Олександр

Oleksandr Moran
Marketing Director

Age: 45 years
Location: Lviv, Ukraine
Contact Information
Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)
Email: [відкрити контакти](див. вище в блоці «контактна інформація»)

Work Experience:

Marketing Management and Communications Lecturer
Ukrainian National Forestry University, Lviv (Marketing, Advertising, PR)
05.2024 – 02.2025 (9 months)
• Lecturer in "Marketing Management" and "Marketing Communication Policy."

Deputy Director
FPB Moran, Lviv (Tourism)
04.2021 – 02.2022 (10 months)
• Established and managed agency operations (registration, documentation, staff training, and coordination).
• Negotiated and signed contracts with partners.
• Processed information from domestic and international exhibitions and fairs.
• Developed unique competitive products (NPD).
• Managed a team and implemented a CRM system.
• Conducted SWOT analysis, advertising efficiency analytics, and FMCG market trend implementation.
• Adjusted the company’s marketing strategy and handled branding & PR campaigns.

Marketing Director
PE Bast, Lviv (Tourism)
02.2017 – 03.2021 (4 years 1 month)
• Monitored the tourism and transport services market in Lviv.
• Developed the company's strategy and created unique market offerings.
• Managed staff and implemented CRM systems.
• Launched and analyzed marketing campaigns (ROI, CPA, CPC, CTR, ROAS, KPI).
• Conducted branding, PR campaigns, and FMCG market trend analysis.
Marketing Director
PE Oasis, Kyiv (Construction, Architecture, Interior Design)
03.2014 – 02.2017 (2 years 11 months)
• Developed the company's market strategy.
• Promoted design, renovation, and SPA center services.
• Managed the marketing department and advertising strategies.
• Conducted PR campaigns and analyzed their efficiency.

Deputy Director
PE Basis-M, Kyiv (Retail Trade)
11.2004 – 02.2014 (9 years 3 months)
• Managed retail and wholesale alcohol and food networks.
• Led a team of up to 15 employees.
• Negotiated with domestic and international partners.
• Conducted competitor analysis, exhibitions, and innovative solutions implementation.
• Developed and implemented marketing strategies, ATL/BTL budgeting, and advertising analytics.

Deputy Director
PE Oksamyt-KL, Ternopil (Tourism)
02.2002 – 10.2004 (2 years 8 months)
• Organized tour operator activities and developed marketing strategies.
• Negotiated with national and international partners.
• Represented the company at domestic and international exhibitions.

Head of Foreign Economic Department
JE Ukraine-Cyprus "Leo Porto," Lviv (Retail Trade)
09.1998 – 11.2001 (3 years 2 months)
• Managed the foreign economic department.
• Developed marketing strategies, conducted competitor analysis, and market segmentation.
• Negotiated and signed cooperation agreements with partners.

Education:

Institute for Regional Studies, National Academy of Sciences of Ukraine
PhD in Economic Sciences, Lviv
1999 – 2009 (10 years)
Specialization: Development of Productive Forces and Regional Economy.
Lviv Trade and Economic University
International Economic Relations, Lviv
1993 – 1998 (5 years)
• Specialization: Economist in International Relations with Foreign Language Proficiency.
• Skills: English for Business, diplomacy, macro and micro marketing, market research, competitor analysis, business plan development, and commercial negotiations.

Additional Education & Certifications:
• SKILLME.PRO: Specialist in Google Ads, FB Ads, Analytics (2020, 6 months)

Skills & Competencies:
• Responsibility & Leadership
• Team & Personnel Management
• Strategic Planning & Analysis
• Negotiation & Communication
• CRM & Digital Marketing
• Branding & PR Management
• Market Research & Competitive Analysis
• ROI, KPI, CPC, CTR, and Marketing Analytics

Languages:
• English – Upper Intermediate

Additional Information:
• Member of the Ukrainian Marketing Association (Certificate No. 804).
• Experience in various industries: tourism, construction, health & beauty, retail trade.
• Published approximately 25 scientific articles and participated in national and international conferences.
• Active lifestyle: sports & hiking.
• Key attributes: diligence, initiative, perseverance.
• Exempt from military mobilization.