scrum environment

PPC Campaign Setup & Management September 2017 - August 2023
PrivatBank
Google Data Studio Head of contact center
Google Ads Editor сontrol and coordination, manages all functions of the center, including training,
quality control, improvement of the organization of processes;
HTML5/CSS3/SCSS
technical support of the contact center, presenting ideas for improving software
JavaScript(ES6+ )/TypeScript
complexes;
(Basic)
formulation of operational goals and monitoring of their implementation;

Languages сarrying out the procedure for assessing the professional skills of employees;
сonducting individual motivational interviews, dismissal interviews, working on
employee retention;
Ukrainian/Russian -Native recruitment of new employees, selection for managerial positions
English - Upper-Intermediate

April 2013 - September 2017
Education PrivatBank
Supervisor contact center
control over the work activities of the staff, setting tasks in accordance with
May 2023 -July 2023
approved plans and decisions, and monitoring their implementation;
Course Google Ads IMT Academy conducting one-on-one motivational meetings;
Google Ads Certifications escalation of problematic issues and solutions to management:
taking part in the process of personnel training, bringing all changes to subordinate
personnel
June 2022 -November 2022
coming up with ideas to improve the work process of the department and the bank
Front End Pro Hillel IT school

February 2022- May 2022 October 2012 - April 2013
Front End Basic Hillel IT school PrivatBank
Specialist in working with customers
June 2012
telephone communication with bank customers in order to recover overdue debts;
Business economics
search for additional contact phone numbers of the borrower.
Tavriya State Agrotechnological
University