Катерина

KATERYNA HRECHANA

PERSONAL INFORMATION
Kyiv, open to business trips
[відкрити контакти](див. вище в блоці «контактна інформація»), [відкрити контакти](див. вище в блоці «контактна інформація»)
Date of birth: June 10, 1996

WORK EXPERIENCE
Creative Director 04.22 - Present
Kameneva agency
Experience working with brands from Europe and the U.S. in various niches
Managing Ukrainian clients as a project manager
Developing creative concepts for brands across different categories
Creating brand identity, visual, and communication strategies
Coordinating advertising campaigns from ideation to launch
Organizing processes and managing teams of designers, copywriters, and production specialists
Client relations, analyzing their needs, and executing business objectives
Developing content strategies for social media and advertising campaigns
Managing SMM, video production, and media advertising

Head of Marketing Department 09.20 - Present
LNZ Group
Brand Management:
FMCG: Zhaivir, Zolotisti, Khrustata Potata
Agro: LNZ Group, Universeed, Defenda
Frozen Berries: Tevitta
Finance: Viva Capital Financial Company
Strategic Marketing Management:
Restructuring the marketing department to align with new business goals
Managing a team of 6, organizing, and overseeing department operations
Coordinating projects and collaborating with partners and contractors
Budgeting and monitoring the effectiveness of marketing tools
Market Analysis & Research:
Analyzing market trends, competition, and consumer behavior
Initiating, planning, and overseeing marketing research
Developing marketing strategies based on analytics and forecasting
Brand Development & Communication:
Rebranding and expanding the product portfolio
Portfolio evaluation and optimization of sales locations
Engaging with international associations (Berry Association, EBA, Seed Association)
Assisting in promoting brands across various business directions
Marketing Activities & Digital:
Transitioning external communications to an online format
Managing marketing activities across all channels: PR, Digital, Advertising, Events, Promotions
Maintaining brand image and ensuring annual growth in brand recognition
Launching new products
Achievements:
Successfully created the Tevitta brand, awarded Red Dot Award 2022
Launched B2C products and expanded into new markets
Developed, organized, and assessed the effectiveness of marketing campaigns

This resume is made with CVwizard.com.
Сommunications manager 11.19 - 09.20
LNZ Group
Worked with agricultural brands: LNZ Group, Universeed, Defenda
Rebranded FC LNZ
Developed and implemented brand communication strategies
Created brands for new business areas
Developed a communication plan for field events and new projects
Coordinated content and media plans
Fully managed digital agency operations
Developed corporate culture guidelines (brand book, printing, branded apparel, souvenirs, POSM products)
Organized internal and external corporate events
Improved company websites and supervised new website development
Increased brand awareness on Facebook, YouTube, and the website according to KPIs

Marketing Specialist 07.18 - 11.19
LNZ Group
Increased LNZ Group brand recognition
Helped create and launch DEFENDA, UNIVERSEED brands
Reduced client churn through marketing initiatives
Developed and managed digital marketing strategy execution
Innovated offline event formats
Organized field events and international exhibitions (client base expansion)
Controlled marketing budget, media, and content planning
Organized large-scale events like LNZ Hub
Collaborated with media, agencies, and conducted tenders
Managed marketing department documentation and administration

Marketing Intern 04.17 - 06.18
Syngenta

Marketing Assistant 12.15 - 08.16
SVKA Agro

Marketing Assistant 07.15 - 08.15
Agrosolutions Ukraine

Marketing Assistant 01.2015 - 05.15
Agrarian Party of Ukraine

EDUCATION
Marketing, Faculty of Agrarian Management 09.13 - 12.18
National University of Life and Environmental Sciences of Ukraine

INTERESTS
Highly responsible, result-oriented, multitasking professional. Proficient in team management and project
implementation from ideation to execution. Quickly generates creative solutions aligned with business goals. Analyzes
company objectives and offers optimal marketing strategies.

ADDITIONAL INFORMATION
Proficient in MS Office Suite, video editing (Sony Vegas, Adobe Premiere), graphic editing (Adobe Photoshop)
English: B1
Driver’s license (Category B), over 10 years of driving experience

This resume is made with CVwizard.com.