Особисті дані приховані

DMYTRO NELEP
AMAZON PPC
Kyiv, Ukraine • [відкрити контакти](див. вище в блоці «контактна інформація») • [відкрити контакти](див. вище в блоці «контактна інформація») • LinkedIn

PROFESSIONAL PROFILE
Amazon PPC specialist working hands-on with Amazon Advertising since 2021, across private-label, agency and in-house brand
roles. Owned six-figure monthly ad budgets: $200–300K per month for a US private-label company and $200K+ across agency
accounts, with portfolios from 30+ parent ASINs with size and colour variations to 600+ ASINs. Adapt PPC strategy to the current
business goal (organic ranking, launches, scaling, market share or profitability) and base decisions on ACoS, TACoS and SKU-level
economics. Build custom AI (Claude, GPT) workflows to automate analysis and reporting.

CORE FUNCTIONS
Strategy by business objective: PPC strategies for organic ranking, new product launches, scaling, market share and profitability;
Top-of-Search pushes for ranking, profit-first bidding for mature products.
Campaign Architecture: build, launch and scale Sponsored Products, Sponsored Brands (incl. Video) and Sponsored Display;
launch checklists and consistent naming for scalable accounts.
Optimization: bids, budgets, placements, keywords, search terms, targeting and campaign structure through Bulk Operations
and manual adjustments; search-term harvesting and negation.
Keyword & Competitor Research: Helium 10 (Cerebro), Search Query Performance and Brand Analytics; tracking competitors,
category trends and Amazon Ads updates to find new traffic opportunities.
Testing: structured A/B tests across campaigns, targeting approaches, placements and ad creatives, including Sponsored Brands
Video.
Analytics & Reporting: ACoS, TACoS, CPC, CTR, CVR and sales; SKU-level P&L and break-even; regular reports with insights,
conclusions and next steps.
Listings & Launches: recommendations on listings, keywords and creatives; launches from keyword research to campaign setup
and sales forecasting; localization in 8 languages.
Automation & Team: custom AI (Claude, GPT) workflows for bulk analysis, keyword clustering and reporting; team lead of 2 PPC
managers.

WORK EXPERIENCE

Amazon PPC Specialist & E-commerce Manager
05.2025 – Present | Igluu Ltd, UK (remote) | Private-label kitchen storage brand
Scope: 12 marketplaces (UK, DE, FR, IT, ES, NL, PL, SE, BE, IE, US, AU) • ~$90K+ monthly ad spend • ~$8.5M annual Amazon revenue
• SP / SB / SBV / SD
✓ Multi-market scale: managed ~$1M in annual ad spend across 12 marketplaces, holding TACoS at ~13%.
✓ Growth by objective: adapted PPC strategy to each business goal: Top-of-Search pushes for organic ranking of new SKUs,
scaling spend in priority growth markets such as DE, and increasing market share by growing impression and purchase share
tracked in Search Query Performance.
✓ Product launch: launched 3 new glass SKUs across 11 marketplaces with localized listings in 8 languages and dedicated PPC
structures.
✓ Profitability audit: ran SKU-level break-even and margin analysis; identified loss-making SKUs and reallocated ad budgets
from loss-making SKUs to the most efficient, highest-margin products.

Amazon PPC Manager
10.2023 – 03.2025 | Private-label company (confidential, NDA), USA | Amazon e-commerce
Scope: 2 brands • 3 regional marketplaces including the US • 30+ parent ASINs with size and colour variations • $200–300K monthly
ad spend
✓ Budget ownership: allocated $200–300K per month toward high-performing campaigns and cut spend on underperforming
ads.

✓ Testing: led A/B testing of ad creatives and campaign structures, scaling the best-performing elements to lift CTR and
conversion.
✓ Market intelligence: tracked competitor activity, category trends and new Amazon Ads features, and turned the findings into
proactive recommendations on listings, keywords, creatives and the overall advertising strategy for both brands.

Amazon PPC Manager
06.2022 – 10.2023 | ADBricks, Tallinn, Estonia | Amazon PPC agency
Scope: 6 client accounts • 9 regional marketplaces including US, UK, CA, DE, MX, FR, ES • 600+ ASINs • $200K+ average monthly ad
spend
✓ Profit growth: grew one client account’s total profit from $40K to $84K per month within 1 year while holding TACoS at 6%.
✓ Agency scale: ran strategy, setup and daily optimization for 6 accounts in parallel.

Amazon PPC Manager | Team Lead
08.2021 – 04.2022 | Talents Platform, Kyiv | Amazon brands, Health & Household
Scope: US marketplace • 120+ ASINs (30–70 active at a time) • $40K+ monthly ad spend • team of 2 PPC managers
✓ Product launches: set up advertising for 70+ ASINs in the Health & Household category using a standardized launch checklist.
✓ Team lead: led and coordinated a team of 2 PPC managers and owned weekly, monthly and yearly KPI reporting.

Entrepreneur
01.2009 – 07.2021 | Self-employed, Kyiv | E-commerce, digital marketing and retail
Scope: online store (~400 SKUs) • 30+ freelance marketing projects • 5 offline businesses
✓ E-commerce: built and ran an online store for children’s goods with paid ads (Google, Facebook) as the core sales channel.
✓ Freelance: delivered paid advertising, copywriting and SMM projects for law firms, photographers, travel, brokerage and
event agencies.

Earlier career: Banking, card products
2001 – 2009 | Ukrsotsbank, Volodymyrski, UkrSibbank, VAB Bank, National Standard, Kyiv
Card product development, market analysis, budgeting and management reporting; progressed to Head of Department.

EDUCATION
Master’s Degree, Bank Management | 2002 – 2003 | Kyiv National Economic University (KNEU)
Bachelor’s Degree, Economics (Finance) | 1998 – 2002 | Kyiv National Economic University (KNEU)

CERTIFICATES
Amazon: Amazon Retail for Advertisers Certification; Sponsored Ads Foundations Certification (2021)

TOOLS
Amazon Ads Console & Bulk Operations • Helium 10 • Brand Analytics / SQP • Sellerboard • Keepa • Google Sheets • Excel •
Claude • Google Trends

LANGUAGES
Ukrainian: Native • English: Upper-Intermediate (no formal certificate)