Дмитро

Dmytro Ievlanov
Head of Marketing
Business Analyst
Senior SEO / PPC specialist

[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)

I WANT TO

●​ help people to find goals and achieve them
●​ participate in processes to improve team efficiency for best common results
●​ achieve success in solving tasks assigned by a company using the existing
experience
●​ getting a new experience for professional and personal growth
●​ do useful things, be proud of success, and be glad of achievements.

SKILLS

●​ Ability to analyze and define people skills to match with current tasks and
goals in a short or long-term perspective.
●​ Leading and managing the marketing team.
●​ Aiming in the interests of the team and company.
●​ As a consequence of the previous one, gaining the respect and trust of
teammates.
●​ Practical skills to resolve controversial and conflict situations within the team
to consensus between sides, as well as between the company and the client,
without spoiling the company's image.
●​ Strategic planning and development of the growth of the team's and
department's professional skills.
●​ Conducting, participating, and facilitating in different discussions and
negotiations to define mutually beneficial terms for all participants.
●​ Working with the usage of Scrum and Kanban, and ScrumBut methodologies.
●​ Balancing of the load for the whole team and each team member.
●​ Responsibility for own and teamwork results.
●​ Analytical thinking. Strategic mind.
●​ Experience of self-employee. Understanding and using business approaches.
●​ Public speaking and collective psychology skills.
 KEY RESPONSIBILITIES DURING WORK EXPERIENCE

●​ defining of key strategy for the companies including approaches: ​
- Account-based marketing
- Viral marketing​
- Marketing strategy based on SWOT analysis​
- 4P marketing
- Digital marketing
●​ competitor analysis;
●​ creation of marketing planning and prognosis;
●​ planning and deployment of marketing campaigns;
●​ preparation of presentation and proposals;
●​ marketing team management, working process organization;
●​ SEO optimization, distribution of technical specifications to their performers;
●​ communication with stakeholders, management of expectations and value;
●​ gathering and providing reports on the progress and results;
●​ participation in the selection and approval of the project team;
●​ preparation of technical specifications for the project team;
●​ review and control key results of the marketing department activities.
 AN EXPERIENCE

Head of Marketing
april 2022 - current time

Zwolan Consulting

Business Analyst / Marketer:

●​ structuring the wishes and requirements of the customers.
●​ analysis of the field of activity. (Market. Competitors. Target audience.)
●​ drawing up a commercial proposal.
●​ conclusion of an agreement with the customer.
●​ strategic planning and solving of tactical questions.
●​ planning and providing anti-crisis actions.
●​ negotiations with customers.

SEO:

●​ site audition for usability analysis, technical and software verification, content
quality assessment and resource visibility;
●​ analysis of competitors sites;
●​ development of a resource optimization and development plan;
●​ content strategy;
●​ determination of the budget for the promotion;
●​ clustering queries and creating a semantic core;
●​ SEO content optimization - prescribing meta tags, drawing up technical
specifications for a copywriter;
●​ work on internal website optimization and usability improvement;
●​ interaction with programmers and copywriters to implement the promotion
strategy;
●​ creating a high-quality link profile of the site;
●​ analytics of SEO promotion results: dynamics of visibility, CTR, positions,
traffic, behavioral factors, etc.;
●​ monitoring of changes in search engine algorithms and timely adaptation of
the site to new requirements;

PPC:

●​ creation / Maintenance advertising campaigns in GoogleAdwords
●​ selection of key phrases
●​ account setup
●​ creation of ads
●​ monitoring / Account Management
●​ adjustment of rates.
Marketer (SEO and PPC specialist)
2019 - 2022

Like Digital

SEO:

●​ site audition, including usability analysis, technical and software verification,
content quality assessment and resource visibility;
●​ analysis of competitors sites;
●​ development of a resource optimization and development plan;
●​ development of a content strategy;
●​ determination of the budget for the promotion;
●​ clustering queries and creating a semantic core;
●​ SEO content optimization - prescribing meta tags, drawing up technical
specifications for a copywriter;
●​ work on internal website optimization and usability improvement;
●​ interaction with narrow specialists (programmers, copywriters) to implement
the promotion strategy;
●​ creating a high-quality link profile of the site;
●​ analytics of SEO promotion results: dynamics of visibility, CTR, positions,
traffic, behavioral factors, etc. monitoring of changes in search engine
algorithms and timely adaptation of the site to new requirements;
●​ preparation and presentation of reporting data on the results of the work done.

PPC:

●​ creation / Maintenance advertising campaigns in GoogleAdwords
●​ selection of key phrases
●​ account setup
●​ creation of ads
●​ monitoring / Account Management
●​ adjustment of rates.
Business Analyst / Marketer / SEO
2017 - 2019
Jaguar-Team

Business Analyst / Marketer

●​ structuring the wishes and requirements of the customers.
●​ analysis of the field of activity. (Market. Competitors. Target audience.)
●​ drawing up a commercial proposal.
●​ conclusion of an agreement with the customer.
●​ strategic planning and solving of tactical questions
●​ planning and providing anti-crisis actions
●​ negotiations with customers

SEO​

●​ site audition, including usability analysis, technical and software verification,
content quality assessment and resource visibility;
●​ analysis of competitors sites;
●​ development of a resource optimization and development plan;
●​ content strategy;
●​ determination of the budget for the promotion;
●​ work on internal website optimization and usability improvement;
●​ interaction with narrow specialists (programmers, copywriters) to implement
the promotion strategy.

Head of Marketing department
2016
DMD Binary

●​ making a business plan.
●​ drawing up a marketing strategy
●​ development of the concept of the company, corporate identity, corporate
colors, logo.
●​ search for new directions of advertising.
●​ analysis of foreign and Ukrainian information technology market.
●​ identification of the main competitors.
●​ development of the company's website.
●​ writing articles for the website and pages on social networks.
●​ distribution of responsibilities within the department.
●​ collaboration with Lead Generators and Sale Managers
Marketer Organizer of Modern Dance festivals
2013 - 2015;

●​ drawing up a marketing strategy
●​ administration;
●​ work with participants and judges (preparation of good living conditions, food,
drawing up a plan of activities for spending leisure time, resolving conflict
situations, etc.);
●​ drawing up a marketing plan;
●​ advertising placement (outdoor and on the Internet);
●​ design of products for printing;
●​ organization and further control of security during the festival;
●​ hiring presenters and renting equipment

Executive Director. Marketer
2012 - 2013
School of modern dance "Flying Up!"

●​ drawing up a marketing strategy
●​ making a business plan.
●​ accounting;
●​ administration;
●​ work with clients (solving conflict situations and other questions, etc.);
●​ drawing up a marketing plan;
●​ decisions on the hiring and reduction of employees;
●​ advertising placement (outdoor and on the Internet);
●​ maintaining the site;
●​ organization of events based on marketing plan;
●​ design of products for printing.

EDUCATION

V.N. Karazin Kharkiv National University (Kharkiv)
Year of completion 2016
Philological, journalism

Kharkiv Radio Technical School (Kharkiv)
Year of completion 2010
Programming

Kharkiv National University of Radio Electronics (Kharkiv)
Year of completion 2008
Web development (facultative)
 LANGUAGES

English - B2
Polish - B2
Ukrainian - C2 (Native)

HOBBIES AND INTERESTS

Theatrical and literary activities. ​
From 2010 to 2013 visited many cities of Ukraine with personal performances and
literary evenings.
Video gaming, games analysis.

TOOLS

Ahrefs; Screaming Frog; GA; SEO Spider.
Trello, Jira
Adobe Photoshop / Illustrator, Microsoft Office, Sony Vegas.
Advanced PC user.
Usage of custom CRM systems