Yura

Yurii 

Kapustynskiy
Shopify Developer | UX/UI Specialist | CRO Expert
Responsible and creative Shopify developer/CRO Expert with a strong
focus on conversion rate optimization (CRO). I have hands-on
experience in full-cycle Shopify design, from user research and
wireframing to final implementation and optimization. My goal is to
create high-performing Shopify stores that maximize conversions,
streamline navigation and enhance user experience (UX).

Portfolio Linkedin [відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація»)

Personal skills Project Experience
Creativit y
Glidelif EndoSculptor
Attention to detail
Focused Shopify optimization for a beauty device brand,
Analytical thinking
centered on the most critical conversion pages.
Adaptability
Skinroller
Self-motivation
Shopify redesign and migration for a skincare brand, focused
Time management
on improving user experience and conversion performance.
Alpha Bear
Professional skills UX-driven Shopify redesign for a performance supplement
brand, focused on trust, clarity, and conversion optimization.
Shopify: 2.5 years of experience
Soulffee
(theme customization, page
A premium coffee brand's Shopify store. Designed with a
design, UX optimization)
minimalist aesthetic, intuitive navigation, and engaging visuals
CRO: Improving UX to increase to boost customer interaction and sales.
sales and engagement

The Orfy
UX/UI Design: Creating stylish,
A science-driven women's supplement brand. Created a clean,
functional, and conversion- trustworthy design that emphasizes the brand’s expertise and
focused eCommerce designs
helps users easily navigate and purchase products.
Graphic Design: 2 years of
Herbique
experience with Figma, Canva, Conversion-focused website design for a clean, clinical
Adobe Illustrator, Photoshop
skincare brand, balancing calm UX with trust and transparency.
Web Technologies: Basic
🔗 More projects in my portfolio: Notion Portfolio
knowledge of HTML/CSS for
Shopify theme adjustments
Alongside design, I specialize in CRO (Conversion Rate
Optimization). By analyzing user behavior, identifying weak
AI Tools: Proficient in Claude,
points, and implementing UX-driven improvements, I increase
GPT, Cursor, Relume, Pebblely, conversion rates and help businesses grow.
Recraft, Midjourney

📄 CRO Audit Example: Audit for Annafoxy.com
Email Marketing: Experience
with Klaviyo, setting up basic Work Experience
email flows
Shopify Designer | CRO Specialist
Languages Thankik Agency | November 2023 – Present

Designed and optimized Shopify stores for various
English - intermediat e

Ukraine - native eCommerce brands, focusing on conversion-driven design.

Conducted CRO audits, analyzing user behavior and
implementing UX improvements to increase conversion
Adress rates.

Ivano-Frankivsk, Ukraine Developed high-quality UI/UX designs using Figma, Adobe
Illustrator, and Photoshop.

Customized Shopify themes and optimized layouts for a
seamless user experience.

Set up Klaviyo email flows to enhance customer
engagement and retention.

Integrated AI tools (Claude, GPT, Cursor, Relume, Pebblely,
Recraft, Midjourney) to streamline the design process and
improve efficiency.