Yura

Yurii 

Kapustynskiy
Shopify Designer | UX/UI Specialist | CRO Expert
Responsible and creative Shopify designer/CRO Expert with a strong
focus on conversion rate optimization (CRO). I have hands-on
experience in full-cycle Shopify design, from user research and
wireframing to final implementation and optimization. My goal is to
create high-performing Shopify stores that maximize conversions,
streamline navigation and enhance user experience (UX).

Portfolio Linkedin [відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)

Personal skills Project Experience
Creativit Soulffee
Attention to detai A premium coffee brand's Shopify store. Designed with a
Analytical thinkin minimalist aesthetic, intuitive navigation, and engaging visuals
to boost customer interaction and sales.
Adaptabilit
Self-motivatio The Orfy
Time management
A science-driven women's supplement brand. Created a clean,
trustworthy design that emphasizes the brand’s expertise and
helps users easily navigate and purchase products.
Professional skills
Foreign Republic
Shopify: 1.5 years of experience A global streetwear brand. Focused on dynamic, high-energy
(theme customization, page visuals and CRO strategies to improve user engagement and
design, UX optimization conversions.
CRO: Improving UX to increase 8000 Atelier
sales and engagemen A luxury jewelry brand. Developed a sophisticated, minimalist
UX/UI Design: Creating stylish,
design that enhances the premium feel of the brand and
ensures a seamless shopping experience.
functional, and conversion-
focused eCommerce design AYA Flowers
Graphic Design: 2 years of A high-end flower delivery service in Los Angeles. Optimized
product presentation and streamlined the checkout process,
experience with Figma, Canva,
reducing cart abandonment.
Adobe Illustrator, Photosho
Web Technologies: Basic More projects in my portfolio: Figma Portfolio
knowledge of H ML/CSS for
T Alongside design, I specialize in CRO (Conversion Rate
Shopify theme adjustment Optimization). By analyzing user behavior, identifying weak
points, and implementing UX-driven improvements, I increase
AI Tools: Proficient in Claude,
conversion rates and help businesses grow.
GPT, Cursor, Relume, Pebblely,
Recraft, Midjourne
CRO Audit Example: Audit for alvies.com
Email Marketing: Experience
Work Experience
with Klaviyo, setting up basic
email flows Shopify Designer | CRO Specialist
Thankik Agency | November 2023 – Present
Languages Designed and optimized Shopify stores for various
English - intermediat eCommerce brands, focusing on conversion-driven design
Ukraine - native Conducted CRO audits, analyzing user behavior and
implementing UX improvements to increase conversion
rates
Adress Developed high-quality UI/UX designs using Figma, Adobe
Ivano-Frankivsk, Ukraine Illustrator, and Photoshop

Customized Shopify themes and optimized layouts for a
seamless user experience
Set up Klaviyo email flows to enhance customer
engagement and retention
Integrated AI tools (Claude, GPT, Cursor, Relume, Pebblely,
Recraft, Midjourney) to streamline the design process and
improve efficiency.